Graze Craze Franchise FDD, Profits & Costs(2025)
Graze Craze is a distinctive franchise specializing in artfully crafted charcuterie boards and boxes, catering to a variety of occasions and preferences.
Founded in 2020 by U.S. Air Force veteran Kerry Sylvester, the company originated in Oklahoma City, Oklahoma. In 2021, Graze Craze joined the United Franchise Group (UFG), a leader in the franchising industry, and began offering franchise opportunities across the United States.
The franchise offers a diverse menu featuring premium meats, cheeses, fresh fruits, vegetables, and house-made sauces, dips, and jams. Customers can choose from a range of options, including personal picnic boxes, platters, and elaborate grazing tables suitable for both intimate gatherings and large events.
Graze Craze sets itself apart by emphasizing “grazeology,” ensuring each arrangement is both visually appealing and delicious, and by providing concierge-level customer service.
As of 2024, Graze Craze has expanded to over 100 locations nationwide, reflecting its rapid growth and popularity. The franchise continues to offer opportunities for entrepreneurs interested in joining the brand within the U.S., supported by UFG’s extensive experience in the franchising sector.
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Initial Investment
How much does it cost to start a Graze Craze franchise? It costs on average between $162,000 – $294,000 to start a Graze Craze franchised restaurant.
This includes costs such as construction, equipment, inventory, and initial operating costs. The exact amount depends on various factors like real estate expenses in your area, the size of your location, and whether you choose to lease or purchase the property.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $39,500 – $49,500 |
| Travel and Living Expenses (While Attending Initial Training) | $250 – $2,500 |
| Real Estate Lease Deposits | $2,000 – $11,250 |
| Leasehold Improvements | $15,000 – $75,000 |
| Equipment, Furniture, Supplies, and Fixtures | $79,584 – $87,542 |
| Opening Inventory | $5,000 – $10,000 |
| Insurance | $300 – $3,000 |
| Utility Deposits/Licenses | $100 – $500 |
| Dues and Subscriptions | $0 – $1,000 |
| Licenses and Permits | $500 – $1,500 |
| Office Expenses | $250 – $500 |
| Architectural Services | $0 – $12,000 |
| Additional Funds (for 0–6 Months) | $20,000 – $40,000 |
| Total | $162,484 – $294,292 |
Average Revenue (AUV)
How much revenue can you make with a Graze Craze franchise? A Graze Craze franchised restaurant makes on average $293,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
This compares to $1,132,000 yearly revenue for similar other food & beverage franchises.
Here are a few competitors in comparison:
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Graze Craze Franchise Disclosure Document
Frequently Asked Questions
How many Graze Craze locations are there?
As of the latest data, Graze Craze operates over 100 locations across the United States. The majority of these are franchise-owned, with a few company-owned stores. The company continues to expand its presence nationwide.
What is the total investment required to open a Graze Craze franchise?
The total investment required to open a Graze Craze franchise ranges from $162,000 to $294,000.
What are the ongoing fees for a Graze Craze franchise?
Graze Craze franchisees are required to pay a royalty fee of 6% of gross sales, which contributes to the continuous support and development provided by the franchisor.
Additionally, franchisees are required to pay a marketing fee of 2% of gross sales, allocated towards national and regional advertising campaigns designed to enhance brand recognition and drive customer engagement.
What are the financial requirements to become a Graze Craze franchisee?
To become a Graze Craze franchisee, candidates are required to have a minimum net worth of $100,000 and at least $50,000 in liquid capital. These financial prerequisites ensure that franchisees possess the necessary resources to establish and sustain their business operations effectively.
How much can a Graze Craze franchise owner expect to earn?
The average gross sales for a Graze Craze franchise are approximately $0.29 million per location. Assuming a 15% operating profit margin, $0.29 million yearly revenue can result in $44,000 EBITDA annually.
Who owns Graze Craze?
Graze Craze is owned by United Franchise Group (UFG), a prominent franchising company that manages a diverse portfolio of brands. In 2021, Graze Craze joined UFG’s family of brands, benefiting from their extensive experience in franchise development and support.
Disclaimer
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