fresh&co Franchise FDD, Profits & Costs (2025)
Established in 2010 by the father-and-son team of Steve and George Tenedios, fresh&co was created in New York City to fulfill the increasing need for convenient, health-conscious food choices. The brand is managed by ST Management and has its headquarters at 130 West 37th Street in New York.
In 2018, fresh&co launched its franchising program, opening the door for entrepreneurs to bring its innovative dining concept to new markets. Known for its inclusive menu, the restaurant offers a wide array of vegetarian, vegan, and gluten-free selections.
Customers can enjoy everything from freshly prepared grain bowls and salads to soups and cold-pressed juices, all made with seasonal, locally sourced ingredients.
The brand stands out through its dedication to sustainability and local partnerships. By working closely with area farmers and running its own farm in Long Island, fresh&co ensures a direct supply of fresh produce. This farm-to-table philosophy not only supports local agriculture but also reinforces the brand’s focus on delivering nutritious, high-quality meals.
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Initial Investment
How much does it cost to start a fresh&co franchise? It costs on average between $588,000 – $1,386,000 to start a fresh&co franchised facility.
This includes expenses related to build-out, kitchen equipment, opening inventory, and other startup costs. The total cost can vary significantly based on several factors, such as the specific restaurant format selected, its geographic location, and whether the franchisee opts to lease or buy the space for their operation. Indeed, fresh&co offers 2 types of franchises:
| Location Type | Initial Investment Range |
|---|---|
| Non-Traditional Location | $587,998 to $1,216,167 |
| Traditional Location | $772,665 to $1,386,000 |
We are summarizing below the main costs associated with opening a single-unit fresh&co franchise (Traditional Location). For more information on costs required to start a fresh&co franchise, refer to the Franchise Disclosure Document (Item 7).
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $45,000 to $45,000 |
| Rent and Security Deposit | $10,000 to $60,000 |
| Utility Deposit | $1,500 to $5,000 |
| Design and Architect Fees | $12,000 to $60,000 |
| Leasehold Improvements | $200,000 to $450,000 |
| Signage | $8,500 to $21,000 |
| Equipment, Furniture and Fixtures, Office Set Up | $245,000 to $285,000 |
| Point of Sale and Computer Equipment, Internet, Phone, Security | $5,000 to $10,000 |
| Business Licenses and Permits | $5,000 to $10,000 |
| Professional Fees | $15,000 to $25,000 |
| Insurance – 3 months | $665 to $2,000 |
| Initial Inventory and Uniforms | $30,000 to $30,000 |
| Training Expenses | $20,000 to $30,000 |
| Market Introduction Program | $25,000 to $50,000 |
| Site Evaluation Fee | $0 to $3,000 |
| Additional Funds – 3 Months | $150,000 to $300,000 |
| Total | $772,665 to $1,386,000 |
Average Revenue (AUV)
How much revenue can you make with a fresh&co franchise? A fresh&co franchised restaurant makes on average $1,059,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
This compares to $604,000 yearly revenue for similar healthy franchises. Below are a few fresh&co competitors as a comparison:
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We have compiled the list of the top 400 franchises across 9 industries. Download the report below.
fresh&co Franchise Disclosure Document
Frequently Asked Questions
How many fresh&co locations are there?
As of the most recent data, fresh&co operates a total of 16 locations, comprising 12 company-owned and 4 franchised units.
What is the total investment required to open a fresh&co franchise?
The total investment required to open a fresh&co franchise ranges from $588,000 to $1,386,000.
What are the ongoing fees for a fresh&co franchise?
Fresh&co franchisees pay a royalty fee of 6% of gross sales and a marketing fee ranging from 1% to 3% of gross sales. Both fees are calculated based on total revenue and support brand operations and advertising efforts.
What are the financial requirements to become a fresh&co franchisee?
To qualify as a fresh&co franchisee, you must have a minimum net worth of $1,000,000 and a minimum of $250,000 in liquid capital. These financial thresholds ensure that potential franchisees have the necessary resources to establish and operate a fresh&co location successfully.
How much can a fresh&co franchise owner expect to earn?
The average gross sales for a fresh&co franchise are approximately $1.06 million per location. Assuming a 15% operating profit margin, $1.06 million yearly revenue can result in $159,000 EBITDA annually.
Who owns fresh&co?
The fresh&co franchise is owned by ST Management, a family-operated company founded by Steve Tenedios. George Tenedios, Steve’s son, serves as the CEO and co-founder of fresh&co.
Disclaimer
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