Destination Athlete Franchise FDD, Profits & Costs
Destination Athlete is a franchise that provides comprehensive resources to youth, high school, and college athletic teams across the United States.
Founded in 2008 and headquartered in Lebanon, New Jersey, the company offers a one-stop shop for athletic teams, supplying equipment, apparel, fundraising solutions, and performance services. This holistic approach aims to support athletes in achieving their goals and building better communities through sports.
Since its inception, Destination Athlete has expanded its reach by offering franchise opportunities, allowing entrepreneurs to operate home-based businesses that serve local sports teams. The franchise model is designed to be flexible, accommodating both part-time and full-time commitments.
Initial Investment
How much does it cost to start a Destination Athlete franchise? It costs on average between $34,000 - $135,000 to start a Destination Athlete franchised center.
This includes costs for construction, equipment, inventory, and initial operating expenses. The exact amount depends on various factors, including the size of the franchise location, the market area, and whether the franchisee chooses to operate from a home-based setup or a physical retail location.
Destination Athlete offers 2 investment options:
| Type of Business | Initial Investment Range |
|---|---|
| Home Office | $28,300 to $108,610 |
| Retail Store | $34,350 to $135,110 |
The table below highlights the estimated startup costs for the home office option.
For more information on the costs required to start a Destination Athlete franchise, refer to the Franchise Disclosure Document (Item 7).
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $20,000 to $65,000 |
| Travel Expenses | $100 to $400 |
| Living Expenses While Training | $150 to $1,500 |
| Cell/Telephone | $20 to $200 |
| Fax/Copier | $150 to $400 |
| Laptop Computer | $700 to $1,500 |
| Invoices/Proposals | $100 to $160 |
| Office Supplies | $100 to $400 |
| File Cabinet(s) | $80 to $200 |
| Legal Fees | $300 to $1,500 |
| Accounting Software | $200 to $250 |
| Accounting Services | $100 to $300 |
| Insurance | $300 to $800 |
| Additional Operating Funds – 3 Months | $6,000 to $36,000 |
| Total Estimated Initial Investment | $28,300 to $108,610 |
Destination Athlete Franchise Disclosure Document
Frequently Asked Questions
What funding options are available for a Destination Athlete franchise?
Most franchise buyers in Destination Athlete’s investment range finance their unit through an SBA 7(a) loan, with some multi-unit operators using SBA 504 loans. Buyers with rollable retirement funds sometimes use a ROBS structure. See SharpSheets financial model hub for guidance.
How long does it take to pay back a Destination Athlete franchise investment?
Payback periods typically run 3-7 years depending on investment level, location performance, and financing structure. Actual payback varies significantly by unit performance and debt service obligations.
Who owns Destination Athlete?
Destination Athlete franchise is owned by Doug Dickison, who serves as the Founder and President of the company.
SharpSheets Editorial Team | sharpsheets.io | Last Updated: July 2026
Disclaimer
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Research Destination Athlete franchise data: For the full FDD cost breakdown, investment tables, and Item 19 disclosures, visit FranchisePayback.com → Destination Athlete FDD Review.
