HomeSmiles Franchise FDD, Profits, Costs & Fees (2025)
HomeSmiles is a franchise specializing in streamlined home maintenance services that cater to homeowners, property managers, and real estate professionals.
Established in 2018 in Redwood City, California, the brand offers an array of services such as gutter cleaning, pressure washing, window cleaning, dryer vent maintenance, and chimney cleaning. These services are available individually or as part of bundled packages designed for convenience.
HomeSmiles simplifies property upkeep by consolidating multiple maintenance tasks into a single, easy-to-manage solution.
This eliminates the need to juggle multiple service providers. In 2019, the franchise expanded its operations by launching franchise opportunities, aiming to bring its innovative model to communities nationwide.
A key feature that sets HomeSmiles apart is its all-in-one service model. Unlike traditional providers requiring separate appointments for different tasks, HomeSmiles combines essential property maintenance into one efficient and cost-effective solution.
HomeSmiles Financial Plan
Get a professional business plan and get funding for your franchise.
Initial Investment
How much does it cost to start a HomeSmiles franchise? It costs on average between $153,000 – $200,000 to start a HomeSmiles franchised center.
This includes costs for initial setup, equipment, supplies, and initial operational expenses. The exact investment varies based on factors such as the size and location of the territory, the services offered, and whether the franchisee decides to lease or purchase necessary equipment or facilities.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $59,500 – $59,500 |
| Initial Equipment and Supply Package | $45,000 – $58,000 |
| Computer, Software, and Point of Sales System | $1,500 – $3,000 |
| Grand Opening Marketing | $12,000 – $12,000 |
| Insurance Deposits – Three Months | $800 – $5,000 |
| Travel for Initial Training | $1,500 – $3,000 |
| Professional Fees | $1,500 – $3,000 |
| Service Vehicle | $0 – $10,000 |
| Licenses and Permits | $750 – $1,500 |
| Additional Funds/Working Capital – Six Months | $30,200 – $46,080 |
| Total Estimate | $152,750 – $200,080 |
Average Revenue (AUV)
How much revenue can you make with a HomeSmiles franchise? A HomeSmiles franchised facility makes on average $565,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
This compares to $397,000 yearly revenue for similar residential cleaning franchises.
HomeSmiles Financial Plan
Get a professional business plan and get funding for your franchise.
HomeSmiles Franchise Disclosure Document
Frequently Asked Questions
How many HomeSmiles locations are there?
As of the latest data, HomeSmiles operates 77 franchised locations across the United States, in addition to its company-owned headquarters in Redwood City, California. This expansion reflects the company’s commitment to providing comprehensive home maintenance services nationwide.
What is the total investment required to open a HomeSmiles franchise?
The total investment required to open a HomeSmiles franchise ranges from $153,000 to $200,000.
What are the ongoing fees for a HomeSmiles franchise?
HomeSmiles franchisees are required to pay a royalty fee of 6% of gross sales, contributing to continuous support and system enhancements. Additionally, franchisees pay a 1% marketing fee, which funds national and regional advertising initiatives to promote brand awareness and drive customer engagement.
What are the financial requirements to become a HomeSmiles franchisee?
To become a HomeSmiles franchisee, you are required to have a minimum net worth of $150,000 and at least $60,000 in liquid capital. These financial prerequisites are designed to confirm that franchisees possess the necessary resources to establish and sustain their HomeSmiles franchise effectively.
How much can a HomeSmiles franchise owner expect to earn?
The average gross sales for a HomeSmiles franchise are approximately $0.56 million per location. Assuming a 15% operating profit margin, $0.56 million yearly revenue can result in $84,000 EBITDA annually.
Who owns HomeSmiles?
HomeSmiles was founded by Jess Love, who serves as the company’s CEO. Under his leadership, HomeSmiles has expanded its franchise operations across the United States, offering comprehensive home maintenance services.
Disclaimer
Disclaimer: This content has been made for informational and educational purposes only. We do not make any representation or warranties with respect to the accuracy, applicability, fitness, or completeness of the information presented in the article. You should not construe any such information or other material as legal, tax, investment, financial, or other professional advice. Nothing contained in this article constitutes a solicitation, recommendation, endorsement, advertisement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction.
All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial and/or legal advice, nor does any information in the article constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.
