This article was updated with the 2023 Franchise Disclosure Document
Goodcents is a fast-casual restaurant franchise that specializes in subs, pasta, and other comfort foods. With over 80 locations across the US, it’s an attractive sandwich chain for customers seeking quality food at a reasonable price.
It’s also affordable for franchisees: the initial investment required to open a new Goodcents is $421,000 on average. What about profits? With an Average Unit Volume of $760,000 it does seem like a profitable investment. Is it really?
In this article we’re looking at Goodcents and its Franchise Disclosure Document to find out how much it (really) costs and how profitable it is. Let’s dive in!
Key stats
| Franchise fee | $30,000 |
| Royalty fee | 6.00% |
| Marketing fee | 6.50% |
| Investment (mid-point) | $421,000 |
| Average sales | $760,000 |
| Sales to investment ratio | - |
| Payback period | [franchise_value_investment_payback] |
| Minimum net worth | |
| Minimum liquid capital |
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 | Goodcents Deli Fresh Subs |
| FRANCHISE FEE | $30,000 |
| ROYALTY FEE | 6.00% |
| INITIAL INVESTMENT | $333,000 – $509,000 |
| AVERAGE REVENUE | $760,000 |
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About Goodcents
Goodcents (formerly “Goodcents Deli Fresh Subs”) is a quick-service restaurant chain that strives to give the highest quality sandwich for every client visit.
It was founded in 1989 in Lenexa, Kansas, by Joseph Bisogno after years of experience with the McDonald’s Corp.
The sub sandwich and restaurant franchising company offers drive-through, dine-in, carry-out, and delivery of sandwiches, pasta and soup.
It brings freshness to every meal prep, including its delicious cheeses, baked bread and meats.The first Goodcents franchise was opened in 1991, and today there are over 64 franchised restaurants worldwide, with over 60 active units in the US.
How much does a Goodcents franchise cost?
You would need to invest on average $421,000 to open a Goodcents franchise.
Startup costs
Here’s the full breakdown of costs:
| Type of Expenditure | Low | High |
|---|---|---|
| Initial Franchise Fee | $15,000 | $30,000 |
| Formation Costs | $282,800 | $421,300 |
| Initial Marketing | $7,500 | $15,000 |
| Operating Costs | $28,000 | $42,800 |
| Total | $333,300 | $509,100 |
What’s the franchise fee?
The initial franchise fee for a Goodcents Deli Fresh Subs franchise is $30,000
In addition to the initial franchise fee, you must pay to the franchisor a royalty fee of 6.00% of revenues, as well as a variable marketing fee of 6.50% of revenues.
What’s the AUV of a Goodcents franchise?
On average, a Goodcents franchise generates $760,000 in revenue per year.
How profitable is a Goodcents franchise?
A Goodcents restaurant makes $121,000 in profits per year on average. This corresponds to a 11% EBITDA margin.
Note that this comes right from the latest Franchise Disclosure Document: we didn’t invent anything. Indeed, Goodcents provides detailed information on the profitability of its restaurants, which we are summarizing below.
| Profit and loss | Amount | % Net Sales |
|---|---|---|
| Net Sales | $1,077,230 | 100% |
| COGS | $380,478 | 35.3% |
| Labor | $282,019 | 26.2% |
| Controllable Expenses | $117,741 | 10.9% |
| Non-Controllable Expenses | $176,235 | 16.4% |
| EBITDA | $120,650 | 11.2% |
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| Goodcents Deli Fresh Subs |
| FRANCHISE FEE | $30,000 |
| ROYALTY FEE | 6.00% |
| INITIAL INVESTMENT | $333,000 – $509,000 |
| AVERAGE REVENUE | $760,000 |
Disclaimer
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