Discovery Map Franchise FDD, Profits & Costs
Discovery Map® is a network of locally owned and operated illustrated maps that highlight the best places to eat, shop, stay, and explore in top travel destinations across North America and Puerto Rico. Founded in 1977, the company has been guiding travelers for nearly five decades.
Headquartered in Waitsfield, Vermont, Discovery Map® produces hand-drawn maps that are both functional and artistic, serving as unique guides for tourists and locals alike.
The company began franchising in 1993, allowing entrepreneurs to bring these distinctive maps to their own communities. Each map is created by local business owners and operators who live and work in the area, ensuring authentic, insider recommendations.
This localized approach differentiates Discovery Map® from competitors, as it leverages the intimate knowledge of local franchisees to provide personalized and accurate information to users.
Initial Investment
How much does it cost to start a Discovery Map franchise? It costs on average between $29,000 – $36,000 to start a Discovery Map franchised business.
This includes costs for map production, printing, marketing, and initial operating expenses. The exact amount depends on various factors, including the size of the territory, local printing costs, and the franchisee’s approach to distribution and advertising.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $25,000 |
| Map Coloring | $1,050 to $1,750 |
| Travel and Living Expenses while Training | $500 to $1,500 |
| Map Racks and Related Equipment | $1,500 to $3,250 |
| Computer System | $500 to $1,200 |
| Licenses/Deposits | $0 to $250 |
| Supplies & Misc. Expense | $250 to $1,000 |
| Insurance | $250 to $500 |
| Additional Funds | $0 to $1,850 |
| TOTAL | $29,050 to $36,300 |
Average Revenue (AUV)
How much revenue can you make with a Discovery Map franchise? A Discovery Map franchised business makes on average $52,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
Discovery Map Franchise Disclosure Document
Frequently Asked Questions
What funding options are available for a Discovery Map franchise?
Most franchise buyers in Discovery Map’s investment range finance their unit through an SBA 7(a) loan, with some multi-unit operators using SBA 504 loans. Buyers with rollable retirement funds sometimes use a ROBS structure. See SharpSheets financial model hub for guidance.
How long does it take to pay back a Discovery Map franchise investment?
Payback periods typically run 3-7 years depending on investment level, location performance, and financing structure. Actual payback varies significantly by unit performance and debt service obligations.
Who owns Discovery Map?
Discovery Map® franchise is owned by Discovery Map International, Inc., headquartered in Waitsfield, Vermont, and led by President and CEO Peter Hans.
SharpSheets Editorial Team | sharpsheets.io | Last Updated: July 2026
Disclaimer
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Research Discovery Map franchise data: For the full FDD cost breakdown, investment tables, and Item 19 disclosures, visit FranchisePayback.com → Discovery Map FDD Review.
