Sedona Taphouse Franchise FDD, Profits & Costs (2025)
Sedona Taphouse is a casual-dining franchise concept that combines Southwestern-style dishes with a broad lineup of craft beers and signature cocktails. The first restaurant was launched in 2011 by Dennis Barbaro in Midlothian, Virginia, laying the foundation for what would become a growing multi-state brand.
Today, the company operates from its headquarters in Richmond, Virginia. Sedona Taphouse started franchising in 2014, and its business model has since enabled steady development in various U.S. regions.
Guests visit Sedona Taphouse for its scratch-made menu featuring items like hand-cut steaks, responsibly sourced seafood, pastas, and other freshly prepared entrées. The brand also highlights an extensive rotating craft-beer list along with wines and specialty cocktails.
What sets Sedona Taphouse apart is its dedication to a “craft-forward” identity—offering high-quality, chef-driven food, a carefully selected craft-beer program, and an inviting atmosphere that resonates with a wide customer base.
Initial Investment
How much does it cost to start a Sedona Taphouse franchise? It costs on average between $1,652,000 – $2,510,000 to start a Sedona Taphouse franchised restaurant.
This investment covers the major expenses required to open a Sedona Taphouse location, including construction, build-out, furniture, fixtures, equipment, opening inventory, and early operating costs.
The total amount can vary significantly based on factors such as the size and style of the restaurant, the market in which it is developed, and whether the franchisee leases or acquires the property.
| Type of Expenditure | Amount |
|---|---|
| Initial franchise fee | $20,000 – $35,000 |
| Pre-opening trainer payroll | $20,000 – $40,000 |
| Travel expenses for trainers | $1,500 – $19,000 |
| Additional initial training for each person beyond four | $0 – $2,000 |
| Leasehold improvements | $1,140,000 – $1,660,000 |
| Furniture, fixtures and equipment | $225,000 – $350,000 |
| Signage | $16,000 – $25,000 |
| Point of sale system, computers, printers, hardware, software | $14,000 – $20,000 |
| Small wares | $15,000 – $30,000 |
| Inventory | $50,000 – $65,000 |
| Televisions | $2,800 – $5,000 |
| Menus | $1,200 – $1,500 |
| Décor pictures | $5,000 – $7,500 |
| Prepaid rent and security deposit | $8,000 – $20,000 |
| Miscellaneous deposits | $3,000 – $10,000 |
| Travel, living expenses, and salaries during initial training | $23,000 – $36,000 |
| Opening parties | $6,000 – $8,000 |
| Legal and accounting fees | $4,000 – $20,000 |
| Architect | $18,000 – $38,000 |
| Initial advertising | $5,000 – $7,000 |
| Interior design | $12,500 – $25,000 |
| Insurance – liability and workers compensation – initial deposit | $2,000 – $6,000 |
| Additional funds – first three months | $60,000 – $80,000 |
| Total | $1,652,000 – $2,510,000 |
Franchise Disclosure Document
Frequently Asked Questions
How many Sedona Taphouse locations are there?
As of the latest publicly available data, Sedona Taphouse operates 17 locations (company- and franchise-owned combined).
What is the total investment required to open a Sedona Taphouse franchise?
The total investment required to open a Sedona Taphouse franchise ranges from $1,652,000 to $2,510,000.
What are the ongoing fees for a Sedona Taphouse franchise?
Sedona Taphouse franchisees pay an ongoing royalty fee of 4.5% of gross sales. In addition to this, franchisees contribute 1.5% of gross sales to the systemwide advertising fund, which supports national and regional marketing initiatives.
Who owns Sedona Taphouse?
Sedona Taphouse franchise is owned by DJB Hospitality LLC.
Disclaimer
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