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Wings ETC. Franchise Costs $368K – $2.5M (+ 2024 Profits)

Wings Etc. is a distinguished sports bar franchise known for its relaxed atmosphere and commitment to simple yet enjoyable dining experiences. Founded in 1994 in South Bend, Indiana, Wings Etc. has expanded significantly, boasting over 80 locations across the United States.

The franchise prides itself on a straightforward approach encapsulated by its motto, “Good Food, Great Times,” which reflects its mission to provide a laid-back environment where guests can enjoy sports and casual dining without the pretense often found in more elaborate gastro pubs.

What sets Wings Etc. apart from other sports bars is not just its extensive menu, which includes a variety of wings, burgers, and beer, but also its franchise model, which emphasizes low startup costs, simple operations, and strong franchisee support. 

a financial plan for a franchise
a financial plan for a franchise

Initial investment

Type of ExpenditureAmount
Initial Franchise Fee$39,500
Free Standing Building Improvements/Non-Free Standing Leasehold Improvements$1,310,000 to $2,000,000
Furniture, Fixtures and Equipment$160,000 to $235,000
Signage$11,000 to $26,500
Computer System/Cash Register/POS (No back office system currently required)$9,500 to $10,500
Lease & Utility Security Deposits$00 to $10,000
Initial Inventory$19,000 to $29,000
Insurance$1,650 to $13,000
Training$10,000 to $28,000
Grand Opening Advertising/Marketing$10,000
Office Equipment and Supplies$1,400 to $3,000
Liquor License$500 to $95,000
Professional Fees$500 to $5,200
Business License and Permits$100 to $2,400
Additional Funds (3 month period)$45,000 to $60,000
Total$1,618,000 to $2,567,000

Note: The table above provides a snapshot of the main costs associated with starting the most common franchise format (as disclosed in the Item 7 of the Franchise Disclosure Document). For a complete overview of all the expenses involved with the various formats offered by the franchisor, please consult the Franchise Disclosure Document.

Franchise fees & Royalties

Initial Franchise Fee

The Initial Franchise Fee is $39,500, payable in full upon signing the agreement, and is non-refundable.

Royalty Fee

The Royalty Fee is 5% of Gross Sales.

Marketing/Advertising Fee

  • National Brand Fund Fee: 1% of Gross Sales
  • Local Advertising Expenditure/Fee: 1% of Gross Sales

Transfer Fees

  • If the transfer is less than 25% of the interests in a franchisee that is an entity, a $1,500 administrative fee is charged instead of the transfer fee.
  • Standard transfer fee: 25% of the then-current Initial Franchise Fee if the transferee is new to the system, or 10% if the transferee is an existing franchise owner in good standing.

Revenue & Profits

a financial plan for a franchise
a financial plan for a franchise

How to open a Wings ETC. franchise

1: Initial Inquiry and Research

  • Understand the Franchise: Research Wings Etc. to understand their business model, brand ethos, and customer base.
  • Contact Wings Etc.: Reach out through their official website to express interest and request detailed franchise information.

2: Review Franchise Disclosure Document (FDD)

  • Receive and Review FDD: Carefully review the Franchise Disclosure Document to understand the legal and financial obligations involved.
  • Seek Legal Advice: Consult with a franchise attorney to discuss the terms and clarify any doubts about the FDD.

3: Financial Qualification

  • Meet Financial Requirements: Ensure you meet the financial requirements, which include available liquid capital and total net worth.
  • Application Submission: Submit your formal application demonstrating financial readiness and business acumen.

4: Approval Process

  • Franchise Evaluation: Undergo an evaluation process by Wings Etc. to assess your suitability as a franchisee.
  • Discovery Day: Attend a Discovery Day to meet with the franchise team, visit various locations, and gain a deeper understanding of the operations.

5: Training and Preparation

  • Pre-Opening Training: Participate in extensive training provided by Wings Etc., covering all aspects of running the franchise, from food preparation to customer service and business management.
  • Site Selection: Collaborate with the franchisor to select the best location for your franchise based on market analysis and availability.


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