IM=X Pilates Franchise FDD, Profits & Costs (2025)
IM=X Pilates and Fitness is a specialized fitness concept that started in 2003 and operates from its headquarters in Clinton, Connecticut. The company launched its franchise program the same year, gradually developing a nationwide presence with studios established throughout the United States.
The brand is built on a performance-oriented training system that blends Pilates principles with full-body strength and conditioning. Each studio delivers a mix of reformer workouts, resistance training, cardio sessions, barre, cycling, and back-care programs, offering members a broad wellness experience in one location.
IM=X also manufactures its own Xercizer reformer and provides instructor training at no additional cost, allowing franchise owners to staff their studios efficiently.
A key differentiator for the brand is its “Integrated Movement Xercize” methodology. This system elevates traditional Pilates by incorporating resistance work, cardiovascular elements, and functional movement patterns, helping clients achieve quicker and more visible fitness results.
Initial Investment
How much does it cost to start a IM=X Pilates franchise? It costs on average between $85,000 – $340,000 to start a IM=X Pilates franchised center.
This covers expenses such as studio build-out, equipment packages, signage, and the funds needed to operate the business during the first few months. The total required investment varies based on factors like the studio model selected, local real estate conditions, and whether the franchisee decides to lease an existing space or undertake more extensive improvements. IM=X Pilates offers 2 types of franchises:
| Franchise Option | Initial Investment (Low) | Initial Investment (High) |
|---|---|---|
| Single Personal Training Studio franchise | $84,900 | $221,295 |
| Single Fitness Studio franchise | $151,300 | $340,295 |
We are summarizing below the main costs associated with opening a Single IM=X Pilates Fitness Studio franchise. For more information on costs required to start a IM=X Pilates franchise, refer to the Franchise Disclosure Document (Item 7).
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $48,000 – $48,000 |
| Initial Equipment Package Lease and Shipping | $6,500 – $8,500 |
| Certification Travel Expenses | $0 – $5,000 |
| Real Estate for 3 Months | $7,000 – $26,000 |
| Real Estate Improvements and Additions | $55,000 – $190,000 |
| Signage | $10,000 – $20,000 |
| Miscellaneous Opening Costs | $1,000 – $3,500 |
| Marketing and Other Advertising | $10,000 – $15,000 |
| Insurance | $400 – $2,000 |
| Professional Fees | $3,000 – $6,000 |
| Monthly Software Fee (3 Months) | $400 – $600 |
| Software Extension Fee | $0 – $695 |
| Additional Funds – 3 Months | $10,000 – $15,000 |
| Total Estimated Initial Investment | $151,300 – $340,295 |
Franchise Disclosure Document
Frequently Asked Questions
How many IM=X Pilates locations are there?
IM=X Pilates currently has approximately 37 locations in the United States.
What is the total investment required to open a IM=X Pilates franchise?
The total investment required to open aIM=X Pilates franchise ranges from $85,000 to $340,000.
What are the ongoing fees for a IM=X Pilates franchise?
IM=X Pilates requires its franchisees to pay a royalty set at 6 percent of gross sales, with a minimum monthly payment of $795 if that percentage does not exceed the threshold. Franchisees also contribute to the system’s brand and advertising efforts through a fixed monthly marketing fee of about $175, which supports national promotional activities and overall brand visibility.
Who ownsIM=X Pilates?
IM=X Pilates franchise is owned by founder Elyse McNergney and operated through IM=X Pilates & Fitness, Inc.
Disclaimer
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