Puffles Franchise FDD, Profits & Costs (2025)
Puffles is a contemporary fast-casual dessert brand that first opened its doors in South Florida in 2017. The company launched its initial shop on Hollywood Beach, operating under Puffles 88 Inc., and continues to base its corporate headquarters in Hollywood, FL.
In 2023, the brand moved into franchising, allowing entrepreneurs across the United States to join its growing network. The concept centers on a mix of Hong Kong–style street treats and premium, fully customizable desserts.
Its signature item is the egg waffle — often referred to as a bubble waffle — shaped into a cone and paired with ice cream, sauces, and a wide range of toppings. The menu also features freshly prepared bubble tea, crafted with in-house–cooked tapioca pearls and quality ingredients to deliver an authentic flavor profile.
Puffles sets itself apart through its combination of eye-catching waffle creations and handcrafted bubble tea beverages. With every item made to order, the brand offers a personalized and freshly prepared experience that helps it stand out in a crowded dessert and drink market.
Initial Investment
How much does it cost to start a Puffles franchise? It costs on average between $112,000 – $296,000 to start a Puffles franchised location.
This covers the expenses required to open a Puffles location, such as build-out costs, equipment, initial inventory, and early operating needs. The total investment varies based on factors like the store format, the market where the shop is opened, and whether the franchisee opts to lease the space or secure a property through purchase. Puffles offers 2 types of franchises:
| Type of Expenditure | Amount |
|---|---|
| Puffles Brick and Mortar | $139,000 to $296,000 |
| Puffles Food Hall | $111,500 to $206,000 |
We are summarizing below the main costs associated with opening a Puffles Brick and Mortar. For more information on costs required to start a Puffles franchise, refer to the Franchise Disclosure Document (Item 7).
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $39,000 to $39,000 |
| Traveling and Living Expenses while Training | $2,000 to $5,500 |
| Custom Paper and Plastic Packaging | $2,000 to $4,000 |
| Real Property Rent and Security Deposits | $4,000 to $14,000 |
| Construction of Leasehold Improvements | $20,000 to $100,000 |
| Furniture, Fixtures, and Décor | $4,000 to $15,000 |
| Initial Inventory | $6,000 to $10,000 |
| Signage | $5,000 to $8,000 |
| Grand Opening Advertising | $3,000 to $7,000 |
| Licenses, Permits, and Certifications | $1,000 to $2,000 |
| Insurance (3 Months) | $500 to $3,000 |
| Equipment, TV, Cameras, and other Supplies | $30,000 to $45,000 |
| Professional Fees | $2,500 to $3,500 |
| Additional Funds (3 months) | $20,000 to $40,000 |
| Total | $139,000 to $296,000 |
Franchise Disclosure Document
Frequently Asked Questions
How many Puffles locations are there?
As of the latest available information, Puffles operates three locations.
What is the total investment required to open a Puffles franchise?
The total investment required to open a Puffles franchise ranges from $112,000 to $296,000.
What are the ongoing fees for a Puffles franchise?
A Puffles franchisees pay a royalty fee of 6%, which covers continued system support, brand development, and operational resources provided by the franchisor. In addition, owners contribute 1% of gross sales to the marketing fund, which finances advertising efforts and promotional initiatives aimed at building brand awareness and driving customer traffic across all locations.
Who owns Puffles?
Puffles is owned by Puffles 88 Inc., the corporate entity behind the brand.
Disclaimer
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