Assist-2-Sell Franchise FDD, Profits & Costs (2025)
Assist-2-Sell is a real estate franchise network in the United States known for offering full-service brokerage at a flat, reduced fee. The brand originated in 1987 in Reno, Nevada, created by co-founders Mary LaMeres-Pomin and Lyle E. Martin.
Its headquarters are still located in Reno, where the founders developed a business model designed to challenge traditional real estate firms by lowering commissions and focusing on higher transaction volume.
The company began its franchising push in 1993, with the first franchise location opening in April 1994. Since then, Assist-2-Sell has expanded throughout the U.S. and Canada through independently owned and managed offices.
The franchise specializes in residential real estate services such as property listings, marketing, negotiations, and support through closing. Its main competitive edge is its “full-service discount” structure, which delivers the same professional representation as conventional brokerages while charging a more affordable, flat-fee rate.
Initial Investment
How much does it cost to start a Assist-2-Sell franchise? It costs on average between $14,000 – $439,000 to start a Assist-2-Sell franchised facility.
This covers the early expenses involved in launching an Assist-2-Sell office, such as setting up the workspace, purchasing required technology and marketing tools, and securing initial working capital.
The total investment varies based on several factors, including the market you operate in, the size of the office, and whether the franchisee leases or buys the space used for the business.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $2,995 |
| Office Set-up / Improvements (Including Furniture, Fixtures & Equipment) | $2,000 to $9,500 |
| Property Lease | $2,000 to $12,000 |
| Exterior Office Signage | $25 to $3,500 |
| Travel and Living Expenses While Training | $1,000 to $3,500 |
| Inventory and Supplies | $1,000 to $3,000 |
| Advertising and Marketing | $10,500 to $15,000 |
| Miscellaneous Opening Costs | $15,000 to $32,050 |
| Vehicle | Varies |
| Additional Funds (3 Months) | $25,000 to $54,050 |
| Total Estimated Initial Investment | $14,020 to $439,495 |
Franchise Disclosure Document
Frequently Asked Questions
How many Assist-2-Sell locations are there?
As of the most recent data, Assist-2-Sell operates 110 locations across the United States.
What is the total investment required to open a Assist-2-Sell franchise?
The total investment required to open a Assist-2-Sell franchise ranges from $14,000 to $439,000.
What are the ongoing fees for a Assist-2-Sell franchise?
Assist-2-Sell franchisees pay a continuing 5% royalty fee on gross sales, along with a 1% marketing fee that funds ongoing advertising and brand promotion. These percentages apply to each office throughout the duration of the franchise agreement.
Who owns Assist-2-Sell?
Assist-2-Sell is owned by a privately held company led by its co-founder Mary LaMeres-Pomin.
Disclaimer
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