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Eggs Up Grill Franchise AUV, Costs & Stats (2023)

If you’re looking to set up a breakfast-style franchised restaurant, you should seriously consider Eggs Up Grill. Why?

Even though it’s a rather small franchise (57 restaurants as of today), we think Eggs Up Grill is a very profitable investment for franchisees. Indeed, whilst you would invest on average $589,000 to open a new restaurant, the same restaurant would make on average $1,038,000 in sales per year.

That sure sounds like a great franchise. Want to hear more?

In this article we’re looking at Eggs Up Grill and its Franchise Disclosure Document to find out how much it (really) costs, and how much money you can make as a franchisee. Let’s dive in!

Key stats

Franchise fee$39,000
Royalty fee5.0%
Marketing fee2.0%
Investment (mid-point)$589,000
Average sales$1,038,000
Sales to investment ratio1.8x
Payback period6 years
Minimum net worth$500,000
Minimum liquid capital$150,000
Source: Franchise Disclosure Document 2022
Eggs Up Grill franchise business plan template

Eggs Up Grill Franchise Business Plan

All the stats: startup costs, profits, breakeven, etc.

5-year financial projections built with the FDD

Excellent 4.8/5 based on 70 reviews

Excellent 4.8/5 based on 70 reviews

About Eggs Up Grill

Eggs Up Grill is a fast food chain that offers breakfast, brunch, lunch, and dinner. The company was founded in 1997 by Chris Skodras in Pawleys Island, South Carolina.

Today, Eggs Up Grill is a leading concept in the breakfast, brunch, and dinner industries, offering freshly made and tasty foods, warm hospitality, and warm service through dining, takeout, and catering options.

Eggs Up Grill began franchising in 2005 and currently has 57 locations in the US, 56 of which are franchised. WJ Partners’ ownership, headquartered in Spartanburg, SC, is the current owner of Eggs Up Grill after purchasing the rights from the founder in 2018.

Based on strong unit-level economics, a smart brand-building growth strategy, and its “neighbors serving neighbors” positioning, Eggs Up Grill is rapidly primed to grow into more communities as it continues with its plans to reach the 100-restaurant mark by 2023.

How much does a Eggs Up Grill franchise cost?

You would need to invest around $589,000 to open a new Eggs Up Grill franchise on average.

Startup costs

Here’s the full breakdown of costs:

Type of ExpenditureLowHigh
Initial Franchise Fee$39,000$39,000
Formation Costs$341,888$674,575
Initial Marketing$5,000$10,000
Operating Costs$27,000$41,000
Total$412,888$764,575
Source: Franchise Disclosure Document 2022

What is the franchise fee?

The initial franchise fee for a Eggs Up Grill franchise is $39,000

In addition to the initial franchise fee, you must pay to the franchisor a royalty fee of 5.0% of revenues, as well as a variable marketing fee of 2.0% of revenues.

What’s the turnover of a Eggs Up Grill franchise?

Eggs Up Grill franchised restaurants generate $1,038,000 in revenue per year (the “Average Unit Volume”).

Eggs Up Grill franchise business plan template

Eggs Up Grill Franchise Business Plan

All the stats: startup costs, profits, breakeven, etc.

5-year financial projections built with the FDD

Excellent 4.8/5 based on 70 reviews

Excellent 4.8/5 based on 70 reviews

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All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial and/or legal advice, nor does any information in the article constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.