Product category




SealMaster Franchise Costs $64K – $925K (2024 Fees & Profits)

SealMaster is a leading manufacturer of pavement sealers with various manufacturing and distribution facilities worldwide. Founded in 1969, the company began franchising in 1993, offering entrepreneurs the chance to partake in the growing pavement maintenance industry.

Headquartered in Sandusky, Ohio, SealMaster is known for its broad selection of products including pavement sealers, crack fillers, and traffic paints, essential for maintaining and beautifying asphalt surfaces. The company also offers large territories for its franchisees, which supports significant growth opportunities.

In addition, SealMaster provides thorough training, continuous technical support, and robust marketing strategies for its franchisees to help them manage and grow their businesses, even without previous industry experience.

Find the most profitable franchises

Access the (only) database of franchise profit stats. For franchisees, franchise brokers and investors.

✅ Download Franchise Disclosure Documents

✅ Compare turnover, investment, profits and more

Need more information about this franchise?

Get a free consultation with a franchise expert + instant access to our free 4-step course on everything there is to know before buying a franchise.

Initial investment

Type of ExpenditureAmount
Initial Franchise Fee$35,000
Lease/Security Deposit$4,000 – $10,000
Utility Deposits$0 – $2,000
Leasehold Improvements$1,000 – $20,000
Furniture, Fixtures and Equipment$8,000 – $10,000
Initial Inventory$100,000 – $150,000
Insurance$10,000 – $30,000
Plant Package$300,000 – $400,000
Training$3,000 – $5,000
Grand Opening Advertising$2,000
Office Equipment & Supplies$0 – $3,000
Permits$0 – $5,000
Signage$1,800 – $3,000
Vehicles$0 – $1,500
Tanker$15,000 – $25,000
Bulk Storage Tanks$0 – $23,000
Rental Equipment$0 – $50,000
Additional Funds (2 months)$100,000 – $150,000
Total Estimated Initial Investment*$580,000 – $925,000
* for a Start-Up Franchisee

Note: The table above provides a snapshot of the main costs associated with starting the most common franchise format (as disclosed in the Item 7 of the Franchise Disclosure Document). For a complete overview of all the expenses involved with the various formats offered by the franchisor, please consult the Franchise Disclosure Document.

Franchise fees & Royalties

Initial Franchise Fee

When you sign the franchise agreement, you must pay a $35,000 Initial Franchise Fee. The Franchise Fee for any additional franchise you purchase will be $20,000. The Fee is fully earned upon payment and is non-refundable, except under specific conditions.

Royalty Fee

Royalty fees amount to 5% of Gross Sales, paid monthly. This fee supports the continuous use of the franchise system, including ongoing access to operational support and resources.

Advertising Fund

You contribute 1.5% of Gross Sales to the Advertising Fund. This fund is used for developing and implementing broad marketing strategies to benefit the franchise network.

Local Advertising

A minimum of 1% of your Gross Sales must be allocated towards local advertising to promote your specific franchise location.

Grand Opening Advertising

You are required to spend $2,000 on advertising activities during the first three months of your franchise operation, aimed at generating initial customer traction and awareness.

Special Promotions

These are costs for special marketing materials and promotions, which are provided to you at cost plus an additional mark-up. You are required to maintain an inventory of these items to meet customer demand.

Late Fees

If payments are overdue, late fees are charged at an annual rate of 18% or the highest applicable legal rate for open account business credit, whichever is lower. This applies to all overdue payments, including royalty fees, advertising contributions, and amounts due for purchases from the franchise system.

Transfer Fee

When transferring your franchise to a new owner, a fee equivalent to 50% of the then-current Franchise Fee is applicable. This fee is due after the approval of the transferee and before the actual transfer occurs.

Find the most profitable franchises

Access the (only) database of franchise profit stats. For franchisees, franchise brokers and investors.

✅ Download Franchise Disclosure Documents

✅ Compare turnover, investment, profits and more

Need more information about this franchise?

Get a free consultation with a franchise expert + instant access to our free 4-step course on everything there is to know before buying a franchise.

How to apply

1. Research the Franchise

  • Investigate the background and reputation of the SealMaster franchise.
  • Understand the market demand for pavement products and equipment in your area.
  • Consider the competitive landscape and how SealMaster fits into it.

2. Review the Franchise Disclosure Document (FDD)

  • Carefully read the FDD provided by SealMaster, which contains essential details about the franchise.
  • Pay attention to sections detailing fees, initial investment costs, obligations, and restrictions.
  • Consult with a franchise attorney or advisor to clarify any complex points.

3. Assess Your Financial Capabilities

  • Determine your financial readiness, including available capital for initial investment and operating expenses.
  • Check for financial requirements specified by SealMaster, such as minimum net worth and liquid cash.
  • Consider potential financing options if necessary, such as loans or partnerships.

4. Submit Your Application

  • Complete the franchise application form provided by SealMaster to express your interest formally.
  • Include necessary documents that demonstrate your financial stability and business acumen.
  • Prepare for an interview or discussions with the franchise team to further assess suitability.

5. Attend Discovery Day

  • Visit SealMaster’s headquarters or a designated location for an in-depth look at the franchise operation.
  • Meet with key personnel and existing franchisees to gain insights into the daily operations and company culture.
  • Use this opportunity to ask detailed questions about training, support, and business operations.

6. Secure a Location

  • Identify and secure a suitable location that complies with SealMaster’s site selection criteria.
  • Evaluate factors like visibility, accessibility, local zoning laws, and demographic suitability.
  • Work with real estate professionals if necessary to find the best possible site.

7. Sign the Franchise Agreement and Begin Training

  • Once all preliminary steps are satisfactory, sign the franchise agreement to formalize your commitment.
  • Engage in comprehensive training programs provided by SealMaster to prepare for business operations.
  • Training typically covers product knowledge, sales techniques, operational procedures, and customer service.

Disclaimer

Disclaimer: This content has been made for informational and educational purposes only. We do not make any representation or warranties with respect to the accuracy, applicability, fitness, or completeness of the information presented in the article. You should not construe any such information or other material as legal, tax, investment, financial, or other professional advice. Nothing contained in this article constitutes a solicitation, recommendation, endorsement, advertisement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction.

All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial and/or legal advice, nor does any information in the article constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.

0