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Clean Eatz Franchise AUV, Costs & Profits (2023)

Clean Eatz is one of the recent healthy food franchises that has expanded aggressively over the past few years, fuelled by strong underlying market demand for health(ier) food products. Over the past 5 years, the franchise went from 31 locations up to 83 today.

Beyond an attractive menu and strong market dynamics, is Clean Eatz a profitable business? Among all healthy food franchises, should you buy a Clean Eatz franchise?

With an initial investment of $459,000 on average and a $838,000 average turnover per year, Clean Eatz seems like a great franchise. But what about profits?

In this article we’re looking at Clean Eatz and its Franchise Disclosure Document to find out how much it (really) costs and how much profits you can realistically make with this business. Let’s dive in!

Key stats

Franchise fee$49,500
Royalty fee6.0%
Marketing fee5.0%
Investment (mid-point)$459,000
Average sales$838,000
Sales to investment ratio1.8x
Payback period6 years
Minimum net worth$500,000
Minimum liquid capital$150,000
Source: Franchise Disclosure Document 2022
Clean Eatz franchise business plan template

Clean Eatz Franchise Business Plan

All the stats: startup costs, profits, breakeven, etc.

5-year financial projections built with the FDD

Excellent 4.8/5 based on 70 reviews

Excellent 4.8/5 based on 70 reviews

About Clean Eatz

Clean Eatz is an American restaurant committed to changing lives through a healthy cuisine that promote personal wellness.

It was founded in 2011 as a husband and wife partnership between Don and Evonne Varady and is headquartered in Wilmington, North Carolina.

The restaurant chain crafts unique fitness programs and nutritional products to meet every lifestyle need. It provides weekly meal plans, dine-in opportunities, healthy catering, grab-and-go meals, snacks and smoothies to ensure every client chooses what suits them best.

Clean Eatz opened its franchising doors in 2015 and today it operates over 80 active units in the US.

How much does a Clean Eatz franchise?

On average, you may need to invest around $459,000 to open a Clean Eatz franchise. 

Startup costs

Here’s the full breakdown of costs:

Type of ExpenditureLowHigh
Initial Franchise Fee$49,500$49,500
Formation Costs$166,500$529,500
Initial Marketing$5,000$10,000
Operating Costs$35,000$73,000
Total$256,000$662,000
Source: Franchise Disclosure Document 2022

What is the Clean Eatz franchise fee?

The initial franchise fee for a Clean Eatz franchise is $49,500

In addition to the initial franchise fee, you must pay to the franchisor a royalty fee of 6.0% of revenues, as well as a variable marketing fee of 5.0% of revenues.

What is the turnover of a Clean Eatz franchise?

On average, a Clean Eatz franchise generates $838,000 in revenue per year.

How profitable is a Clean Eatz franchise?

On average, a Clean Eatz franchise makes $217,000 in profits per year. This corresponds to a 20.6% EBITDA margin.

Profit-and-lossAmount ($)As % of sales
Net Sales$1,054,946100%
COGS$(404,261)38.3%
Labor$(162,631)15.4%
Ocupancy Cost$(77,059)7.3%
Other Opex$(193,524)18.3%
EBITDA$217,47120.6%
Source: Franchise Disclosure Document 2022
Clean Eatz franchise business plan template

Clean Eatz Franchise Business Plan

All the stats: startup costs, profits, breakeven, etc.

5-year financial projections built with the FDD

Excellent 4.8/5 based on 70 reviews

Excellent 4.8/5 based on 70 reviews

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