RockBox Franchise FDD, Profits, Costs & Fees (2024)
RockBox Fitness, established by Roger Martin, who transitioned from the pharmaceutical industry to the fitness sector, offers a dynamic approach to the boutique gym experience.
The franchise was launched in May 2018 and has rapidly expanded across 22 states, providing a boxing-based fitness regime that combines kickboxing and functional strength training.
Headquartered in Huntersville, North Carolina, RockBox Fitness distinguishes itself in the fitness franchise market with its engaging workout atmosphere that resembles a blend of a fight club and a nightclub.
This unique environment is designed not just to attract fitness enthusiasts but to create a community where every member is motivated and supported to reach their fitness goals.
Initial Investment
How much does it cost to start a RockBox franchise? It costs on average between $375,000 – $491,000 to start a RockBox franchised gym.
This includes costs for construction, equipment, inventory, and initial operating expenses. The exact amount depends on various factors, including the location, and whether the franchisee chooses to lease or purchase the property.
Type of Expenditure | Amount |
---|---|
Initial Franchise Fee | $59,900 |
Rent and Security Deposit | $5,250 – $13,000 |
Utilities | $500 – $1,000 |
Leasehold Improvements | $103,900 – $141,000 |
Initial Advertising Spend | $20,000 – $32,000 |
Inventory, Furniture, Fixtures, and Equipment (Genesis Package) | $116,274 – $128,675 |
Construction and Upfit Project Management Fee | $19,000 |
Computer Systems | $3,000 – $5,000 |
Insurance | $300 – $3,000 |
Signage | $10,000 – $14,000 |
Office Expenses | $500 – $1,500 |
Licenses and Permits | $500 – $1,200 |
Dues and Subscriptions | $1,000 – $2,000 |
Business Planning & Miscellaneous Expenses | $1,000 – $3,000 |
Professional Fees (lawyer, accountant, etc.) | $1,500 – $3,000 |
Travel, lodging, and meals for initial training | $1,000 – $4,000 |
Shipping | $6,000 – $10,000 |
Total | $375,000 – $491,000 |
Average Revenue (AUV)
How much revenue can you make with a RockBox franchise? A RockBox franchised studio makes on average $395,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
This compares to $325,000 yearly revenue for similar kickboxing franchises.
Below are a few competitors as a comparison:
RockBox Fitness Franchise Disclosure Document
Frequently Asked Questions
How many RockBox locations are there?
As of the latest data, RockBox Fitness operates over 50 locations across the United States. The majority of these studios are franchise-owned, reflecting the company’s focus on expanding through franchising. The exact number of company-owned versus franchise-owned locations is not publicly disclosed.
What is the total investment required to open a RockBox franchise?
The total investment required to open a RockBox franchise ranges from $375,000 to $491,000.
What are the ongoing fees for a RockBox franchise?
RockBox Fitness franchisees pay a 7% royalty fee or a minimum of $1,500 monthly, whichever is higher. They also contribute 1% of monthly gross sales or a minimum of $300 to the brand fund. Additionally, franchisees allocate $1,500 monthly for local advertising. These fees support brand development and marketing.
What are the financial requirements to become a RockBox franchisee?
To qualify as a RockBox Fitness franchisee, you are required to have a minimum net worth of $500,000 and at least $100,000 in liquid capital. These financial thresholds ensure that franchisees possess the necessary resources to support the initial investment and ongoing operational expenses associated with establishing and maintaining a RockBox Fitness studio.
How much can a RockBox franchise owner expect to earn?
The average gross sales for a RockBox franchise are approximately $0.4 million per location. Assuming a 15% operating profit margin, $0.4 million yearly revenue can result in $60,000 EBITDA annually.
Who owns RockBox?
RockBox Fitness is a privately held company co-founded by Steve Halloran and Roger Martin. Steve Halloran, a professional fighter, opened the first fitness studio in 2013. In 2016, Roger Martin joined the venture, bringing his executive experience from the pharmaceutical industry.
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