Discovery Map Franchise FDD, Profits & Costs (2025)
Discovery Map® is a network of locally owned and operated illustrated maps that highlight the best places to eat, shop, stay, and explore in top travel destinations across North America and Puerto Rico. Founded in 1977, the company has been guiding travelers for nearly five decades.
Headquartered in Waitsfield, Vermont, Discovery Map® produces hand-drawn maps that are both functional and artistic, serving as unique guides for tourists and locals alike.
The company began franchising in 1993, allowing entrepreneurs to bring these distinctive maps to their own communities. Each map is created by local business owners and operators who live and work in the area, ensuring authentic, insider recommendations.
This localized approach differentiates Discovery Map® from competitors, as it leverages the intimate knowledge of local franchisees to provide personalized and accurate information to users.
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Initial Investment
How much does it cost to start a Discovery Map franchise? It costs on average between $29,000 – $36,000 to start a Discovery Map franchised business.
This includes costs for map production, printing, marketing, and initial operating expenses. The exact amount depends on various factors, including the size of the territory, local printing costs, and the franchisee’s approach to distribution and advertising.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $25,000 |
| Map Coloring | $1,050 to $1,750 |
| Travel and Living Expenses while Training | $500 to $1,500 |
| Map Racks and Related Equipment | $1,500 to $3,250 |
| Computer System | $500 to $1,200 |
| Licenses/Deposits | $0 to $250 |
| Supplies & Misc. Expense | $250 to $1,000 |
| Insurance | $250 to $500 |
| Additional Funds | $0 to $1,850 |
| TOTAL | $29,050 to $36,300 |
Average Revenue (AUV)
How much revenue can you make with a Discovery Map franchise? A Discovery Map franchised business makes on average $52,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
This compares to $355,000 yearly revenue for similar other business services franchises. Below are a few Discovery Map competitors as a comparison:
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Discovery Map Franchise Disclosure Document
Frequently Asked Questions
How many Discovery Map locations are there?
As of the latest available data, Discovery Map® has grown to include 119 maps in publication across the United States—including Puerto Rico—and Canada. Each map operates as a franchise, owned and managed by local entrepreneurs. There are no company-owned locations; all 119 maps are franchise-owned.
What is the total investment required to open a Discovery Map franchise?
The total investment required to open a Discovery Map franchise ranges from $29,000 to $36,000.
What are the ongoing fees for a Discovery Map franchise?
Discovery Map® franchisees pay a 10% royalty fee on gross sales and an advertising fee of up to 1% to support brand marketing efforts.
What are the financial requirements to become a Discovery Map franchisee?
To become a Discovery Map® franchisee, candidates are typically required to have a minimum net worth of $75,000. Additionally, a liquid capital requirement of $50,000 is often expected.
How much can a Discovery Map franchise owner expect to earn?
The average gross sales for a Discovery Map franchise are approximately $0.05 million per location. Assuming a 15% operating profit margin, $0.05 million yearly revenue can result in $7,500 EBITDA annually.
Who owns Discovery Map?
Discovery Map® franchise is owned by Discovery Map International, Inc., headquartered in Waitsfield, Vermont, and led by President and CEO Peter Hans.
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