Harlem Shake Franchise FDD, Profits & Costs (2025)
Harlem Shake is a lively fast-casual burger brand that traces its roots to 2012 and debuted its first storefront in 2013 in the Harlem neighborhood of New York City. The company operates from its New York headquarters, where its signature mix of elevated comfort food and nostalgic design elements was first developed.
Following years of strong neighborhood support, the brand expanded into franchising in 2022, opening the door for operators who want to align with a concept built on culture and community.
The menu focuses on handcrafted smash-style burgers, rich milkshakes made with real ice cream, and a selection of classic American comfort favorites.
What sets Harlem Shake apart is its celebration of Harlem’s cultural influence. Its retro, 1950s-inspired interior, bold visual identity, and photo-friendly atmosphere give the brand a distinct personality that differentiates it from more conventional burger concepts.
Initial Investment
How much does it cost to start a Harlem Shake franchise? It costs on average between $412,000 – $849,000 to start a Harlem Shake franchised restaurant.
This covers the expenses tied to building out the restaurant, purchasing equipment, stocking initial inventory, and funding early operational needs. The total investment varies based on factors such as the specific Harlem Shake model selected, the market you operate in, and whether you decide to lease or buy the space for your location.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $40,000 |
| Your Training Expenses | $7,000 – $20,000 |
| Premises Deposits | $10,000 – $35,000 |
| Utilities Deposits | $1,000 – $5,000 |
| Design and Architect Fees | $10,000 – $15,000 |
| Leasehold Improvements, Construction and/or Remodeling | $150,000 – $450,000 |
| Furniture, Fixtures, Equipment and Supplies | $125,000 – $150,000 |
| Exterior Signage | $8,000 – $15,000 |
| Business Licenses and Permits | $3,000 – $5,000 |
| Computer Systems | $10,000 – $20,000 |
| Security System | $8,000 – $15,000 |
| Initial Inventory to Begin Operating | $10,000 – $15,000 |
| Office Equipment and Supplies | $1,000 – $2,000 |
| Professional Fees | $2,000 – $3,000 |
| Grand Opening Advertising | $10,000 |
| Insurance | $1,000 – $2,000 |
| Accounting Service | $650 – $1,950 |
| Operating Expenses / Additional Funds – 3 months | $15,000 – $45,000 |
| TOTAL | $411,650 – $848,950 |
Franchise Disclosure Document
Frequently Asked Questions
How many Harlem Shake locations are there?
As of the latest data, Harlem Shake operates 2 company-owned locations in the U.S.
What is the total investment required to open a Harlem Shake franchise?
The total investment required to open a Harlem Shake franchise ranges from $412,000 to $849,000.
What are the ongoing fees for a Harlem Shake franchise?
Harlem Shake franchisees pay a royalty fee of 6% of gross sales. In addition to the royalty, owners contribute 2% of gross sales to the system marketing fund and are also required to spend 1% of gross sales on local advertising efforts. These ongoing fees support brand-wide marketing, promotional activity, and continued operational guidance.
Who owns Harlem Shake?
Harlem Shake franchise is owned by the brand’s original founders, Jelena Pasic and Sharon Haye, who developed the concept in New York City.
Disclaimer
Disclaimer: This content has been made for informational and educational purposes only. SharpSheets is an independent educational resource and is not affiliated with, endorsed by, or representing any franchisor mentioned on this website. Where noted, figures are taken from the franchisor’s Franchise Disclosure Document (FDD). In some cases, we may provide independent calculations or estimates based on publicly available information. We do not make any representation or warranties with respect to the accuracy, applicability, fitness, or completeness of the information presented in the article. You should not construe any such information or other material as legal, tax, investment, financial, or other professional advice. Nothing contained in this article constitutes a solicitation, recommendation, endorsement, advertisement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction.
All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial and/or legal advice, nor does any information in the article constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.
