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Soccer Shots Franchise Costs, Fees & Profits

Soccer Shots Franchise Costs, Fees & Profits (2024)

Here’s what you need to know if you’re interested in opening a Soccer Shots franchise.



Here are the most important stats to know for franchisees.




$43,000 – $54,000 





Soccer Shots is a prominent name in the realm of children’s soccer, emphasizing a comprehensive approach that integrates physical activity, character development, and fun into its programs. Founded by Jeremy Sorzano and Jason Webb in 1997, the franchise began from a shared love for soccer and a passion for impacting the lives of children positively.

They initially launched Soccer Shots in Charlotte, NC, and Harrisburg, PA, following their experiences as soccer teammates in college and professionally. Recognizing a gap in quality soccer programs for children under eight, they embarked on creating a curriculum that was not only engaging but also aligned with early childhood education standards.

The success of the initial programs led to the franchising of Soccer Shots in 2005, with the opening of the first four franchises in Ohio, Delaware, Florida, and Pennsylvania. Soccer Shots distinguishes itself from competitors through its expert-approved curriculum that prioritizes both skill development and character formation.

Number of locations


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Initial investment

$43,000 $54,000 
Type of ExpenditureAmount
Initial Franchise Fee$37,000
Expenses While Attending Training$500 – $2,500
Insurance$1,000 – $2,000
Office Equipment and Office Supplies$0 – $2,000
On Field Equipment$500 – $1,000
Branded Apparel$400 – $1,000
Prepaid Expenses and Deposits$100 – $500
Organizational Costs/Professional Fees$500 – $2,000
Season Prizes and Jersey Costs$1,000 – $2,500
Marketing Expenses$100
Additional Funds – 3 months$2,400 – $4,200
Total Estimated Start-up Costs$43,000 – $54,000

Note: The table above provides a snapshot of the main costs associated with starting the most common franchise format (as disclosed in the Item 7 of the Franchise Disclosure Document). For a complete overview of all the expenses involved with the various formats offered by the franchisor, please consult the Franchise Disclosure Document.

Franchise fees & Royalties


Initial Franchise Fee

Upon execution of the agreement, a franchisee must pay an initial franchise fee of $36,500. This fee is non-refundable and deemed earned upon receipt, covering administrative costs, overhead, counsel fees, accounting, and other expenses associated with the execution of the agreement.

Royalty Fee

Franchisees are required to pay a royalty fee of 7% of their monthly gross sales. This fee is due monthly on the previous day’s gross sales. There’s a stipulation for a minimum royalty fee that ranges from $4,200 in the first year of operations to $10,500 by the fifth year.

Brand Fund Fee

A monthly brand fund fee of 0.5% of gross revenues is also mandated, with the right to change this fee not to exceed 2% of gross sales. The fee is paid in the same manner as the royalty fee, and the first payment is prorated based on the operations start date.


An annual FAC fee of $100 is invoiced, used for meeting expenses, including travel and lodging for FAC members. This fee is waived for franchises owned by FAC members during their elected term.

Renewal Fee

A renewal fee of $5,000 is required for each renewal term of the franchise agreement, covering administrative costs, overhead, counsel fees, accounting, and other expenses related to the renewal.

Software License Fee

A sliding scale software license fee is applied, starting at 2% on the first $50,000 of gross sales each year and decreasing to 0.25% on any gross sales over $1,000,000. This fee pays for maintaining the Soccer Shots website, individual web pages, online enrollment system, and other related costs.


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How to apply

1. Initial Research

  • Explore the Brand: Familiarize yourself with Soccer Shots, its business model, mission, and values. This can typically be done through their official website and by reading any available franchisee testimonials or case studies.
  • Understand the Market: Research the demand for children’s sports and soccer programs in your desired area. This includes understanding the community, potential competition, and the local market’s size and demographics.

2. Contact Soccer Shots

  • Initial Inquiry: Reach out to Soccer Shots through their website to express your interest in opening a franchise. This usually involves filling out a form with your basic information and any questions you might have.
  • Receive Franchise Information: Soccer Shots will likely provide you with detailed franchise information, including costs, fees, and the support they offer, usually after signing a confidentiality agreement.

3. Attend a Discovery Day

  • Invitation: If your initial application is well-received, you may be invited to a Discovery Day, which is an in-depth look at the Soccer Shots franchise opportunity.
  • Participation: During the Discovery Day, you’ll meet the corporate team, learn about the franchise system, training, support, and have the chance to ask detailed questions.

4. Develop a Business Plan

  • Market Analysis: Conduct a thorough market analysis for your proposed location. This should include demographic studies, potential client base, and a competitive analysis.
  • Financial Planning: Create detailed financial projections including startup costs, operating expenses, revenue projections, and a break-even analysis.
  • Operational Planning: Outline your operational plan including staffing, marketing strategies, and day-to-day operations.

5. Secure Financing

  • Cost Understanding: Have a clear understanding of the total investment required to start a Soccer Shots franchise, including franchise fees, equipment, marketing, and working capital.
  • Funding Sources: Explore different funding sources such as personal savings, bank loans, Small Business Administration (SBA) loans, or partnerships.

6. Sign Franchise Agreement

  • Review Agreement: Carefully review the Soccer Shots franchise agreement with the help of a franchise attorney. Pay close attention to terms regarding fees, territory rights, training, support, and any obligations.
  • Sign Agreement: Once you are comfortable with the terms, sign the franchise agreement and pay the initial franchise fee.

7. Complete Training Program

  • Attend Training: Participate in Soccer Shots’ comprehensive training program, which typically covers operational procedures, marketing strategies, coaching techniques, and business management.
  • On-Site Training: In some cases, there may also be on-site training or assistance during your launch phase to ensure a smooth start.


Disclaimer: This content has been made for informational and educational purposes only. We do not make any representation or warranties with respect to the accuracy, applicability, fitness, or completeness of the information presented in the article. You should not construe any such information or other material as legal, tax, investment, financial, or other professional advice. Nothing contained in this article constitutes a solicitation, recommendation, endorsement, advertisement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction.

All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial and/or legal advice, nor does any information in the article constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.

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