America’s Swimming Pool Company Franchise FDD, Profits & Costs (2025)

America’s Swimming Pool Company (ASP) has established itself as a top-tier franchise in the swimming pool service industry, delivering a full suite of services such as maintenance, cleaning, repairs, and renovations. Founded in 2002 by Stewart C. Vernon in Macon, Georgia, the company has built a strong reputation for quality and reliability.

Franchising since 2005, ASP has expanded its presence nationwide, now operating in numerous locations across the U.S. The brand sets itself apart by upholding high service standards, leveraging cutting-edge technology, and prioritizing customer satisfaction.

A key innovation is the company’s proprietary PoolOps technology, which provides clients with detailed weekly reports to enhance transparency and trust. ASP also places a strong emphasis on comprehensive training, enabling franchisees—even those without prior experience in pool services—to successfully run their businesses.

Initial Investment

How much does it cost to start a America’s Swimming Pool Company franchise? It costs on average between $84,000 – $207,000 to start a America’s Swimming Pool Company franchised facility.

This includes expenses for equipment, initial inventory, and operating costs. The total investment varies based on several factors, such as the location, the size of the territory, and whether the franchisee opts to lease or purchase necessary resources.

Type of ExpenditureAmount (Low – High)
Initial Franchise Fee$40,000 – $90,000
Leasehold Improvements and Lease Deposits$0 – $0
Vehicle Wrap$2,800 – $4,200
Business Outfitting Fee$3,621 – $3,621
Operations Outfitting Fee$3,600 – $11,350
Truck Outfitting Fee$6,365 – $6,365
Vehicle$0 – $3,402
Office Equipment and Supplies$90 – $2,557
Initial Advertising Fee$5,820 – $58,200
Insurance$4,387 – $6,393
Professional Fees$1,070 – $2,140
Initial Training Expense$642 – $2,140
Licenses and/or Bonds$0 – $1,000
Additional Funds$16,000 – $16,000
TOTAL$84,395 – $207,368

Average Revenue (AUV)

How much revenue can you make with a America’s Swimming Pool Company franchise? A America’s Swimming Pool Company franchised location makes on average $588,000 in revenue (AUV) per year.

Here is the extract from the Franchise Disclosure Document:

America’s Swimming Pool Company FDD item 19 extract

This compares to $703,000 yearly revenue for similar other home services franchises. Below are a few America’s Swimming Pool Company competitors as a comparison:

America's Swimming Pool Company Franchise competitors

America’s Swimming Pool Company Franchise Disclosure Document

Frequently Asked Questions

How many America’s Swimming Pool Company locations are there?

As of the latest available data, ASP – America’s Swimming Pool Company operates 257 locations across 22 states in the United States. All these locations are franchise-owned; the company does not operate any company-owned locations.

What is the total investment required to open a America’s Swimming Pool Company franchise?

The total investment required to open a America’s Swimming Pool Company franchise ranges from $84,000 to $207,000.

What are the ongoing fees for a America’s Swimming Pool Company franchise?

America’s Swimming Pool Company franchisees pay a royalty fee that starts at 8% of gross revenue and decreases to a minimum of 4% as revenue grows. They also contribute 1% of gross revenue to the Brand Fund for marketing. Additionally, franchisees must spend at least 3% of gross revenue or $30,000 annually on local marketing.

What are the financial requirements to become a America’s Swimming Pool Company franchisee?

To become a franchisee with America’s Swimming Pool Company, candidates are typically required to have a minimum net worth of $100,000 and at least $50,000 in liquid capital.

How much can a America’s Swimming Pool Company franchise owner expect to earn?

The average gross sales for a America’s Swimming Pool Company franchise are approximately $0.59 million per location. Assuming a 15% operating profit margin, $0.59 million yearly revenue can result in $89,000 EBITDA annually.

Who owns America’s Swimming Pool Company?

America’s Swimming Pool Company franchise is owned by Authority Brands, LLC, which acquired the company in October 2018. Authority Brands is a leading home services franchising platform that also owns other service brands.

Disclaimer

Disclaimer: This content has been made for informational and educational purposes only. We do not make any representation or warranties with respect to the accuracy, applicability, fitness, or completeness of the information presented in the article. You should not construe any such information or other material as legal, tax, investment, financial, or other professional advice. Nothing contained in this article constitutes a solicitation, recommendation, endorsement, advertisement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction.

All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial and/or legal advice, nor does any information in the article constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.

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