Dutch Bros Franchise FDD, Profits & Costs
Dutch Bros is a drive-through coffee chain founded in 1992 by Dane and Travis Boersma in Grants Pass, Oregon. The brothers began serving espresso from a pushcart, and the business quickly expanded to become a regional favorite.
The brand’s first franchise location opened in 2000, marking its growth beyond the original base in Oregon and spreading throughout the northwest. The company focuses on a variety of hand-crafted beverages, including its signature Dutch Bros Blue Rebel™ energy drink, which was introduced in 2012.
While Dutch Bros initially operated as a franchise, they have since shifted their model. The company no longer offers new franchise opportunities, transitioning to a structure where all locations are company-owned.
Regional operator positions are now exclusively offered to employees who have demonstrated exceptional performance and a strong alignment with the company’s culture.
Dutch Bros emphasizes strong community involvement and culture, dedicating efforts to making a difference through charitable programs like “Dutch Luv,” “Drink One for Dane,” and “Buck for Kids.” The brand continues to grow and has recently expanded into the southeastern United States, adding new locations regularly.
Initial Investment
How much does it cost to start a Dutch Bros franchise? Dutch Bros does not offer franchise opportunities in 2024, as all of its locations are company-owned.
Therefore, it is not possible to start a Dutch Bros franchise, and there is no associated cost for franchising with the company.
For similar coffee and tea shop franchises, however, the initial investment is on average $477,000.
In comparison, for example, Ziggi’s Coffee (a coffee shop franchise brand) requires an investment upfront of $527,000 up to $2,018,000. Here are a few competitors as a comparison:
Average Revenue (AUV)
How much revenue can you make with a Dutch Bros franchise? Since Dutch Bros is not offering franchises currently and all locations are company-owned, Dutch Bros does not publish a Franchise Disclosure Document. Therefore, it does not disclose the average revenue of its restaurants.
However, a similar coffee and tea franchise makes on average $557,000 in revenue (AUV) per year. For example, a Ziggi’s Coffee franchised shop makes on average $801,000 in revenue per year.
Frequently Asked Questions
How much can a Dutch Bros franchise owner expect to earn?
Since Dutch Bros is entirely company-owned and does not operate as a franchise, there is no earning disclosure for a Dutch Bros franchise.
Now, assuming the average gross sales for a coffee franchise similar to a Dutch Bros franchise of $557,000 per store. And assuming a 15% operating profit margin, $557,000 yearly revenue would result in about $83,550 operating profit per year.
What funding options are available for a Dutch Bros franchise?
Most franchise buyers in Dutch Bross investment range finance their unit through an SBA 7(a) loan, with some multi-unit operators using SBA 504 loans. Buyers with rollable retirement funds sometimes use a ROBS structure. See SharpSheets financial model hub for guidance.
How long does it take to pay back a Dutch Bros franchise investment?
Payback periods typically run 3-7 years depending on investment level, location performance, and financing structure. Actual payback varies significantly by unit performance and debt service obligations.
Who owns Dutch Bros?
Dutch Bros is owned by Dutch Bros Inc., a publicly-traded company listed on the New York Stock Exchange (NYSE) under the ticker symbol “BROS.” The company was founded in 1992 by brothers Dane and Travis Boersma in Grants Pass, Oregon. While the company initially offered franchise opportunities, it has shifted to a model primarily focused on company-owned stores.
SharpSheets Editorial Team | sharpsheets.io | Last Updated: July 2026
Disclaimer
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Research Dutch Bros franchise data: For the full FDD cost breakdown, investment tables, and Item 19 disclosures, visit FranchisePayback.com → Dutch Bros FDD Review.
