Mrs. Fields Franchise FDD, Profits & Costs (2025)
Mrs. Fields was established in 1977 in Palo Alto, California, when founder Debbi Fields opened her first store serving warm, freshly baked cookies made from her signature recipe. Today, the brand is based in Salt Lake City, Utah, and operates under Mrs. Fields Franchising, LLC, which was created in 2004 to grow the business through franchising.
The franchise specializes in a range of sweet treats, including cookies, brownies, cookie cakes, and other baked desserts. Mrs. Fields offers flexible store formats, from traditional storefronts to kiosks and non-traditional setups located in malls and other busy venues.
What distinguishes Mrs. Fields from other dessert franchises is its heritage as a pioneer in the premium cookie market and its dedication to producing fresh products daily from exclusive recipes. The company’s well-known brand, decades of experience, and loyal following have solidified its reputation as a leader in the cookie and snack industry.
Initial Investment
How much does it cost to start a Mrs. Fields franchise? It costs on average between $189,000 – $496,000 to start a Mrs. Fields franchised restaurant.
This includes expenses for store construction, baking equipment, initial inventory, and opening operating costs. The total investment can vary based on several factors, such as the type of store format selected (traditional, kiosk, or non-traditional), the location and size of the site, and whether the franchisee decides to lease or buy the property.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $35,000 |
| Travel and Living Expenses While Training | $2,000 – $3,000 |
| Improvements and Equipment | $230,000 – $387,300 |
| Opening Product and Soft Goods Inventory | $5,000 – $10,000 |
| Grand Opening Promotion | $10,000 |
| Local Store Marketing | $2,000 |
| Deposits and Other Prepaid Expenses | $4,000 – $5,000 |
| Professional Fees | $9,000 – $10,000 |
| Insurance (3 Months) | $2,500 – $3,500 |
| Coffee Preparation and Serving Equipment | $2,500 – $10,000 |
| Computer Hardware and Software | $1,500 – $8,050 |
| Additional Funds (3 Months) | $8,000 – $12,000 |
| Total Estimated Initial Investment | $311,500 – $495,850 |
Average Revenue (AUV)
How much revenue can you make with a Mrs. Fields franchise? A Mrs. Fields franchised restaurant makes on average $332,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
Mrs. Fields Franchise Disclosure Document
Frequently Asked Questions
How many Mrs. Fields locations are there?
As of the most recent data available, Mrs. Fields operates approximately 113 locations across the United States.
What is the total investment required to open a Mrs. Fields franchise?
The total investment required to open a Mrs. Fields franchise ranges from $189,000 to $496,000.
What are the ongoing fees for a Mrs. Fields franchise?
Franchisees of Mrs. Fields are required to pay an ongoing royalty fee of 6% of their gross revenue. In addition to this, they contribute 3% of their gross revenue toward national marketing and advertising efforts.
Who owns Mrs. Fields?
The Mrs. Fields franchise is owned by Famous Brands International, a company that also owns TCBY (The Country’s Best Yogurt).
Disclaimer
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