Doughnuttery Franchise FDD, Profits & Costs (2025)
Doughnuttery is a specialty dessert franchise centered around freshly made mini doughnuts prepared on the spot. The concept was created in 2012 by Evan Feldman and Marlo Feldman in New York City, where the brand is still based today.
What began as a small market setup quickly evolved into a well-recognized mini-doughnut operation, leading to the opening of its first permanent shop inside Chelsea Market in 2013. The company introduced its franchise program in 2018, allowing entrepreneurs to bring the concept to approved locations across the United States and internationally.
Doughnuttery’s menu features bite-sized doughnuts packaged in bags or boxes, paired with unique flavored sugar blends, glazes, dipping sauces, and beverages such as coffee, iced tea, and apple cider.
A key part of Doughnuttery’s appeal is the interactive experience it offers. Each order is prepared on a compact automated fryer placed in full view of customers, showcasing the entire cooking process and adding an engaging, made-before-your-eyes element to the brand’s dessert offering.
Initial Investment
How much does it cost to start a Doughnuttery franchise? It costs on average between $173,000 – $320,000 to start a Doughnuttery franchised restaurant.
This investment covers the build-out of the space, specialized doughnut-making equipment, opening inventory, and other early operating expenses. The total amount varies based on several factors, including the type of Doughnuttery location being developed, the market where it will operate, and whether the franchisee decides to lease or buy the site.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $30,000 |
| Real Estate/Rent | $3,000 – $10,000 |
| Lease, Utility and Security Deposits | $9,000 – $30,000 |
| Design & Architectural Fees | $7,500 – $10,000 |
| Leasehold Improvements | $40,000 – $75,000 |
| Furniture and Fixtures | $2,500 – $5,000 |
| Signage | $2,500 – $6,000 |
| Computer System | $2,000 – $4,500 |
| Professional Fees | $3,000 – $6,200 |
| Equipment | $28,750 – $50,000 |
| Business License and Permits | $1,000 – $1,500 |
| Initial Inventory | $5,000 – $12,000 |
| Grand Opening Advertising | $2,500 – $5,000 |
| Initial Training | $2,650 – $10,000 |
| Insurance | $3,500 – $5,000 |
| Additional Funds – 3 months | $30,000 – $60,000 |
| Total Estimated Initial Investment | $172,900 – $320,200 |
Average Revenue (AUV)
How much revenue can you make with a Doughnuttery franchise? A Doughnuttery franchised business makes on average $321,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
Franchise Disclosure Document
Frequently Asked Questions
How many Doughnuttery locations are there?
As of the recent data, Doughnuttery operates approximately seven to eight locations.
What is the total investment required to open a Doughnuttery franchise?
The total investment required to open a Doughnuttery franchise ranges from $173,000 to $320,000.
What are the ongoing fees for a Doughnuttery franchise?
Doughnuttery franchisees pay a royalty fee of 6% of gross sales, supporting ongoing system operations and brand services. They also contribute 2% of gross sales to the marketing and advertising fund, which helps promote the brand and generate customer traffic for all locations.
Who owns Doughnuttery?
Doughnuttery franchise is owned by Evan Feldman and Marlo Feldman, the founders who developed and expanded the mini-doughnut concept from its origins in New York City.
Disclaimer
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