Let Mommy Sleep Franchise FDD, Profits & Costs (2025)
Let Mommy Sleep is a newborn and postpartum care franchise that first launched in 2010 in the Washington, DC region. The concept was developed by Denise Iacona Stern, whose own difficult recovery period and experience raising newborn twins inspired her to create a service focused on helping families during the earliest days of parenthood.
The company is based in Fairfax Station, Virginia, and operates through Let Mommy Sleep Franchising LLC. It opened the door to franchising in 2016, giving aspiring business owners the opportunity to replicate its established overnight newborn-care system in communities throughout the United States.
The brand centers on overnight in-home newborn care, typically delivered by trained or licensed newborn-care professionals who assist families from evening hours until the early morning.
In addition to nighttime support, the franchise also offers postpartum wellness checks, classes on baby care fundamentals, infant sleep guidance, and other resources designed to support parents during the transition into life with a new baby.
What sets Let Mommy Sleep apart is its exclusive focus on newborns and the postpartum phase. Its caregivers rely on evidence-based practices and follow a consistent, standardized care model.
Initial Investment
How much does it cost to start a Let Mommy Sleep franchise? It costs on average between $39,000 – $58,000 to start a Let Mommy Sleep franchised center.
This covers expenses related to training, caregiver certification requirements, supplies, technology, and early operational needs. The total investment varies based on factors such as the size of the territory, local market conditions, staffing needs, and whether the franchisee operates from a home-based setup or chooses to secure a small administrative office.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $29,000 |
| Travel and Other Expenses While Training | $1,000 – $3,000 |
| Business Licenses and Professional Fees | $500 – $3,000 |
| General Liability & Worker’s Comp Insurance | $2,500 – $5,000 per year |
| Office Equipment and Computer/Communications Equipment | $500 – $2,000 |
| Local Advertising | $100 – $1,200 |
| Background Check | $29.99 per employee; $79 per manager |
| Additional Funds (3 Months) | $5,000 – $15,000 |
| Totals | $38,629 – $58,279 |
Franchise Disclosure Document
Frequently Asked Questions
How many Let Mommy Sleep locations are there?
Based on the most recently available public information, Let Mommy Sleep operates 12 locations nationwide.
What is the total investment required to open a Let Mommy Sleep franchise?
The total investment required to open a Let Mommy Sleep franchise ranges from $39,000 to $58,000.
What are the ongoing fees for a Let Mommy Sleep franchise?
A Let Mommy Sleep franchise typically pays a royalty fee of 4% of gross sales. Franchisees also contribute a fixed monthly amount of USD 600, which covers advertising, marketing support, and technology services such as website and system maintenance. These ongoing fees support brand promotion and the operational infrastructure provided by the franchisor.
Who owns Let Mommy Sleep?
Let Mommy Sleep is owned by Let Mommy Sleep Franchising LLC, under the leadership of Denise Iacona Stern.
Disclaimer
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