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How To Create a Gaming Pitch Deck: Full Guide (+2 Examples)
The global gaming market is estimated to grow from $176 billion in 2021 to $200 billion by 2024. From console and PC to mobile gaming and more recently VR / immersive gaming, there are endless opportunities for growth for gaming startups.
In this article, we show you how to build a unique pitch deck to impress investors and raise capital for your gaming startup.
Gaming in 2021: A Brief Overview
Before we dive into the slides you need for your gaming startup pitch deck, let’s first have a glance at the global gaming market today, and more especially:
- How big is the global gaming market?
- What are the different sectors within the global gaming industry?
How big is the global gaming market?
In its new 2021 report, Newzoo estimates the global gaming industry to grow from $176 billion in 2021 to $200 bilion by 2024.
In terms of actual numbers of players, this represents 3 billion gamers in 2021. Yes, 40% of the entire world’s population is considered a player as per the report, and this is mostly due to the rise of mobile gaming. Indeed, 2.8 billion of the 3 billion gamers play on a mobile device in 2021.
Unsurprisingly, 55% of the 3 billion global players come from the Asia-Pacific region, which is also the fastest growing market globally. North America and Europe only represents ~21% of all players worldwide.
What are the different sectors within gaming?
Within the $176 billion global gaming market, Newzoo estimates 3 different sub-sectors by segment:
- Mobile: $91 billion of which most of it is composed of smartphone games ($79 billion), growing at +4.4% per year
- PC: $36 billion and decreasing bat -2.8% per year
- Console: $49 billion, decreasing at -9% per year
14 Slides For Your Gaming Pitch Deck
Every business is unique. Yet, venture capital firms and investors alike all agree on a common structure which we have laid out below.
Your gaming pitch deck will likely be slightly different depending on whether you are pre-seed, seed, or Series A+. Indeed, if you are pre-revenue for instance, you might not have early traction at all.
As a rule of thumb, the more advanced your startup is the more content you should have in your gaming pitch deck. Beware of endless, repetitive presentations: have clear titles, separate slides for each different topic.
Slide 1: Title
The title slide is the front page of your presentation.
Make sure your product or value proposition is clear from the outset: use an image of your product or, better, of your end-user application or instance (a consumer using your product).
Slide 2: The Problem
The problem slide is the “why” of your business. List here the 2/3 friction points you aim to fix with your product.
Slide 3: The Solution
Your startup builds and commercializes a product and/or a service which solves the problem laid out on slide 2. The solution slide should not explain in detail your product nor how it works. Instead, focus on the benefits for your customers.
Ideally, you should compare the pain points explained on slide 2 (the problem) to the benefits your solution brings to your customers. That way, it is crystal clear to investors your solution really adds value to potential customers.
Slide 4: Market Opportunity
In the market slide, you need to clearly identify 2 very important metrics:
- Market size: how big is your market?
- Market growth: how fast does your market grow?
If you are operating in a niche market, chances are that you will face some challenges: the information might not be publicly available. In any case, you should be able to make a high-level estimation of your market. Read our article on market sizing and how to estimate TAM, SAM and SOM for your startup.
When looking for these metrics, you have multiple sources of information: public reports, specialized press, etc. Even public companies publish press releases and annual reports including some of their proprietary market estimates so be sure to look there too.
For important data points on the gaming industry, have a look at our introduction at the beginning of this article.
Slide 5: Competition
The competition slide follows the market overview and must answer 2 key questions:
How fragmented is your market?
Are there 3 big players sharing 90% market share or thousands of small players? Here, refer to public market reports and your own understanding of the competitive landscape.
A few questions you could ask yourself, among others:
- Who are your competitors?
- Are they local, regional, national or global?
- Are there any product alternatives to your product?
- What about their IP / technological advantage?
Where do you position yourself vs. competition?
Is your solution a game changer other competitors don’t have (yet)? Do you have competitors with similar products/services?
Ideally, you would create a small table with each type of competitor and their main characteristics.
For instance, do they all have a global presence? Do they cover all the products you offer? What is their relative price positioning (expensive vs. accessible)?
Slide 6: Revenue model
The revenue slide of your gaming pitch deck is very important. Now that we have clearly identified the problem you are solving and the benefits of your solution, let’s have a closer look at how you generate revenue.
Gaming companies have different business models. Most often, they either fall into the transaction-based or subscription revenue model categories. If you aren’t sure what is your startup’s revenue model, make sure to read our article on the 8 most popular revenue models explained.
Slide 7: Product
Here we need to explain clearly how your product works from a technological point of view. Include in your gaming pitch deck product slide things such as:
- whether you have a white-labelled solution or a proprietary back-end / database?
- do you hold any intellectual property at all?
