RaceTrac Franchise FDD, Profits & Costs (2025)

RaceTrac is a family-owned chain of gas stations and convenience stores. It was founded in 1934 by Carl Bolch Sr. in St. Louis, Missouri, originally known as Carl Bolch Trackside Stations.

In 1976, RaceTrac moved its headquarters to Atlanta, Georgia, and rebranded its stores under the RaceTrac name. Today, RaceTrac continues to serve customers with a wide range of food, beverages, and fuel options.

RaceTrac began franchising in 2019, with its first franchise location opening in DeLand, Florida.

Franchise opportunities are available in select regions, especially Central Florida.

RaceTrac stands out by offering high-quality food items such as sandwiches, pizza, frozen yogurt, and an expanded coffee bar in modern, large-format stores. The brand also entered the electric vehicle (EV) charging market in 2023.

With over 550 locations across the southeastern U.S., RaceTrac is expanding through franchising, providing customers with convenience and quality across all its stores.

Initial Investment

How much does it cost to start a RaceTrac franchise? It costs on average between $1,000,000 and $1,400,000 to start a RaceTrac franchised store.

This investment includes an initial franchise fee of $25,000, along with costs related to real estate, equipment, signage, and more.

Average Revenue (AUV)

How much revenue can you make with a RaceTrac franchise? A RaceTrac franchised store makes on average $1.5 million and $5 million in revenue (AUV) per year.

This depends on location, traffic, and operational factors. Fuel sales contribute a large portion, but inside-store sales, including food and beverages, play a significant role in profitability.

For similar gas stations and convenience store franchises, however, the initial investment is on average $6,931,000. That’s quite high but it makes sense considering the significant investment upfront to build up the gas station infrastructure.

In comparison, for example, Circle K (a convenience store franchise brand) requires an investment upfront of $279,000 up to $5,367,000 for their largest store format.

TA Petrol, in comparison, requires an investment upfront of $11 to $51 million. Holiday, instead, only requires an investment of about $3.3 million to $7.7 million.

For more information on what this includes and why these brands require such different investment amounts, refer to the respective Franchise Disclosure Document.

QuikTrip Franchise competitors

Frequently Asked Questions

How many RaceTrac locations are there?

As of the latest available data, RaceTrac operates over 550 locations across the southeastern United States. The majority of these are company-owned, as the brand has only recently started franchising.

What is the total investment required to open a RaceTracfranchise?

The total investment required to open a RaceTrac franchise ranges from $1,000,000 to $1,400,000.

What are the ongoing fees for a RaceTrac franchise?

For a RaceTrac franchise, franchisees are required to pay ongoing fees that include a royalty fee of 3.5% on monthly gross inside sales. Additionally, there is a marketing fee of 1.5% of gross sales. These fees are standard across RaceTrac franchises, covering support and advertising initiatives designed to promote the brand.

What are the financial requirements to become a RaceTrac franchisee?

To become a RaceTrac franchisee, the financial requirements include a minimum net worth of $700,000 and liquid capital of at least $350,000. These financial thresholds ensure that potential franchisees have the necessary resources to cover initial investment costs and ongoing operational expenses.

How much can a RaceTrac franchise owner expect to earn?

The average gross sales for a RaceTrac franchise are approximately $5.0 million per location. Assuming a 15% operating profit margin, $5.0 million yearly revenue can result in $750,000 EBITDA annually.

Who owns RaceTrac?

RaceTrac is a privately held, family-owned business. It was founded by Carl Bolch Sr. in 1934, and the company has remained within the Bolch family ever since. Currently, the company is led by Carl Bolch Jr.’s daughter, Natalie Morhous, who serves as President.

Disclaimer

Disclaimer: This content has been made for informational and educational purposes only. We do not make any representation or warranties with respect to the accuracy, applicability, fitness, or completeness of the information presented in the article. You should not construe any such information or other material as legal, tax, investment, financial, or other professional advice. Nothing contained in this article constitutes a solicitation, recommendation, endorsement, advertisement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction.

All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial and/or legal advice, nor does any information in the article constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.

0