Shopping Cart
No products in the cart.

How Profitable is a Blaze Pizza Franchise? (+ Costs 2023)

With 340 units in the US of which 96% are franchised, Blaze Pizza is another popular pizza franchise. And it’s also relatively affordable too: with a minimum liquid capital of $300,000 and a $865,450 investment cost, it’s on the lower end vs. other fast food franchises.

But is a Blaze Pizza franchise a profitable business? How much money can you make with a Blaze Pizza restaurant? What’s the payback period for your investment?

In this article we’re looking at Blaze Pizza and the information disclosed in its latest Franchise Disclosure Document to find out whether you should invest in this franchise. Let’s find out!

Key stats

Franchise fee$30,000
Royalty fee5.0%
Marketing fee4.0%
Investment (mid-point)$865,000
Average sales$1,096,000
Sales to investment ratio1.3x
Payback period8 years
Minimum net worth$500,000
Minimum liquid capital$300,000
Blaze Pizza franchise business plan

Blaze Pizza Franchise Business Plan

All the stats: startup costs, profits, breakeven, etc.

5-year financial projections built with the FDD

Excellent 4.8/5 based on 70 reviews

Excellent 4.8/5 based on 70 reviews

Blaze Pizza franchise: a brief introduction

Blaze Pizza is an American fast-casual pizza concept chain with over 340 units in 38 US states and six countries globally.

Its main menu items are pizza, salads, cheese bread, desserts, and drinks.

It was founded in 2011 by Rick and Elise Wetzel in Pasadena, California. The chain began franchising in 2012 and is headquartered in Los Angeles, California.

Blaze Pizza franchise: pros and cons


  • Robust marketing strategies: Blaze Pizza utilizes robust digital marketing teams to help franchisees with ongoing marketing planning and execution. Its marketing experts help franchisees implement effective national campaigns and trusted advertising tools such as social media, mobile marketing, influencer marketing, and local store marketing.
  • Real estate and construction: The brand provides its franchisees with real estate experts to establish their restaurants. They help them access viable business locations in terms of high traffic, parking convenience, visibility, and competition. It also helps them with construction plans, designs, branding, lease negotiations, and getting the right fixtures, such as furniture.
  • Pre-opening training: The brand has a detailed pre-opening training program to help franchisees get the brand’s concept, such as how to prepare their menu, find and hire the right staff, keep records, and market their grand opening. Franchisees get 75 hours of on-site training and 5 hours of classroom training.
  • Exclusive territory: The brand offers franchisees an exclusive, protected territory in which to operate their businesses and thrive. It does not operate competing channels or grant other franchises in the protected area.


  • No absentee ownership: The Blaze Pizza franchise is not a passive business opportunity. The franchisees need to be fully involved in the day-to-day operations of their restaurants.
  • Not a mobile unit: The franchise can’t be run from home or a mobile facility.
  • Competition: The brand faces tough competitors such as Papa John’s, Marco’s Pizza, and Papa Murphy’s, all competing for a share of the lucrative pizza industry

How much does a Blaze Pizza franchise cost?

You would need an investment of around $865,450 to open a new Blaze Pizza restaurant. 

As the investment amount is an average, it may vary based on several factors. For example, rent varies in different places which will affect the total investment. According to the latest FDD, the investment amount generally ranges between $624,400 – $1,106,500.

The investment amount covers all the startup costs needed to start a fast-casual dining restaurant. In addition to the initial franchise fee of $30,000, this amount also covers:

  • Formation costs: architect fees, engineer, leasehold improvements, furniture, fixtures, equipment, décor, signage, graphics, computer/information systems, initial training expenses, professional fees, etc.
  • Marketing fees: grand opening kit, grand opening advertising program, grand opening free pizzas.
  • Operating costs: initial inventory, uniforms, insurance deposits, first month’s rent, working capital for first 3 months, etc.
Type of costLowHigh
Initial franchise fee$30,000$30,000
Formation costs$532,000$919,500
Marketing fees$14,900$41,500
Operating costs$47,500$115,500
Source: 2022 Franchise Disclosure Document
Blaze Pizza franchise business plan

Blaze Pizza Franchise Business Plan

All the stats: startup costs, profits, breakeven, etc.

5-year financial projections built with the FDD

Excellent 4.8/5 based on 70 reviews

Excellent 4.8/5 based on 70 reviews

How much turnover can you make with a Blaze Pizza franchise?

On average, a Blaze Pizza franchise made $1,096,432 in sales per year in 2021 (+15% vs. 2020).

This number is calculated based on the annual median turnover of 269 franchised restaurants operating in 2021, including both traditional locations and mall storefront restaurants.

LocationNumber of restaurantsMedian gross sales
Traditional location252$1,102,616
Mall storefront17$1,004,756
Source: 2022 Franchise Disclosure Document

How profitable is a Blaze Pizza franchise?

On average, a Blaze Pizza franchise makes $204,208 in profits per year (19% profit margin).

Note that this 19% profit margin (adjusted EBITDA) is on the lower end compared to similar franchises as per our intelligence (~25-27% industry average).

Yet, also note that Blaze Pizza doesn’t provide any financial information regarding the costs of its franchised restaurants. Instead we had to use the industry average for labor costs (29% sales) as well as company-owned restaurants’ information for COGS (28.6%).

Profit-and-lossAmount ($)As % of sales
Royalty + marketing fees$(98,679)9.0%
Adjusted EBITDA$204,208~19%

What does the adjusted EBITDA mean exactly? You should keep in mind that this adjusted EBITDA is not net income. Indeed, you will need to deduct taxes, debt interest expenses, and other costs from adjusted EBITDA to get to net profits, which we estimate at about 10% of sales.

