Biscuit Belly Franchise FDD, Profits & Costs (2025)
Biscuit Belly is a fast-casual restaurant franchise that specializes in scratch-made Southern comfort food, centered around gourmet biscuits and brunch-style fare. The brand was founded in 2019 in Louisville, Kentucky, by husband-and-wife team Chad and Lauren Coulter. The company is headquartered in Louisville and operates under Biscuit Belly Franchising LLC.
The concept began franchising in 2020, offering entrepreneurial partners the opportunity to open locations under the Biscuit Belly brand. Biscuit Belly serves breakfast, brunch, and lunch items with a Southern twist—highlighting made-from-scratch biscuits baked fresh daily, elevated biscuit sandwiches, fried chicken, and seasonal menu innovations.
What sets Biscuit Belly apart from other breakfast or brunch chains is its unique combination of three powerful industry trends: breakfast and brunch dayparts, Southern-style comfort food, and the fast-casual service model.
Initial Investment
How much does it cost to start a Biscuit Belly franchise? It costs on average between $824,000 – $1,342,000 to start a Biscuit Belly franchised location.
This includes expenses for construction, furnishings, kitchen equipment, signage, initial inventory, and pre-opening operating costs. The total investment varies based on several factors, such as the restaurant’s size, location, and whether the franchisee decides to lease or purchase the property.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $40,000 |
| Lease Review | $0 – $2,000 |
| Leasehold Improvements | $350,000 – $650,000 |
| Furniture, Fixtures and Equipment | $275,000 – $350,000 |
| Architect and Engineering Fees | $10,000 – $20,000 |
| Signage, Interior and Restaurant Graphics | $20,000 – $30,000 |
| Three Month’s Rent and Security Deposit | $19,000 – $34,000 |
| Utility Deposits and Fees | $500 – $3,000 |
| Alcohol Permits | $3,500 – $35,000 |
| Opening Inventory and Supplies | $12,000 – $15,000 |
| Computer System | $5,000 – $7,500 |
| Merchandise | $5,000 – $7,000 |
| Smallwares | $25,000 – $30,000 |
| Grand Opening Advertising | $15,000 – $20,000 |
| Training Expenses | $5,000 – $40,000 |
| Miscellaneous Opening Costs | $5,000 – $10,000 |
| Professional Fees | $2,000 – $5,000 |
| Insurance Premiums – 3 Months | $2,000 – $3,000 |
| Additional Funds – 3 Months | $30,000 – $40,000 |
| Total Estimated Initial Investment | $824,000 – $1,341,500 |
Average Revenue (AUV)
How much revenue can you make with a Biscuit Belly franchise? A Biscuit Belly franchised business makes on average $1,224,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
Biscuit Belly Franchise Disclosure Document
Frequently Asked Questions
How many Biscuit Belly locations are there?
As of the latest available data, Biscuit Belly operates a total of 14 locations. Out of these, 6 are franchise-owned, while the remaining units are company-owned.
What is the total investment required to open a Biscuit Belly franchise?
The total investment required to open a Biscuit Belly franchise ranges from $824,000 to $1,342,000.
What are the ongoing fees for a Biscuit Belly franchise?
Biscuit Belly franchisees pay a royalty fee of 5% of gross sales. In addition, they contribute 1% of gross sales toward a marketing fund to support brand-wide advertising and promotional activities. Franchisees are also required to spend a minimum of 1% of gross sales on local marketing efforts within their own territory.
Who owns Biscuit Belly?
Biscuit Belly franchise is owned by Belly Brands Franchising, LLC. The concept was created by Chad and Lauren Coulter, who founded the brand in Louisville, Kentucky.
Disclaimer
Disclaimer: This content has been made for informational and educational purposes only. SharpSheets is an independent educational resource and is not affiliated with, endorsed by, or representing any franchisor mentioned on this website. Where noted, figures are taken from the franchisor’s Franchise Disclosure Document (FDD). In some cases, we may provide independent calculations or estimates based on publicly available information. We do not make any representation or warranties with respect to the accuracy, applicability, fitness, or completeness of the information presented in the article. You should not construe any such information or other material as legal, tax, investment, financial, or other professional advice. Nothing contained in this article constitutes a solicitation, recommendation, endorsement, advertisement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction.
All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial and/or legal advice, nor does any information in the article constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.
