Wings ETC. Franchise Costs $1.5M (+2023 Profits & AUV)
This article was updated with the 2023 Franchise Disclosure Document
If you’re looking to open a chicken restaurant franchise, there are lots of options to choose from. What about Wings ETC.? With 77 restaurants in the US, the chain doesn’t have as many locations as other giants (Wingstop, Buffalo Wild Wings, etc.), so what about its financials?
As a new franchisee, you would spend on average $1,547,000 to open a new restaurant, in line with the industry. In addition, Wings ETC. has a $1.4 million Average Unit Volume (AUV). What about profits?
In this article we’re diving into Wings ETC. and its Franchise Disclosure Document to find out all you should know about it: how much it (really) costs and how profitable it really is. Let’s dive in!
Key stats
| Franchise fee | $39,500 |
| Royalty fee | 5.00% |
| Marketing fee | 2.00% |
| Investment (mid-point) | $1,547,000 |
| Average sales | $1,380,000 |
| Sales to investment ratio | 22.0x |
| Payback period | [franchise_value_investment_payback] |
| Minimum net worth | $300,000 |
| Minimum liquid capital | $200,000 |
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 | Wings ETC. |
| FRANCHISE FEE | $39,500 |
| ROYALTY FEE | 5.00% |
| INITIAL INVESTMENT | $344,000 – $2,769,000 |
| AVERAGE REVENUE | $1,380,000 |
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About Wings ETC.
Wings ETC. is a sports and family-friendly grill and pub franchise driven by its passion for exceptional food, a wholesome ambiance, sports and entertainment.
Wings ETC. was founded by Jim Weaver in 1994 in the South Bend, Indiana, area. The founder’s goal was to create “happiness centers” with big TVs, offering great food and cold beverages in a friendly way, something that the brand continues to instill in its would-be partners.
Its restaurants are designed with a family-oriented sports theme with multiple, visible-from-everywhere flat-screen TVs broadcasting live sports and programs and offer a wide variety of chicken wings, barbecued ribs, sandwiches, burgers, wraps, subs and salads (for on-premises dining and carry-out) and beverages, including beer, wine and liquor. In addition, it offers kid-friendly, arcade-quality video games.Headquartered in Fort Wayne, Indiana, Wings ETC. began selling franchises in 2005 and currently the brand has grown to 77 locations across the country with 55 franchises.
Wings ETC. franchise costs
On average, you would need to invest around $1,561,000 to open a new Wings ETC. franchised restaurant.
Startup costs
Here’s the full breakdown of costs:
| Type of Expenditure | Low | High |
|---|---|---|
| Initial Franchise Fee | $39,500 | $39,500 |
| Formation Costs | $1,527,717 | $2,617,333 |
| Initial Marketing | $10,000 | $10,000 |
| Operating Costs | $73,000 | $102,000 |
| Total | $1,650,217 | $2,768,833 |
Wings ETC. franchise fees
The initial franchise fee for a Wings ETC. franchise is $39,500
In addition to the initial franchise fee, you must pay to the franchisor a royalty fee of 5.00% of revenues, as well as a variable marketing fee of 2.00% of revenues.
Wings ETC. franchise AUV
A Wings ETC. franchise makes $1,380,000 in revenue per year on average.
Wings ETC. franchise profits
As per the FDD, a Wings ETC. franchise makes $170,000 profits per year. This corresponds to a 12.4% EBITDA margin.
Fortunately, unlike many franchisors, Wings ETC. provides detailed cost information in its latest FDD, which we are summarizing below.
| Profit and loss | Amount | % Sales |
|---|---|---|
| Total sales | $1,372,789 | 100% |
| COGS | $495,515 | 36.1% |
| Labor | $437,011 | 31.8% |
| Royalty | $63,883 | 4.7% |
| Advertising | $17,744 | 1.3% |
| Other controllable expenses | $189,040 | 13.8% |
| EBITDA | $169,797 | 12.4% |
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| Wings ETC. |
| FRANCHISE FEE | $39,500 |
| ROYALTY FEE | 5.00% |
| INITIAL INVESTMENT | $344,000 – $2,769,000 |
| AVERAGE REVENUE | $1,380,000 |
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