Product category

Goodcents Franchise Costs $333K – $509K (2024 Fees & Profits)

Goodcents Deli Fresh Subs, originally founded as Mr. Goodcents Subs and Pastas in 1989 by Joseph Bisogno in Lenexa, Kansas, has become a notable name in the sub sandwich industry. The company, headquartered in De Soto, Kansas, began franchising just two years after its inception and has since grown to over 80 locations across the United States.

Known for its freshly baked bread, which is prepared in-store twice daily, and meats sliced to order, Goodcents has built a reputation for offering high-quality, fresh sandwiches and pasta meals.

In 2012, the franchise underwent a significant rebranding, changing its name to Goodcents Deli Fresh Subs. This rebranding effort included a new logo, updated interior designs, and the introduction of new menu items, such as wraps and salads, to cater to health-conscious customers. The company also embraced modern conveniences like drive-thrus and online ordering, ensuring they stay competitive in the fast-evolving food service industry.

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Initial investment

Type Of ExpenditureAmount
Initial Franchise Fee$15,000 – $30,000
New Store Opening Project Management Fee$5,000 – $15,000
Site Analysis Fee$1,000 – $2,500
Architectural Fees$4,000 – $12,000
Leasehold Improvements$125,000 – $170,000
Equipment (includes freight, décor, fixtures, furnishings, and smallwares)$123,500 – $171,500
Signage$7,500 – $15,000
Insurance$1,500 – $5,000
Travel & Living Expenses While Training$500 – $5,000
Miscellaneous Restaurant Supplies$300 – $800
Uniforms$500 – $1,500
Initial Inventory – Food & Paper$5,500 – $7,800
Security Deposits, Licenses$5,000 – $8,000
Additional Funds – 3 Months$20,000 – $30,000
GOODCENTS Computer System$11,500 – $20,000
Marketing Expenses$7,500 – $15,000

Note: The table above provides a snapshot of the main costs associated with starting the most common franchise format (as disclosed in the Item 7 of the Franchise Disclosure Document). For a complete overview of all the expenses involved with the various formats offered by the franchisor, please consult the Franchise Disclosure Document.

Franchise fees & Royalties

Initial Franchise Fee

The initial franchise fee is $30,000 for a single restaurant. For a Multi-Unit Agreement, the fee is $30,000 for the first restaurant and $15,000 for each additional restaurant. Additionally, there is an initial development fee of $10,000 for each restaurant under the Development Schedule.

Royalty Fee

The royalty fee is 6% of Gross Sales, payable weekly.

Marketing/Advertising Fee

The national marketing and promotional fund fee is 3.5% of Gross Sales, payable weekly. Additionally, a marketing and advertising fee of $1,000 per month is required.

Technology Fee

Costs related to the computer system range from $11,500 to $20,000, depending on the configuration.

Lease or Rent Fee

Leasehold improvements are estimated to cost between $125,000 and $170,000..

Renewal Fees

The renewal fee is 50% of the then-current initial franchise fee.

Management Fees

Management fees can range from $5,000 to $15,000, depending on the agreement terms.

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How to open

1. Research the Franchise Opportunity

  • Understand the Brand: Learn about Goodcents Deli Fresh Subs, its history, and its market position.
  • Franchise Disclosure Document (FDD): Request and review the FDD to understand all aspects of the franchise agreement, including fees, obligations, and financial performance.

2. Initial Contact and Application

  • Contact Goodcents: Reach out to the franchise team through their official channels to express your interest.
  • Submit Application: Complete and submit the franchise application form, providing necessary personal and financial information.

3. Financial Requirements

  • Initial Investment: Prepare for the initial investment which includes the franchise fee, equipment, inventory, and initial marketing costs.
  • Net Worth and Liquid Assets: Ensure you meet the financial criteria, typically involving a minimum net worth and liquid assets requirement.

4. Site Selection and Approval

  • Location Criteria: Work with Goodcents’ real estate team to find a suitable location that meets the franchise’s criteria for demographic and traffic patterns.
  • Approval Process: Submit the proposed site for approval by Goodcents to ensure it meets their standards.

5. Training and Support

  • Franchisee Training: Participate in comprehensive training programs covering operations, marketing, and management.
  • Ongoing Support: Utilize ongoing support provided by Goodcents, including marketing assistance, operational guidance, and continuous training.


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