Is a Blaze Pizza franchise a good investment?

We found that it takes on average 7.9 years to repay your initial investment if you were to invest in a Blaze Pizza franchised restaurant.

Whilst average, this payback period is not the best we found for fast food restaurants. Indeed, a payback period of 5 years or lower is considered very good instead.

Want to open a Blaze Pizza restaurant? Download our business plan template including 5-year financial projections built with the latest Franchise Disclosure Document numbers.

Blaze Pizza franchise business plan

Blaze Pizza Franchise Business Plan

All the stats: startup costs, profits, breakeven, etc.

5-year financial projections built with the FDD

Excellent 4.8/5 based on 70 reviews

Excellent 4.8/5 based on 70 reviews

How does it compare vs. other franchises?

FranchiseInvestment ($)Sales ($)Payback (years)Min. net worth ($)Min. liquid capital ($)
Dunkin' Donuts,0001,056,5211.44.9500,000250,000
Krispy Kreme,0003,400,0004.11.62,000,000300,000
Little Caesars,022,850798,1130.88.5350,000150,000
Steak 'n Shake, Milshakes815,6261,346,3321.74.01,500,000500,000
Crumbl Cookies,2241,582,0903.12.1300,000150,000
Taco Bell,4131,650,0003.61.91,500,000750,000
Smoothie King,108573,2690.88.0300,000100,000
Jersey Mike's,3231,220,5862.14.7300,000100,000
Nothing Bundt Cakes,6501,307,2802.42.7600,000150,000
Jimmy John's,650874,8451.73.9300,00080,000
Texas Roadhouse,209,5002,955,5340.79.5n.a.200,000
Kung Fu Tea tea250,125353,2371.44.7n.a.25,000
Burger King,242,9501,215,9701.06.81,500,000500,000
Sonic Drive-In,467,0831,617,0001.16.01,000,000500,000
Panera Bread,290,5002,599,4321.15.97,500,0003,000,000
Pizza Hut,575906,9111.06.9700,000350,000
Dairy Queen Cream1,404,2201,143,1800.88.2750,000400,000
Jack in the Box,195,8001,755,5030.812.51,000,000250,000
Papa John’s,6951,101,1273.12.1750,000250,000
Five Guys,2251,203,3662.42.8500,000250,000
Carl’s Jr.,860,3351,419,5160.88.71,000,000500,000
Baskin-Robbins Cream465,100316,8150.79.8250,000125,000
Applebee’s American5,137,9662,356,9650.514.51,000,000500,000
Denny's American3,785,4591,639,5490.415.41,000,000500,000
Papa Murphy's,174580,4411.35.0275,000125,000
Auntie Anne's,692343,1351.55.6300,000100,000
Firehouse Subs,186888,3561.44.6350,000100,000
Tropical Smoothie Cafe,500961,9692.23.0350,000125,000
Marco’s Pizza,625895,5232.03.3400,000100,000
Cold Stone Creamery Cream310,956417,5881.35.0250,000100,000
Church’s Chicken,195,1471,395,0881.25.71,000,000300,000
Moe’s Southwest Grill,3701,013,3611.35.21,000,000100,000
Tim Hortons,242,7501,188,2401.07.0500,000100,000
Checkers & Rally's,8471,039,7731.25.4750,000250,000
Charleys Philly Steaks,806786,2331.54.3500,000100,000
Buffalo Wild Wings,546,9002,534,1480.79.31,500,000750,000
Rita's Ice Cream215,839248,3401.25.8300,000100,000
A&W Restaurants,750851,2121.16.2350,000150,000
Hungry Howie’s Pizza,682806,8991.93.5750,000200,000
McAlister’s Deli,424,9631,865,8611.35.11,000,000500,000
Round Table Pizza,2501,037,8161.35.0500,000200,000
Qdoba Mexican Eats,250972,9621.54.5
Taco John’s,119,0001,124,9801.06.61,000,000400,000
Scooter’s Coffee,143,250797,1010.79.6500,000200,000
Einstein Bros. Bagels,075885,0111.25.71,000,000536,500
Great American Cookies,275452,7711.25.7250,000100,000
Wienerschnitzel dogs873,300880,9801.06.6600,000250,000
Blaze Pizza,4501,096,4321.37.9500,000300,000
Wetzel's Pretzels,571748,8572.03.4300,00050,000
Pizza Ranch,268,3001,174,0880.418.61,000,000297,000
Del Taco,406,8501,345,3411.07.02,000,000500,000
Schlotzsky’s, Salads1,102,9331,053,3330.322.21,000,000300,000
Captain D’s,7781,067,8160.419.01,000,000350,000
Biggby Coffee,575648,3520.320.0300,000100,000
Which Wich,375281,8860.322.2500,000150,000
Marble Slab Creamery Cream407,360251,0520.416.7250,000100,000
Mountain Mike's Pizza,900865,7130.320.0300,000100,000
Huddle House,743712,4280.513.3600,000300,000
L&L Hawaiian Barbecue,350612,9210.333.3500,000150,000
Chicken Salad Chick, Salads651,0001,202,0200.320.0750,000250,000
Golden Chick,975917,6092.52.62,000,000425,000
Waba Grill,000466,5361.06.51,000,000250,000
Bruster’s Ice Cream Cream663,925466,6960.79.5375,000150,000

Disclaimer: This content has been made for informational and educational purposes only. We do not make any representation or warranties with respect to the accuracy, applicability, fitness, or completeness of the information presented in the article. You should not construe any such information or other material as legal, tax, investment, financial, or other professional advice. Nothing contained in this article constitutes a solicitation, recommendation, endorsement, advertisement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction.

All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial and/or legal advice, nor does any information in the article constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.