MidnighTreats Franchise FDD, Profits & Costs (2025)
MidnighTreats is a rising dessert franchise that began in 2018 when founder Johnny Nguyen started baking in his mother’s kitchen in Vienna, Virginia. What started as a small home-based idea quickly developed into a retail concept, eventually establishing its headquarters in Reston, Virginia.
The brand entered the franchise market in 2024 as demand for its products grew. The company focuses on a menu that is entirely plant-based, built around its well-known “thicc” cookies, oat-milk gelato, and a variety of vegan sweets.
Its stores are designed with a compact layout and lean staffing model, allowing franchisees to operate with lower overhead and efficient labor needs. The concept is intentionally structured for scalability and strong financial performance.
MidnighTreats sets itself apart by offering indulgent desserts that appeal to both vegan customers and those who simply enjoy rich, flavorful treats. The brand emphasizes sustainability by using ethical ingredients and compostable packaging.
Initial Investment
How much does it cost to start a MidnighTreats franchise? It costs on average between $133,000 – $296,000 to start a MidnighTreats franchised shop.
This covers the expenses required to build out a MidnighTreats shop, purchase equipment, secure opening inventory, and fund early operating needs. The total investment can vary based on factors such as the format of the dessert shop, the market where it will open, and whether the franchisee leases or acquires the space.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $30,000 |
| Construction and Leasehold Improvements | $40,000 – $130,000 |
| Lease Deposits – Three Months | $10,500 – $20,000 |
| Furniture, Fixtures and Equipment | $20,000 – $30,000 |
| Signage | $5,000 – $12,000 |
| Computer, Software and Point of Sales System | $800 – $2,000 |
| Grand Opening Marketing | $4,000 – $8,000 |
| Initial Inventory | $4,000 – $8,000 |
| Utility Deposits | $500 – $1,500 |
| Insurance Deposits – Three Months | $500 – $1,500 |
| Travel for Initial Training | $2,000 – $4,000 |
| Professional Fees | $5,000 – $17,000 |
| Licenses and Permits | $600 – $2,000 |
| Additional Funds – Three Months | $10,000 – $30,000 |
| Total Estimate | $132,900 – $296,000 |
Franchise Disclosure Document
Frequently Asked Questions
How many MidnighTreats locations are there?
As of the latest data, MidnighTreats has 3 units in total.
What is the total investment required to open a MidnighTreats franchise?
The total investment required to open a MidnighTreats franchise ranges from $133,000 to $296,000.
What are the ongoing fees for a MidnighTreats franchise?
A MidnighTreats franchise requires ongoing payments that include a royalty fee of 5% of gross sales, which supports the brand’s operations, training resources, and system development. Franchisees also contribute 2% of gross sales to the marketing fund, which is used to promote the brand through national and regional advertising efforts.
Who owns MidnighTreats?
MidnighTreats is owned by Johnny Nguyen, who serves as its owner and chief executive
Disclaimer
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