Upgrade Labs Franchise FDD, Profits & Costs (2025)
Upgrade Labs is a wellness franchise focused on modern “biohacking” practices, using high-tech tools to support better performance, faster recovery, and long-term health.
Created in 2017 by Dave Asprey—widely recognized for popularizing the biohacking movement—the brand was developed to bring advanced, science-driven wellness technologies to everyday consumers. Its model emphasizes measurable outcomes and a futuristic approach to personal well-being.
The company operates from its headquarters in Fort Myers, Florida, after originally establishing its early footprint in California. In response to growing interest in performance-oriented recovery concepts, Upgrade Labs opened its franchise program in 2021.
Today, the franchise features a collection of innovative wellness technologies such as adaptive cardio systems, neurofeedback tools, cryotherapy chambers, PEMF platforms, and other equipment aimed at improving strength, vitality, and overall physical and mental balance.
Initial Investment
How much does it cost to start a Upgrade Labs franchise? It costs on average between $752,000 – $1,526,000 to start a Upgrade Labs franchised business.
This includes costs for build-out, specialized biohacking equipment, supplies, and early operating expenses. The exact investment varies based on factors such as the size of the wellness facility, the local real estate market, and whether the franchisee leases or buys the space needed for an Upgrade Labs location.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $65,000 – $65,000 |
| Leasehold Improvements and Construction Costs | $300,000 – $650,000 |
| Architectural Drawings | $12,000 – $20,000 |
| Furniture and Fixtures | $25,000 – $45,000 |
| Equipment | $225,000 – $520,000 |
| Signage (Interior and Exterior) | $12,000 – $25,000 |
| Computer, Software and POS | $6,000 – $8,000 |
| Opening Retail Inventory | $3,000 – $7,500 |
| Lease, Utility & Security Deposits | $12,000 – $25,000 |
| Insurance and Surety Bond | $10,000 – $15,000 |
| Pre and Grand Opening Advertising | $25,000 – $50,000 |
| Professional Fees (Legal/Accounting) | $2,500 – $7,500 |
| Business Permits, Licenses & Opening Costs | $1,000 – $5,000 |
| Opening Supplies | $3,000 – $7,500 |
| Additional Funds – 3 Months | $50,000 – $75,000 |
| Total | $751,500 – $1,525,500 |
Franchise Disclosure Document
Frequently Asked Questions
How many Upgrade Labs locations are there?
As of the latest data, Upgrade Labs operates 5 locations in total.
What is the total investment required to open a Upgrade Labs franchise?
The total investment required to open a Upgrade Labs franchise ranges from $752,000 to $1,526,000.
What are the ongoing fees for a Upgrade Labs franchise?
Upgrade Labs requires ongoing payments that include a 6% royalty fee on gross sales and a 2% marketing fee contributed to the brand fund. These recurring charges support system operations, ongoing innovation, and national marketing initiatives for the franchise network.
Who owns Upgrade Labs?
Upgrade Labs is owned by Dave Asprey, who founded the company and serves as its CEO
Disclaimer
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