Blaze Pizza Franchise FDD, Profits & Costs (2025)
Blaze Pizza, founded in 2011, has rapidly become a leader in the fast-casual pizza space. Based in Los Angeles, California, it now operates over 340 locations across 38 states and six countries.
The brand began franchising in 2012, experiencing fast growth due to its innovative model and focus on quality.
Blaze Pizza stands out by offering a customizable pizza experience. Customers craft their own pizzas using fresh, natural ingredients, free from artificial additives.
Pizzas are fired in an authentic oven, and ready in just 180 seconds. This combination of speed, customization, and quality distinguishes Blaze Pizza from its competitors.
Initial Investment
How much does it cost to start a Blaze Pizza franchise? It costs on average between $605,000 – $1,087,000 to start a Blaze Pizza franchised restaurant.
This includes costs for construction, equipment, inventory, and initial operating expenses. The exact amount depends on various factors, including the type of restaurant you choose, the location, and whether the franchisee chooses to lease or purchase the property.
| Category of Investment | Low Amount | High Amount |
|---|---|---|
| Initial Franchise Fee | $30,000 | $30,000 |
| Architect / Engineer | $12,500 | $27,500 |
| Permits and Liquor Licensing | $5,000 | $25,000 |
| Leasehold Improvements | $275,000 | $475,000 |
| Furniture, Fixtures, Equipment and Décor | $185,000 | $300,000 |
| Signage and Graphics | $15,000 | $34,500 |
| Grand Opening Kit, Menu Boards | $4,900 | $5,500 |
| Computer/Information Systems | $3,000 | $15,000 |
| Uniforms, Initial Inventory and Smallware | $24,000 | $41,500 |
| Grand Opening Advertising Program | $10,000 | $30,000 |
| Grand Opening Free Pizzas | $0 | $6,000 |
| Insurance Deposits | $500 | $5,000 |
| First Month’s Rent / Security Deposit | $3,000 | $24,000 |
| Initial Training Expenses | $4,000 | $8,500 |
| Professional Fees | $5,000 | $15,000 |
| Additional Funds – 3 Months | $20,000 | $45,000 |
| TOTAL ESTIMATED INITIAL INVESTMENT | $596,900 | $1,087,500 |
Average Revenue (AUV)
How much revenue can you make with a Blaze Pizza franchise? A Blaze Pizza franchised restaurant makes on average $1,231,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
This compares to $958,000 yearly revenue for similar pizza franchises. Below are 10 Blaze Pizza competitors as a comparison:
Download the Franchise Disclosure Document
Frequently Asked Questions
How many Blaze Pizza locations are there?
As of the latest data, Blaze Pizza operates a total of 308 locations. Of these, 301 are franchise-owned, and 7 are company-owned. Blaze Pizza has steadily expanded its footprint both domestically and internationally since it started franchising in 2012, with locations across the U.S., Canada, and beyond.
What is the total investment required to open a Blaze Pizza franchise?
The total investment required to open a Blaze Pizza franchise ranges from $597,000 to $1,088,000.
What are the ongoing fees for a Blaze Pizza franchise?
The royalty fee is set at 5% of gross sales, which franchisees must pay to the franchisor on a regular basis. This fee supports the ongoing use of the Blaze Pizza brand and the corporate support provided to franchisees.
In addition to the royalty fee, there is a marketing fee that amounts to 2% of gross sales. This marketing fee helps fund national and regional marketing campaigns aimed at driving customer traffic to Blaze Pizza locations.
What are the financial requirements to become a Blaze Pizza franchisee?
To become a Blaze Pizza franchisee, the minimum net worth required is $1 million, ensuring that franchisees have the financial stability to support the business. Additionally, they must have at least $500,000 in liquid capital.
These financial benchmarks help ensure that franchisees are well-equipped to handle the initial investment, ongoing operational costs, and any unforeseen financial challenges that may arise during the course of running the business.
How much can a Blaze Pizza franchise owner expect to earn?
The average gross sales for a Blaze Pizza franchise are approximately $1.23 million per location. Assuming a 15% operating profit margin, $1.23 million yearly revenue can result in $184,500 EBITDA annually.
Who owns Blaze Pizza?
Blaze Pizza is co-owned by Rick and Elise Wetzel, the founders of the company. In addition, LeBron James, the NBA star, is a significant investor and public face of the brand. He has been a part of Blaze Pizza’s growth since 2012, helping increase the company’s visibility.
The brand has also attracted other investors as it has expanded, but the Wetzels and LeBron James are the most notable figures associated with its ownership.
Disclaimer
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