Crisp & Green Franchise FDD, Profits & Costs (2025)
Crisp & Green, founded in 2016 by Steele Smiley, is a fast-casual restaurant chain that specializes in chef-crafted, scratch-made salads, grain bowls, and smoothies. The flagship store opened in Wayzata, Minnesota, and the company is headquartered in Wayzata.
In early 2018, Crisp & Green began offering franchise opportunities, marking the start of its expansion beyond company-owned locations.
The menu at Crisp & Green is designed to cater to a variety of tastes and dietary preferences, featuring fresh ingredients prepared in-house daily. This commitment to quality and health-conscious offerings distinguishes the brand in the fast-casual dining sector.
Additionally, Crisp & Green emphasizes community engagement by hosting complimentary fitness and wellness events, reinforcing its dedication to promoting a healthy lifestyle.
Crisp & Green Financial Plan
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Initial Investment
How much does it cost to start a Crisp & Green franchise? It costs on average between $860,000 – $1,393,000 to start a Crisp & Green franchised restaurant.
This includes costs for construction, equipment, inventory, and initial operating expenses. The exact amount depends on various factors, including the type of restaurant you choose, the location, and whether the franchisee chooses to lease or purchase the property.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $54,900 – $64,500 |
| Crisp & Go Location Fee | $0 – $5,000 |
| Site Survey | $3,000 – $8,000 |
| Architectural Plans | $17,000 – $25,000 |
| Furniture, Fixtures, and Supplies | $64,000 – $85,000 |
| Travel and Living Expenses While Training | $2,500 – $7,500 |
| Signage (Interior and Exterior) | $13,000 – $30,000 |
| Purchase and Installation of Commercial Kitchen | $240,000 – $260,000 |
| Premises Construction and Improvements | $350,000 – $665,000 |
| Real Estate and Utility Security Deposits and 3 Months’ Rent | $11,000 – $60,000 |
| Licenses and Permits | $3,500 – $25,000 |
| Computer System (Including POS and Inventory Technology) | $13,000 – $25,000 |
| Insurance | $1,000 – $10,000 |
| Grand Opening Marketing Spend | $25,000 |
| Miscellaneous Opening Costs | $5,000 – $10,000 |
| Opening Inventory | $7,500 – $13,000 |
| Additional Funds for 3 Months of Operations (Excluding Labor Costs) | $50,000 – $75,000 |
| TOTAL | $860,400 – $1,393,000 |
Average Revenue (AUV)
How much revenue can you make with a Crisp & Green franchise? A Crisp & Green franchised restaurant makes on average $1,822,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
This compares to $644,000 yearly revenue for similar healthy food & beverage franchises.
See below some competitors in comparison:
Crisp & Green Financial Plan
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Crisp & Green Franchise Disclosure Document
Frequently Asked Questions
How many Crisp & Green locations are there?
As of the latest data, Crisp & Green operates over 50 locations across the United States, with plans to expand to more than 200 locations in 15 states, including new establishments in Wisconsin and Illinois. The company utilizes a combination of company-owned and franchised locations to facilitate its growth.
What is the total investment required to open a Crisp & Green franchise?
The total investment required to open a Crisp & Green franchise ranges from $860,000 to $1,393,000.
What are the ongoing fees for a Crisp & Green franchise?
Crisp & Green franchisees are required to pay a royalty fee of 7% of gross sales, which grants franchisees access to the company’s established systems, training programs, and continuous support.
Additionally, there is a marketing fee of 2% of gross sales, allocated towards national and local advertising initiatives to enhance brand visibility and drive customer engagement.
What are the financial requirements to become a Crisp & Green franchisee?
To become a Crisp & Green franchisee, you must have a minimum cumulative net worth of $2,000,000, which can be collectively met by an individual or a partnership group. Additionally, prospective franchisees must have at least $1,000,000 in liquid capital.
How much can a Crisp & Green franchise owner expect to earn?
The average gross sales for a Crisp & Green franchise are approximately $1.82 million per location. Assuming a 15% operating profit margin, $1.82 million yearly revenue can result in $273,000 EBITDA annually.
Who owns Crisp & Green?
Crisp & Green is owned by Steele Smiley, who founded the brand in 2016. Smiley serves as the Executive Chairman and has been instrumental in guiding the company’s expansion. Under his leadership, Crisp & Green has grown into a leading fast-casual dining chain, emphasizing health-conscious and community-focused offerings.
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