Product category

Pandora Franchise Costs $1.33M – $2.12M (+ 2024 Profits)

Pandora is a jewelry franchise founded in 1982 by Per Enevoldsen and his wife Winnie in Copenhagen, Denmark. Originally a small shop, it has become the world’s largest jewelry brand, famous for customizable charm bracelets and a variety of other jewelry pieces.

The franchise is headquartered in Copenhagen and has a significant global presence, employing over 26,000 people in more than 100 countries. Pandora started franchising in 2009 in Australia and now has about 2,400 concept stores worldwide.

The franchise is committed to sustainability, using recycled materials and lab-grown diamonds since 2021 to reduce environmental impact and meet consumer demand for ethical jewelry.

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Initial investment

Type of ExpenditureAmount
Leasehold Improvements$340,000 to $717,000
Design Fees$13,000 to $36,000
Fixtures$72,000 to $144,000
Lighting and Flooring$33,000 to $51,000
Display Accessories$18,000 to $20,000
Fixture Installation and Shipping Costs$12,000 to $25,000
Custom Signage$22,000 to $33,000
Training Attendance Costs and Expenses$5,000 to $15,000
Initial Inventory$350,000 to $500,000
Computer System, Network Infrastructure and POS$36,000 to $40,000
Pre/Grand Opening Marketing$10,000 to $25,000
Professional Fees$5,000 to $10,000
Lease Payments – 3 Months$15,000 to $75,000
Insurance Premiums$5,000-$10,000
Additional Funds – 3 Months$25,000 to $50,000
Total$1,330,000 to $2,116,000

Note: The table above provides a snapshot of the main costs associated with starting the most common franchise format (as disclosed in the Item 7 of the Franchise Disclosure Document). For a complete overview of all the expenses involved with the various formats offered by the franchisor, please consult the Franchise Disclosure Document.

Franchise fees & Royalties

Initial Franchise Fee

There is currently no initial franchise fee required. However, you must purchase your entire jewelry inventory from Pandora, which costs between $350,000 and $500,000, depending on assortment and sales volume expectations.

Royalty Fee

Pandora doesn’t require a royalty fee from its franchisees.

Local Advertising Expenditures

You are required to spend 4% of annual Gross Sales on local advertising, though Pandora may increase this fee to a maximum of 6% with 90 days’ prior notice.

Marketing Fund Fee

You must contribute 3% of your monthly Gross Sales to Pandora’s Marketing Fund.

Transfer Fee

A fee of $5,000 is due at the time of transferring the franchise to another party.

Successor Fee

Upon expiration of the initial franchise term, if you are granted a successor franchise, you must pay a successor fee, which will not exceed $5,000.

Refresh/Remodeling Costs

Depending on the standard to which your store is being updated (Evolution Standard or Evoke 2.0 Standard), you may incur significant costs ranging from $30,000 to $700,000 every five years to refresh or remodel your store to meet current brand standards.

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How to apply

1. Research and Evaluate the Opportunity

  • Investigate the Pandora franchise model to understand its business structure, brand reputation, and market presence.
  • Analyze the jewelry industry and current market trends to assess the potential success of a Pandora franchise in your desired location.

2. Review the Franchise Disclosure Document (FDD)

  • Obtain the Franchise Disclosure Document from Pandora, which provides essential details about the franchise system.
  • Thoroughly review the FDD to understand your obligations as a franchisee, including costs, fees, and legal requirements.

3. Secure Financing

  • Determine the total investment required for opening a Pandora franchise, including initial franchise fees, inventory, leasing costs, and operational expenses.
  • Explore financing options such as loans, investors, or personal savings to secure the necessary funds.

4. Choose a Suitable Location

  • Select a location that aligns with Pandora’s brand visibility and accessibility criteria, such as high foot traffic areas or popular shopping malls.
  • Evaluate the demographics and purchasing power of the area to ensure a match with Pandora’s target customer base.

5. Complete Training Programs

  • Participate in Pandora’s training programs, which may include product knowledge, sales techniques, store management, and customer service.
  • Training often involves both classroom instruction and hands-on experience in existing stores.

6. Store Setup and Inventory Management

  • To set up the store’s layout, design, and inventory, work with Pandora’s approved suppliers and follow brand guidelines.
  • Ensure the store meets Pandora’s aesthetic standards and is stocked with a diverse range of products to attract customers with various preferences.

7. Marketing and Promotional Strategies

  • Develop a marketing plan using Pandora’s established promotional tools and campaigns to generate buzz and attract customers.
  • Implement local marketing strategies to introduce the store to the community and build a loyal customer base.


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