Tru Bowl Superfood Bar Franchise FDD, Profits & Costs (2025)
Tru Bowl Superfood Bar operates as a modern fast-casual concept centered on superfood bowls, smoothies, cold-pressed juices, and better-for-you snacks. The company launched in 2018 in Whittier, California, where it opened its first shop and set up its main office.
Franchising started the following year, giving new operators the chance to run a business focused on health-driven menu offerings.
The brand’s menu is built around customizable combinations of nutrient-rich ingredients. Guests can choose from bases like açaí, pitaya, chia pudding, or activated coconut and then layer on fruits, nut butters, seeds, and other premium superfood additions. This made-to-order format helps position Tru Bowl as a distinctive option within the wellness-focused fast-casual market.
What sets Tru Bowl apart is its emphasis on clean eating, operational simplicity, and a fresh, wellness-inspired environment. The concept uses streamlined systems and a low-waste approach, making it appealing to franchise owners while still tapping into strong consumer demand for quick, healthy dining options.
Initial Investment
How much does it cost to start a Tru Bowl Superfood Bar franchise? It costs on average between $205,000 – $332,000 to start a Tru Bowl Superfood Bar franchised restaurant.
This investment covers the build-out of the Tru Bowl Superfood Bar location, along with equipment, opening inventory, and early operating costs. The total required amount can vary based on several elements, including the shop’s size, local market conditions, and whether the franchisee leases or buys the site.
Because Tru Bowl offers a flexible fast-casual model, expenses also shift depending on the layout and specific real estate selected.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $30,000 – $30,000 |
| Travel and Living Expenses While Training | $0 – $2,500 |
| Real Estate Rent, Deposits, Utility Deposits, and Pre-Paid Expenses | $15,300 – $21,800 |
| Furniture, Fixtures, and Equipment | $29,400 – $40,520 |
| Leasehold Improvements | $75,000 – $150,000 |
| Inventory and Supplies | $5,000 – $7,000 |
| Business Licenses and Permits | $1,500 – $3,000 |
| Advertising – Grand Opening | $5,000 – $8,000 |
| Insurance (3 months) | $1,200 – $1,500 |
| Architectural/Engineering Fees | $1,500 – $12,500 |
| Subscriptions, Computer and POS System | $1,500 – $1,500 |
| Signage | $8,000 – $10,000 |
| Accountant/Attorney Fees | $1,500 – $3,500 |
| Additional Funds (for three months) | $20,000 – $30,000 |
| Total Estimated Initial Investment | $204,900 – $331,820 |
Average Revenue (AUV)
How much revenue can you make with a Tru Bowl Superfood Bar franchise? A Tru Bowl Superfood Bar franchised business makes on average $564,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
Franchise Disclosure Document
Frequently Asked Questions
How many Tru Bowl Superfood Bar locations are there?
According to the most recent data, Tru Bowl Superfood Bar has approximately 20 locations in operation.
What is the total investment required to open a Tru Bowl Superfood Bar franchise?
The total investment required to open a Tru Bowl Superfood Bar franchise ranges from $205,000 to $332,000.
What are the ongoing fees for a Tru Bowl Superfood Bar franchise?
A Tru Bowl Superfood Bar franchise requires a weekly royalty fee of 6% of gross sales. Franchisees also pay a marketing and advertising fee of 2% of gross sales. These are the two ongoing financial obligations tied directly to revenue.
Who owns Tru Bowl Superfood Bar?
Tru Bowl Superfood Bar franchise is owned by its founders, Eddie and Marissa Gonzalez, who established and continue to operate the brand through their company based in Whittier, California.
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