Joju Franchise FDD, Profits & Costs (2025)
JoJu is a modern fast-casual sandwich concept built around contemporary Vietnamese flavors. Launched in 2011 in New York City, the brand quickly earned attention for its fresh, updated approach to classic banh mi. Based in New York, JoJu positions itself as an elevated yet still approachable option within the fast-casual segment.
The company opened its doors to franchising in 2022, giving qualified operators the chance to develop new locations. Its menu includes signature banh mi varieties, rice and salad bowls, specialty fries, and Vietnamese iced coffee, all created to deliver speed, consistency, and strong flavor across every unit.
What sets JoJu apart is its focus on premium Vietnamese street-food presented in a polished fast-casual environment. The brand highlights high-quality ingredients, bold flavor profiles, and an upgraded guest experience, distinguishing it from traditional sandwich shops and typical Asian quick-service concepts.
Initial Investment
How much does it cost to start a Joju franchise? It costs on average between $216,000 – $399,000 to start a Joju franchised restaurant.
This covers expenses such as construction, equipment, opening inventory, and early operating costs. The total amount varies based on several factors, including the size and format of the restaurant, the market where it will be located, and whether the franchisee decides to lease or buy the space.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $50,000 – $50,000 |
| Traveling and Living Expenses While Training | $2,000 – $4,000 |
| Real Property Rent Deposits and Pre-Paid Expenses | $9,000 – $30,000 |
| Furniture, Fixtures, and Decor | $25,000 – $50,000 |
| Construction of Leasehold Improvements | $50,000 – $100,000 |
| Interior Design | $4,000 – $15,000 |
| Equipment, TV, Cameras, and Supplies | $25,000 – $50,000 |
| Initial Inventory | $5,000 – $15,000 |
| Signage | $3,000 – $10,000 |
| Grand Opening Advertising | $5,000 – $10,000 |
| Business Licenses and Permits | $2,000 – $5,000 |
| Insurance (3 Months) | $3,000 – $5,000 |
| Professional Fees | $2,500 – $5,000 |
| Additional Funds (3 Months) | $30,000 – $50,000 |
| Total | $215,500 – $399,000 |
Franchise Disclosure Document
Frequently Asked Questions
How many Joju locations are there?
JoJu currently operates four locations in the U.S.
What is the total investment required to open a Joju franchise?
The total investment required to open a Joju franchise ranges from $216,000 to $399,000.
What are the ongoing fees for a Joju franchise?
The ongoing fees for a JoJu franchise include a royalty fee of 5.5 % of gross sales and a marketing/advertising (brand-fund) fee of about 2% of gross sales
Who owns Joju?
JoJu franchise is owned by a founding family. The brand was started by Scott Wong together with his wife Joanna Wong, her sister Julie Wong, and Julie’s husband Chris Wong.
Disclaimer
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