The Rush Coffee Franchise FDD, Profits & Costs (2025)
The Rush Coffee is a mobile coffee franchise that launched in 2017 in Southern California. What began as one coffee truck quickly grew as more customers discovered the concept’s convenience and quality. The company is based in San Marcos, California, and it opened its franchise program in 2021.
From the start, the idea focused on delivering premium, handcrafted beverages without the overhead of a traditional café. The brand’s menu includes espresso-based drinks, freshly brewed coffee, teas, smoothies, frappés, Italian sodas, and a rotating mix of pastries and baked treats.
Each item is prepared inside a fully outfitted mobile coffee truck designed to operate at busy destinations such as schools, corporate offices, community events, and high-traffic public areas. This setup enables franchise owners to meet customers wherever demand happens to be, instead of relying on a fixed storefront.
A major part of The Rush Coffee’s appeal is its mobile-only format. By removing the need for a permanent retail space, franchisees avoid many of the costs that come with brick-and-mortar operations
Initial Investment
How much does it cost to start a The Rush Coffee franchise? It costs on average between $72,000 – $241,000 to start a The Rush Coffee franchised restaurant.
This covers the expenses required to launch a mobile coffee truck, including the truck build-out, equipment, inventory, and early operating costs. The total investment can vary based on several factors, such as the specific truck configuration selected, the market where the franchise will operate, and any upgrades or customizations the franchisee chooses to include.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $22,000 |
| Vehicle | $40,000 – $190,000 |
| Startup Package | $1,200 |
| Initial Inventory (3 months) | $3,000 – $4,000 |
| Insurance | $500 – $2,000 |
| Signage | $150 – $250 |
| Office Equipment & Supplies | $75 – $500 |
| Computer System (Hardware, Software, POS) | $150 – $500 |
| Training | $100 – $3,000 |
| Licenses & Permits | $25 – $1,000 |
| Legal & Accounting | $0 – $1,200 |
| Grand Opening Advertising | $100 – $250 |
| Additional Funds (3 months) | $5,000 – $15,000 |
| Total Estimated Initial Investment | $72,300 – $240,900 |
Franchise Disclosure Document
Frequently Asked Questions
How many The Rush Coffee locations are there?
As of the latest data, The Rush Coffee operates a total of 5 operating units.
What is the total investment required to open a The Rush Coffee franchise?
The total investment required to open a The Rush Coffee franchise ranges from $72,000 to $241,000.
What are the ongoing fees for a The Rush Coffee franchise?
A The Rush Coffee franchise requires ongoing monthly payments that include a 5% royalty fee calculated on gross sales. Franchisees also pay a 1% marketing and advertising fee, which is also based on gross sales.
Who owns The Rush Coffee?
The Rush Coffee franchise is owned by The Rush Coffee Franchise Group LLC. The company was co-founded in 2017 by Claire Oksayan and her husband Parsegh.
Disclaimer
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