Manhattan Pizza Franchise FDD, Profits & Costs (2025)
Manhattan Pizza is a fast-casual pizza franchise recognized for bringing the authentic taste of New York-style pizza to neighborhoods throughout the United States. Established in 1997 with its first restaurant in Ashburn, Virginia, the brand continues to operate from its headquarters in the same city.
The menu features a wide variety of options, including thin-crust New York pizzas, signature specialty pies, crisp salads, hearty hot sandwiches, and flavorful wings. Guests can enjoy their meals in a casual dine-in setting or choose convenient take-out and delivery options.
Franchising efforts began in 2013, marking the start of the brand’s national expansion built on a tested business model that prioritizes operational consistency, quality ingredients, and excellent customer service.
Manhattan Pizza distinguishes itself through its authentic New York roots blended with a modern, community-driven approach. Its restaurants highlight local touches in décor, friendly hospitality, and flexible service formats such as dine-in, curbside pickup, and delivery — catering to the diverse preferences of today’s guests.
Initial Investment
How much does it cost to start a Manhattan Pizza franchise? It costs on average between $401,000 – $758,000 to start a Manhattan Pizza franchised restaurant.
This includes expenses related to construction, equipment, inventory, and initial operating costs. The total investment for a Manhattan Pizza franchise can vary based on several factors, such as the size and layout of the restaurant, its location, and whether the franchisee decides to lease or purchase the property.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $34,000 |
| Construction and Leasehold Improvements | $180,000 to $380,000 |
| Real Estate Deposit and Rent (first three months) | $5,000 to $15,000 |
| Furnishings | $20,000 to $40,000 |
| Fixtures | $18,000 to $30,000 |
| Signage | $10,000 to $20,000 |
| Equipment | $80,000 to $150,000 |
| Inventory | $10,000 |
| Utility Deposits and Fees | $1,500 to $2,000 |
| Business Licenses | $1,000 to $3,000 |
| Grand Opening Event and Marketing | $15,000 to $25,000 |
| Additional Funds (first three months) | $15,000 to $25,000 |
| Insurance | $3,800 to $5,500 |
| Architect Fees | $7,500 to $15,000 |
| Legal & Accounting | $0 to $3,500 |
| Total Estimated Initial Investment | $400,800 to $758,000 |
Average Revenue (AUV)
How much revenue can you make with a Manhattan Pizza franchise? A Manhattan Pizza franchised restaurant makes on average $1,694,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
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Frequently Asked Questions
How many Manhattan Pizza locations are there?
As of the most recent data, Manhattan Pizza operates approximately 15 franchised locations and 1 company-owned restaurant across the United States.
What is the total investment required to open a Manhattan Pizza franchise?
The total investment required to open a Manhattan Pizza franchise ranges from $401,000 to $758,000.
What are the ongoing fees for a Manhattan Pizza franchise?
Manhattan Pizza franchisees pay a royalty fee of 5.5% of net sales and a marketing and advertising fee of 1% of net sales.
Who owns Manhattan Pizza?
The Manhattan Pizza franchise is owned by founder Riyaz A. Lakhani, who established the brand in 1997 and continues to oversee its growth and franchising operations from Ashburn, Virginia.
Disclaimer
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