GoDog Franchise FDD, Profits & Costs
GoDog is a leading pet hospitality franchise that was launched in 2018 by founders Jess and Ben Eberdt.
Based in Nashville, Tennessee, the brand provides a wide range of services for dogs, including daycare, overnight boarding, grooming, training, and its signature concept—GoDog: SOCIAL, a membership-driven dog park and bar.
The franchise began its expansion journey in May 2023 and is quickly growing its presence nationwide.
GoDog distinguishes itself through a focus on upscale care and state-of-the-art facilities. Each center is thoughtfully designed with premium amenities like saltwater swimming pools, slip-resistant flooring, soundproof boarding suites, and advanced climate control systems.
Initial Investment
How much does it cost to start a GoDog franchise? It costs on average between $1,987,000 – $3,696,000 to start a GoDog franchised facility.
This includes costs for construction, specialized equipment, facility setup, and initial operating expenses. The total investment can vary based on several factors, such as the size of the pet care facility, the local market, and whether the franchisee decides to lease or purchase the property.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $80,000 |
| Development Oversight Fee | $25,000 |
| Rent | $35,000 – $105,000 |
| Security Deposit | $0 – $5,000 |
| Professional Fees | $10,000 – $25,000 |
| Insurance (3 Months) | $5,250 – $6,125 |
| Market Introduction Program | $25,000 – $60,000 |
| Training Expenses | $15,000 – $27,000 |
| Additional Funds – 3 Months | $20,000 – $40,000 |
| Initial Labor Costs | $0 – $104,000 |
| Site Survey | $3,000 – $9,000 |
| Architect & Engineering Fee | $65,000 – $110,000 |
| