Sit Means Sit Franchise FDD, Profits & Costs (2025)
Sit Means Sit is a prominent dog training franchise that offers obedience and behavior training services for dogs, including pets, puppies, hunting dogs, police K-9s, and service dogs.
Founded in 1998 by Fred Hassen in Paradise, Nevada, the company has grown to become the largest dog training franchise in the United States, with over 160 locations across the U.S. and Canada.The franchise began offering licenses to operate Sit Means Sit dog training businesses in January 2009.
Sit Means Sit differentiates itself from competitors by utilizing a proprietary remote electronic training collar that delivers a low-level stimulus to capture the dog’s attention, facilitating effective training. Some franchise locations also offer boarding, daycare, and grooming services, providing a comprehensive approach to pet care.
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Initial Investment
How much does it cost to start a Sit Means Sit franchise? It costs on average between $24,000 – $121,000 to start a Sit Means Sit franchised facility.
This includes costs for construction, equipment, inventory, and initial operating expenses. The exact amount depends on various factors, including the size and location of the facility, as well as whether the franchisee chooses to lease or purchase the property.
Additionally, the costs may vary based on the specific needs of each Sit Means Sit location, such as training space, equipment for dog training, and other setup requirements.
| Type of Expenditure | Amount |
|---|---|
| Initial Fee (New Franchisee) | $17,500 |
| Initial Fee (Existing Franchisee) | $25,000 |
| Real Property & Leasehold Improvements | $0 – $39,000 |
| Equipment and Signs | $300 – $1,000 |
| Sit Means Sit Vehicle(s) | $400 – $23,500 |
| Computer Hardware and Software | $0 – $3,000 |
| Initial Training Fee | $0 – $2,500 |
| Wages, Travel, Lodging and Living Expenses During Training | $2,620 – $6,680 |
| Opening Inventory Collars | $630 – $1,570 |
| Pre-opening Advertising | $200 – $700 |
| Insurance Deposits and Premiums | $150 – $3,300 |
| Licenses and Permits | $25 – $700 |
| Professional Fees | $0 – $3,000 |
| Demonstration Dog | $50 – $7,500 |
| Additional Funds – 3 Months | $2,400 – $11,400 |
| TOTAL ESTIMATED INITIAL INVESTMENT (NEW FRANCHISEE) | $24,275 – $121,350 |
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Sit Means Sit Franchise Disclosure Document
Frequently Asked Questions
How many Sit Means Sit locations are there?
As of the latest data, Sit Means Sit has over 160 locations, with the majority being franchise-owned.
What is the total investment required to open a Sit Means Sit franchise?
The total investment required to open a Sit Means Sit franchise ranges from $24,000 to $121,000.
What are the ongoing fees for a Sit Means Sit franchise?
Sit Means Sit franchisees pay an 8% royalty fee on gross sales. Additionally, franchisees pay a 2% advertising fee, which is used to support national and regional advertising campaigns.
What are the financial requirements to become a Sit Means Sit franchisee?
To become a Sit Means Sit franchisee, you must have a minimum net worth required is typically $250,000, while the minimum liquid capital needed is $50,000.
These financial criteria ensure that potential franchisees have the necessary resources to cover initial investments, operating costs, and other financial obligations associated with starting and running a franchise.
Who owns Sit Means Sit?
Sit Means Sit franchise is owned by Fred Hassen, the founder of the brand, who also serves as its CEO.
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