Pizza Factory Franchise FDD, Profits & Costs (2025)
Pizza Factory is a renowned pizza restaurant chain that originated in 1979 when Danny and Carol Wheeler opened Danny’s Red Devil Pizza in Oakhurst, California, near Yosemite National Park. In 1981, Ron and Joyce Willey, frequent patrons of the original restaurant, established a second location named Pizza Factory in Mariposa, California.
Recognizing the potential for growth, the two couples began franchising the brand in 1986, focusing on serving smaller communities across the western United States. The company’s headquarters remain in Oakhurst, California, reflecting its commitment to its roots.
Pizza Factory offers a diverse menu that includes hand-tossed pizzas made from fresh, daily-prepared dough, calzones, sandwiches, soups, and appetizers like chicken wings and “Breadstix.” This variety caters to a wide range of customer preferences, setting it apart from competitors who may offer more limited selections.
What sets Pizza Factory apart from competitors is its commitment to integrating into the fabric of local communities. The brand encourages franchisees to participate in community events, support local sports teams, and personalize their restaurants with local memorabilia and photos.
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Initial Investment
How much does it cost to start a Pizza Factory franchise? It costs on average between $274,000 – $630,000 to start a Pizza Factory franchised restaurant.
This includes expenses for building out the restaurant, purchasing equipment, stocking inventory, and covering initial operating costs. The total investment varies based on factors such as the restaurant format, location, and whether the franchisee opts to lease or buy the property.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $20,000 – $25,000 |
| Wages, Travel, and Living Expenses During Training | $4,000 – $8,000 |
| Real Estate and Improvements | $91,000 – $300,000 |
| Signage | $10,000 – $20,000 |
| Equipment and Fixtures | $97,000 – $175,000 |
| Deposits, License Fees & Other Prepaid Expenses | $10,000 – $25,000 |
| Opening Inventory / Incidentals | $10,000 – $15,000 |
| Advertising – First 3 months | $2,000 – $2,000 |
| Additional Funds – 3 months | $35,000 – $60,000 |
| Total | $279,000 – $630,000 |
Average Revenue (AUV)
How much revenue can you make with a Pizza Factory franchise? A Pizza Factory franchised restaurant makes on average $816,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
This compares to $983,000 yearly revenue for similar pizza franchises. Below are a few Pizza Factory competitors as a comparison:
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Pizza Factory Franchise Disclosure Document
Frequently Asked Questions
How many Pizza Factory locations are there?
As of the latest data, Pizza Factory operates 110 locations across the United States. The company primarily utilizes a franchising model, with 84 franchisees managing these establishments.
What is the total investment required to open a Pizza Factory franchise?
The total investment required to open a Pizza Factory franchise ranges from $279,000 to $630,000.
What are the ongoing fees for a Pizza Factory franchise?
Pizza Factory franchisees pay a royalty fee of 5% of net sales, which covers brand support and operations. They also contribute a 3% marketing fee, which goes toward national and local advertising efforts.
What are the financial requirements to become a Pizza Factory franchisee?
To become a Pizza Factory franchisee, applicants are required to have a minimum net worth of $250,000 and at least $90,000 in liquid assets.
How much can a Pizza Factory franchise owner expect to earn?
The average gross sales for a Pizza Factory franchise are approximately $0.82 million per location. Assuming a 15% operating profit margin, $0.82 million yearly revenue can result in $123,000 EBITDA annually.
Who owns Pizza Factory?
Pizza Factory is owned by Mary Jane Riva, a longtime franchisee who purchased the company in 2012 and currently serves as its president and chief executive officer.
Disclaimer
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