Bluefrog Plumbing + Drain Franchise FDD, Profits & Costs (2025)
Bluefrog Plumbing + Drain is a prominent franchise specializing in comprehensive plumbing services, including drain cleaning, leak detection, and water heater repair. Established in 2013, the company has rapidly expanded its presence across the United States.
The company is headquartered in Birmingham, Alabama, United States, and quickly positioned itself as a trusted provider of high-quality plumbing solutions. Bluefrog began franchising in 2014, offering entrepreneurs a scalable business model in the recession-resistant home services industry.
What sets Bluefrog Plumbing + Drain apart from its competitors is its unwavering commitment to customer satisfaction and a streamlined business model. The franchise emphasizes exceptional customer service, transparency, and education, ensuring clients are well-informed throughout the service process.
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Initial Investment
How much does it cost to start a Bluefrog Plumbing franchise? It costs on average between $145,000 – $352,000 to start a Bluefrog Plumbing franchised center.
This includes costs for equipment, vehicles, licensing, marketing, and initial operating expenses. The exact amount depends on various factors, including the territory size, local market conditions, and whether the franchisee chooses to operate from a home office or lease a commercial space.
| Type of Expenditure | Non-Conversion (Low – High) | Conversion (Low – High) |
|---|---|---|
| Franchise Fee | $59,900 – $89,900 | $22,500 – $37,500 |
| Technology Fee | $1,596 – $1,596 | $1,596 – $1,596 |
| Real Estate/Rent | $2,000 – $9,000 | $0 – $9,000 |
| Signage & Graphics | $500 – $1,500 | $500 – $1,500 |
| Office Furniture, Fixtures & Equipment | $14,500 – $62,500 | $0 – $22,500 |
| Service Tools, Equipment & Initial Inventory | $3,000 – $6,000 | $3,000 – $6,000 |
| Point-of-Sale System | $1,750 – $1,750 | $1,750 – $1,750 |
| Technology Systems Components | $505 – $2,005 | $5 – $1,005 |
| Training Fee | $3,000 – $3,000 | $3,000 – $3,000 |
| Training Expenses for 3 people | $2,000 – $5,000 | $2,000 – $5,000 |
| Vehicle | $3,000 – $50,000 | $3,000 – $6,000 |
| Marketing Materials & Grand Opening Advertising | $10,600 – $18,000 | $10,600 – $18,000 |
| Insurance | $2,000 – $6,000 | $0 – $6,000 |
| Licenses & Permits | $2,000 – $4,000 | $0 – $4,000 |
| Recruitment for Master Plumber | $0 – $8,000 | $0 – $8,000 |
| Professional Fees | $1,500 – $9,000 | $1,500 – $9,000 |
| Additional Funds (3 months) | $37,500 – $75,000 | $2,500 – $25,000 |
| TOTAL | $145,351 – $352,251 | $51,951 – $164,851 |
Average Revenue (AUV)
How much revenue can you make with a Bluefrog Plumbing franchise? A Bluefrog Plumbing franchised location makes on average $267,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
This compares to $1,072,000 yearly revenue for similar plumbing/HVAC franchises. Below are a few Bluefrog Plumbing competitors as a comparison:
The most profitable franchises to own in 2025
We have compiled the list of the top 400 franchises across 9 industries. Download the report below.
Bluefrog Plumbing + Drain Franchise Disclosure Document
Frequently Asked Questions
How many Bluefrog Plumbing locations are there?
As of 2024, Bluefrog Plumbing + Drain operates a total of 42 locations, all of which are franchise-owned. This franchise-driven expansion model allows Bluefrog to grow its presence while providing local entrepreneurs with a proven business opportunity in the plumbing industry.
What is the total investment required to open a Bluefrog Plumbing franchise?
The total investment required to open a Bluefrog Plumbing franchise ranges from $143,000 to $352,000.
What are the ongoing fees for a Bluefrog Plumbing franchise?
Bluefrog Plumbing + Drain franchisees pay a royalty fee of the greater of $250 per week or 6% of gross sales up to $41,667, 5% on sales between $41,668 and $76,923, and 4% on sales exceeding $76,923, calculated weekly. The advertising fee is 2% of gross sales, supporting brand marketing and franchise growth.
What are the financial requirements to become a Bluefrog Plumbing franchisee?
To qualify as a Bluefrog Plumbing + Drain franchisee, candidates are required to have a minimum net worth of $150,000 and liquid capital between $50,000 and $100,000. These financial prerequisites ensure that franchisees possess the necessary resources to effectively establish and operate their franchise.
How much can a Bluefrog Plumbing franchise owner expect to earn?
The average gross sales for a Bluefrog Plumbing franchise are approximately $0.27 million per location. Assuming a 15% operating profit margin, $0.27 million yearly revenue can result in $41,000 EBITDA annually.
Who owns Bluefrog Plumbing?
Bluefrog Plumbing + Drain is owned by Stellar Brands, an umbrella company that also includes Restoration 1. In April 2020, MPK Equity Partners and Princeton Equity Group made a strategic investment in both brands, aiming to expand their presence in the home services industry.
Disclaimer
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