Rooster & Rice Franchise FDD, Profits & Costs (2025)
Rooster & Rice is a fast-casual dining franchise that started in 2015 in the San Francisco Bay Area. It was created by Bryan Lew and Chef Thomas Charoen and now operates from its headquarters in Menlo Park, California. The company began franchising in May 2021 under Rooster & Rice Franchise, LLC.
The brand is known for its streamlined menu inspired by the Thai dish khao mun gai. Each meal centers on poached chicken, fragrant rice, and the brand’s signature sauce. The concept focuses on clean, simple, and balanced dishes served in a quick-service environment.
Rooster & Rice sets itself apart with its chef-driven background, intentionally limited menu, and efficient operating model that helps reduce labor and overhead costs. Its single-dish approach strengthens brand recognition and supports consistent food quality from one location to the next.
Initial Investment
How much does it cost to start a Rooster & Rice franchise? It costs on average between $336,000 – $530,000 to start a Rooster & Rice franchised restaurant.
The investment covers expenses such as construction, equipment, initial inventory, and early operating costs. The total amount varies based on several factors, including the specific Rooster & Rice model, the market where the restaurant is opened, and whether the franchisee leases or buys the space.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $35,000 |
| Travel and Living Expenses While Training | $3,500 – $5,500 |
| Real Estate Rent, Deposits, and Pre-Paid Expenses (3 months) | $18,000 – $56,000 |
| Furniture, Fixtures, Décor, and Equipment | $42,000 – $65,000 |
| Construction of Leasehold Improvements | $180,000 – $260,000 |
| Inventory and Supplies | $1,350 – $4,000 |
| Opening Inventory | $1,650 – $1,800 |
| Business Licenses and Permits | $1,500 – $4,000 |
| Grand Opening | $2,000 – $10,000 |
| Computer, POS System, and Office Supplies | $3,000 – $4,000 |
| Insurance (3 months) | $600 – $3,000 |
| Architectural Services | $10,000 – $15,000 |
| Professional Services | $3,000 – $5,000 |
| Signage | $4,000 – $12,000 |
| Additional Funds (3 Months) | $30,000 – $50,000 |
| Total Estimated Initial Investment | $335,600 – $530,300 |
Average Revenue (AUV)
How much revenue can you make with a Rooster & Rice franchise? A Rooster & Rice franchised location makes on average $657,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
Franchise Disclosure Document
Frequently Asked Questions
How many Rooster & Rice locations are there?
As of the latest available information, Rooster & Rice operates 10 locations in the United States. All 10 units are company-owned.
What is the total investment required to open a Rooster & Rice franchise?
The total investment required to open a Rooster & Rice franchise ranges from $336,000 to $530,000.
What are the ongoing fees for a Rooster & Rice franchise?
Rooster & Rice requires a 6% royalty fee on gross sales. Franchisees also pay a 2% marketing and advertising fee based on gross sales.
Who owns Rooster & Rice?
Rooster & Rice is owned by Rooster & Rice Franchise, which was founded by restaurateur Bryan Lew and chef Thomas Charoen.
Disclaimer
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