- how many full time front/back-end engineers you have
- how much you invested already in your tech
Slide 8: Go-to-market
The go-to-market slide of your gaming pitch deck explains how you acquire your customers. Acquisition can either be online or offline (or both):
- Online acquisition: pay-per-click campaigns (e.g. Google Ads), content & SEO, social media, etc.
- Offline acquisition: print ads, events & fairs, mail, etc.
Arguably, most gaming startups mostly use an online acquisition, and more importantly a inbound acquisition strategy (see below). Online acquisition is sub-divided into 2 main categories itself:
- Inbound acquisition: customers convert from leads, at the top of funnel, who visit your landing page or website. These visitors (also referred to as “traffic”) either come from paid ads or organic sources (SEO, content)
- Outbound acquisition: customers are acquired via a sales team who actively reach out to potential customers. Because leads do not come by themselves but you reach out to them, this is an “outbound” strategy instead. Outbound is, for example, used by many B2B businesses (Enterprise SaaS for instance)
Note: to forecast customer acquisition, have a read at our article here (+ free template)
Slide 9: Traction
Only include the traction slide if you already have some early traction. Traction can be revenues for instance, but not necessarily (e.g. if you have sign-ups, free users, etc.).
As a rule of thumb, the more historical performance you have, the more details you should give. For instance, if you start generating revenues 12 months ago and experienced steady growth until then, include a bar chart of your revenues (or customers, patients, etc.) over the past 12 months.
Instead, if you have limited financial performance and/or numbers have been quite volatile, include today’s numbers instead.
Need a Pitch Deck?
Slide 10: Team
The team slide is one of the most important: investors invest in great teams before anything else.
The slide can either include the co-founding team only, but can also include key professionals and/or advisors as well.
Include key team members if they add real value.
Also, only include advisors if they are relevant to your industry. Do you have angel investors with significant experience who advise you on strategy?
For the team members’ details, keep it simple: name, position, years of experience and/or previous companies is more than enough.
Note: add a clickable link to the respective Linkedin profiles so investors can refer to a more exhaustive resume for your team members (if relevant)
Slide 11: Roadmap
The roadmap slide tells investors where you are going and how is product going to evolve in the future. You can either keep it high-level (e.g. your long-term strategy) or more detailed (e.g. the pipeline of the near-future product features).
Investors do not just invest in your product as it is today. For example, you might only have developed a MVP with limited features for early adopters while your product could be tweaked and serve a much larger customer base in the future.
Also, you might be broadening the type of products you offer in the future. Or you might introduce premium services such as a subscription, or premium listing fees. All of these additional features are very important to add to your investment deck.
Slide 12: Financial Plan
Along with your product and the team, the financial plan slide is highly important. Unfortunately, many startups overlook the importance of financial projections in their gaming pitch deck.
Think about your audience: investors (venture capital firms or angel investors) are financially literate individuals. As such, they invest in your business to generate returns. Logically, they care a lot about your financials and more especially, the expected financial performance of your business.
Do not expect investors to make up their own plan for your startup if you haven’t. As CEO, founder or entrepreneur alike, you should have a clear idea of where you are going.
As a rule of thumb, the more advanced your startup is, the more granularity you should include here. Pre-seed startups might keep it short (1 slide) yet we recommend seed and Series A+ startups to include 2 slides instead.
Note: when presenting your financials, we recommend for pre-seed startup to show 3 years. Instead, seed and Series A+ startups should include 5 years projections as investors will likely ask for it for their own return analyses purposes.
Expert-built financial model templates for tech startups
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Slide 13: Funding Ask
All pitch decks have a clear goal: raising capital from investors. The funding ask slide is where you clearly state your ask: how much are you raising?
Read our article on how to determine how much you should raise for you startup. While raising too little creates obvious problems, raising too much isn’t necessarily better.
On top of the amount, a good practice is to include a pie chart of where you will spend that money over a given period (your runway). Will you spend the bulk of it in product development to build your MVP? Or will you use a large portion in sales & marketing to commercialize your product and find product-market fit?
Our financial model templates include a cash burn dashboard where you can easily assess how much you should raise, and where you will spend your money. We also included charts ready to be included in your pitch deck. See how to use our cash burn dashboard here.
Slide 14: Contact
The contact slide is the last slide of your presentation. It has 2 main goals, this is where:
- You open the floor to questions from your audience when you are pitching
- You provide contacts (email and telephone) for investors who would only receive the PDF version of your presentation
2 Gaming Pitch Deck Examples
Sandbox VR is a company that operates physical spaces in which users can play virtual reality games with their friends.
Fundraising round details:
- Series A
- Link to Techcrunch article
Juked is a esports platform where users can find content and communicate with the global esports community.
Fundraising round details:
- Seed (crowfunding)