DivaDance Franchise FDD, Profits & Costs (2025)
DivaDance is a dance fitness franchise that offers pop-music inspired, choreography-based classes, programs, and parties for adults. Founded in 2015, the company began franchising in 2017 and has since expanded to 38 locations across the United States as of 2024. The franchise is headquartered in Austin, Texas.
DivaDance provides a unique dance experience that emphasizes confidence and community. Their offerings include high-energy dance fitness classes, private parties for occasions like bachelorettes and birthdays, multi-week programs for clients aiming to perfect entire dance routines, ticketed dance recitals, and branded apparel and accessories.
What sets DivaDance apart from competitors is its focus on inclusivity and empowerment, creating a safe space for adults of all backgrounds to enjoy dance without the pressure of competition. The franchise model is designed for flexibility, allowing owners to operate without the necessity of a dedicated studio space, thereby reducing overhead costs.
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Initial Investment
How much does it cost to start a DivaDance franchise? It costs on average between $54,000 – $142,000 to start a DivaDance franchised facility.
This includes costs for venue rental, branding, dance equipment, marketing materials, and initial operating expenses. The exact amount depends on various factors, including the location, the size of the service area, and whether the franchisee chooses to lease a dedicated studio space or operate in rented venues.
| Franchise Model | Initial Investment Range |
|---|---|
| DivaDance Franchise | $54,400 – $75,100 |
| DivaDance Brick and Mortar (Dedicated Studio) | $85,900 – $142,100 |
We are summarizing below the main costs associated with opening a DivaDance Brick and Mortar (Dedicated Studio). For more information on costs required to start a DivaDance franchise, refer to the Franchise Disclosure Document (Item 7).
| Type of Expenditure | Amount |
|---|---|
| Estimated Initial Investment Less Rent | $52,400 – $70,100 |
| Deposit and Initial Rent | $3,000 – $10,000 |
| Flooring/Installation | $6,000 – $15,000 |
| Mirrors/Installation | $2,500 – $4,000 |
| Sound, Lights, Fans | $800 – $2,500 |
| Signage | $800 – $5,000 |
| Branding/Décor/Furniture | $1,200 – $2,500 |
| Paint and Space Prep | $1,200 – $3,000 |
| Security System | $250 – $1,000 |
| Studio Props | $750 – $1,000 |
| Real Estate Attorney Fees (Lease Negotiation) | $2,000 – $3,000 |
| Other Expenses | $15,000 – $25,000 |
| Brick & Mortar (Dedicated Studio) Sub-Total | $33,500 – $72,000 |
| Brick & Mortar (Dedicated Studio) Total | $85,900 – $142,100 |
Average Revenue (AUV)
How much revenue can you make with a DivaDance franchise? A DivaDance franchised business makes on average $183,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
This compares to $228,000 yearly revenue for similar arts/sports franchises. Below are a few DivaDance competitors as a comparison:
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We have compiled the list of the top 400 franchises across 9 industries. Download the report below.
DivaDance Franchise Disclosure Document
Frequently Asked Questions
How many DivaDance locations are there?
As of the latest data, DivaDance operates over 60 locations across the United States, encompassing both company-owned and franchise-owned studios. The franchise continues to expand, with new locations opening in various cities nationwide.
What is the total investment required to open a DivaDance franchise?
The total investment required to open a DivaDance franchise ranges from $54,000 to $142,000.
What are the ongoing fees for a DivaDance franchise?
DivaDance franchisees pay a 10% royalty fee on gross sales and a $500 monthly marketing fee to support brand advertising and promotional efforts.
What are the financial requirements to become a DivaDance franchisee?
To become a DivaDance franchisee, candidates are required to have a minimum liquid capital ranging from $6,000 to $72,000. This liquid capital ensures that franchisees have sufficient funds readily available to cover initial expenses and maintain smooth operations during the startup phase.
How much can a DivaDance franchise owner expect to earn?
The average gross sales for a DivaDance franchise are approximately $0.18 million per location. Assuming a 15% operating profit margin, $0.18 million yearly revenue can result in $27,000 EBITDA annually.
Who owns DivaDance?
DivaDance is owned by its founder and CEO, Jami Stigliano. Established in 2015, the company has expanded under her leadership to offer dance classes and franchise opportunities across the United States.
Disclaimer
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