RockBox Franchise FDD, Profits, Costs & Fees (2024)

RockBox Fitness, established by Roger Martin, who transitioned from the pharmaceutical industry to the fitness sector, offers a dynamic approach to the boutique gym experience.

The franchise was launched in May 2018 and has rapidly expanded across 22 states, providing a boxing-based fitness regime that combines kickboxing and functional strength training.

Headquartered in Huntersville, North Carolina, RockBox Fitness distinguishes itself in the fitness franchise market with its engaging workout atmosphere that resembles a blend of a fight club and a nightclub.

This unique environment is designed not just to attract fitness enthusiasts but to create a community where every member is motivated and supported to reach their fitness goals.

Initial Investment

How much does it cost to start a RockBox franchise? It costs on average between $375,000 – $491,000 to start a RockBox franchised gym.

This includes costs for construction, equipment, inventory, and initial operating expenses. The exact amount depends on various factors, including the location, and whether the franchisee chooses to lease or purchase the property.

Type of ExpenditureAmount
Initial Franchise Fee$59,900
Rent and Security Deposit$5,250 – $13,000
Utilities$500 – $1,000
Leasehold Improvements$103,900 – $141,000
Initial Advertising Spend$20,000 – $32,000
Inventory, Furniture, Fixtures, and Equipment (Genesis Package)$116,274 – $128,675
Construction and Upfit Project Management Fee$19,000
Computer Systems$3,000 – $5,000
Insurance$300 – $3,000
Signage$10,000 – $14,000
Office Expenses$500 – $1,500
Licenses and Permits$500 – $1,200
Dues and Subscriptions$1,000 – $2,000
Business Planning & Miscellaneous Expenses$1,000 – $3,000
Professional Fees (lawyer, accountant, etc.)$1,500 – $3,000
Travel, lodging, and meals for initial training$1,000 – $4,000
Shipping$6,000 – $10,000
Total$375,000 – $491,000

Average Revenue (AUV)

How much revenue can you make with a RockBox franchise? A RockBox franchised studio makes on average $395,000 in revenue (AUV) per year.

Here is the extract from the Franchise Disclosure Document:

RockBox fdd item 19 extract

This compares to $325,000 yearly revenue for similar kickboxing franchises.

Below are a few competitors as a comparison:

RockBox Fitness Franchise Disclosure Document

Frequently Asked Questions

How many RockBox locations are there?

As of the latest data, RockBox Fitness operates over 50 locations across the United States. The majority of these studios are franchise-owned, reflecting the company’s focus on expanding through franchising. The exact number of company-owned versus franchise-owned locations is not publicly disclosed.

What is the total investment required to open a RockBox franchise?

The total investment required to open a RockBox franchise ranges from $375,000 to $491,000.

What are the ongoing fees for a RockBox franchise?

RockBox Fitness franchisees pay a 7% royalty fee or a minimum of $1,500 monthly, whichever is higher. They also contribute 1% of monthly gross sales or a minimum of $300 to the brand fund. Additionally, franchisees allocate $1,500 monthly for local advertising. These fees support brand development and marketing.

What are the financial requirements to become a RockBox franchisee?

To qualify as a RockBox Fitness franchisee, you are required to have a minimum net worth of $500,000 and at least $100,000 in liquid capital. These financial thresholds ensure that franchisees possess the necessary resources to support the initial investment and ongoing operational expenses associated with establishing and maintaining a RockBox Fitness studio.

How much can a RockBox franchise owner expect to earn?

The average gross sales for a RockBox franchise are approximately $0.4 million per location. Assuming a 15% operating profit margin, $0.4 million yearly revenue can result in $60,000 EBITDA annually.

Who owns RockBox?

RockBox Fitness is a privately held company co-founded by Steve Halloran and Roger Martin. Steve Halloran, a professional fighter, opened the first fitness studio in 2013. In 2016, Roger Martin joined the venture, bringing his executive experience from the pharmaceutical industry.

Disclaimer

Disclaimer: This content has been made for informational and educational purposes only. We do not make any representation or warranties with respect to the accuracy, applicability, fitness, or completeness of the information presented in the article. You should not construe any such information or other material as legal, tax, investment, financial, or other professional advice. Nothing contained in this article constitutes a solicitation, recommendation, endorsement, advertisement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction.

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