Stroll Franchise FDD, Profits & Costs (2025)
Stroll is a prominent franchise specializing in hyper-local, community-focused publications that connect residents and local businesses within specific neighborhoods.
Founded in 2004, Stroll has grown to become a leader in niche marketing, offering personalized magazines that cater to the unique interests and needs of individual communities. The company’s headquarters are located in Lakewood Ranch, Florida.
Stroll began franchising in 2005, enabling entrepreneurs to launch their own community publications under the Stroll brand. This localized approach differentiates Stroll from competitors, as it focuses on creating tailored experiences for each neighborhood rather than adopting a one-size-fits-all strategy.
The company’s commitment to fostering connections within neighborhoods and supporting local businesses has solidified its reputation as a trusted and valued resource for residents and entrepreneurs alike.
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Initial Investment
How much does it cost to start a Stroll franchise? It costs on average between $2,000 – $13,000 to start a Stroll franchised facility.
This includes costs for marketing, publishing materials, operational software, and initial business expenses. The exact amount depends on various factors, including the size of the territory, local market conditions, and whether the franchisee operates from a home office or leases a workspace.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $735 |
| Office Furniture & Equipment | $0 to $2,650 |
| Computer Hardware & Software | $0 to $2,650 |
| Office Supplies and Stationery | $90 to $125 |
| Insurance Coverage (1 year) | $400 to $650 |
| Initial Training Expenses | $0 |
| Professional Fees | $0 to $2,100 |
| Licenses and Permits | $0 to $500 |
| Entity Formation | $100 to $500 |
| Postcard Marketing | $250 to $1,650 |
| Additional Funds (first 3 months) | $600 to $1,000 |
| TOTAL | $2,010 to $12,560 |
Average Revenue (AUV)
How much revenue can you make with a Stroll franchise? A Stroll franchised business makes on average $134,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
This compares to $248,000 yearly revenue for similar marketing franchises. Below are a few Stroll competitors as a comparison:
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We have compiled the list of the top 400 franchises across 9 industries. Download the report below.
Stroll Franchise Disclosure Document
Frequently Asked Questions
How many Stroll locations are there?
As of the latest data, Stroll operates a total of 603 units. This includes 546 franchised units and 57 company-owned units, reflecting the brand’s continued expansion in the hyper-local community publication industry.
What is the total investment required to open a Stroll franchise?
The total investment required to open a Stroll franchise ranges from $2,000 to $13,000.
What are the ongoing fees for a Stroll franchise?
Stroll franchisees are required to pay an ongoing royalty fee of 15% of the advertising revenue generated from their publications. This fee supports the franchisor’s continued investment in improving products and services, as well as providing ongoing support to franchisees.
Notably, there are no additional mandatory marketing or advertising fees imposed by Stroll; franchisees manage their own local marketing efforts to promote their publications within their respective communities.
How much can a Stroll franchise owner expect to earn?
The average gross sales for a Stroll franchise are approximately $0.13 million per location. Assuming a 15% operating profit margin, $0.13 million yearly revenue can result in $28,000 EBITDA annually.
Who owns Stroll?
Stroll is owned by N2 Franchising Inc., with Duane Hixon serving as co-founder and CEO.
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