Schmackary’s Franchise FDD, Profits & Costs (2025)
Schmackary’s is a specialty cookie brand launched in 2012 in New York City by founder Zachary Schmahl. What began as a cozy bakery in the heart of the theatre district quickly built a loyal following thanks to its inventive, scratch-made cookie creations.
The company still operates from its New York City headquarters, where the original location remains a popular stop for neighborhood residents and Broadway cast members. After developing a strong national reputation and more than a decade of brand momentum, Schmackary’s introduced its franchise program in 2022.
Its decision to expand through franchising came as a response to rising customer demand, strong nationwide e-commerce sales, and a streamlined retail format that works in compact spaces. The franchise model is designed around steady foot traffic, simplified operations, and a customer base that consistently returns for the brand’s signature products.
Schmackary’s features a menu built around small-batch cookies, cookie cakes, brownies, bars, and a rotating lineup of seasonal flavors. The bakery is recognized for its imaginative recipe combinations, merging familiar classics with playful, unexpected profiles.
Initial Investment
How much does it cost to start a Schmackary’s franchise? It costs on average between $267,000 – $657,000 to start a Schmackary’s franchised restaurant.
This covers the expenses for build-out, bakery equipment, opening inventory, and early operating costs. The total investment varies based on factors such as the shop’s location, the size and layout of the space, and whether the franchisee decides to lease or buy the property.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $30,000 |
| Delayed Opening Fee | $0 – $9,000 |
| Your Training Expenses | $2,500 – $7,500 |
| Management/Leadership Training | $1,000 – $3,000 |
| Premises Deposits | $5,300 – $30,000 |
| Rent – 3 months | $15,600 – $90,000 |
| Design and Architect Fees | $3,000 – $8,000 |
| On-Site Location Evaluation | $0 – $500 |
| Leasehold Improvements, Construction and/or Remodeling | $75,000 – $245,000 |
| Equipment, Furniture & Fixtures | $75,000 – $105,000 |
| Interior and Exterior Signage | $5,000 – $15,000 |
| Business Licenses and Permits | $250 – $1,500 |
| Computer Systems | $2,500 – $8,000 |
| Computer Systems – Installation and Training | $500 – $2,000 |
| Initial Inventory to Begin Operating | $5,000 – $15,000 |
| Professional Fees | $5,000 – $7,000 |
| Grand Opening Advertising | $15,000 |
| Insurance | $1,000 – $5,000 |
| Ancillary Real Estate Costs | $5,000 – $25,000 |
| Additional Funds – 3 months | $20,000 – $35,000 |
| Total | $266,650 to $656,500 |
Franchise Disclosure Document
Frequently Asked Questions
How many Schmackary’s locations are there?
Schmackary’s currently operates one company-owned location, which is its flagship shop in New York City.
What is the total investment required to open a Schmackary’s franchise?
The total investment required to open a Schmackary’s franchise ranges from $267,000 to $657,000.
What are the ongoing fees for a Schmackary’s franchise?
Schmackary’s requires franchisees to pay a royalty fee of 6% of gross sales. Franchisees must also contribute 2% of gross sales toward the system’s marketing and advertising fund. These ongoing fees support brand operations, national marketing efforts, and continued franchisor support.
Who owns Schmackary’s?
Schmackary’s franchise is owned by its founder, Zachary Schmahl, who launched the brand in 2012 and continues to lead its growth and franchising efforts.
Disclaimer
Disclaimer: This content has been made for informational and educational purposes only. SharpSheets is an independent educational resource and is not affiliated with, endorsed by, or representing any franchisor mentioned on this website. Where noted, figures are taken from the franchisor’s Franchise Disclosure Document (FDD). In some cases, we may provide independent calculations or estimates based on publicly available information. We do not make any representation or warranties with respect to the accuracy, applicability, fitness, or completeness of the information presented in the article. You should not construe any such information or other material as legal, tax, investment, financial, or other professional advice. Nothing contained in this article constitutes a solicitation, recommendation, endorsement, advertisement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction.
All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial and/or legal advice, nor does any information in the article constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.
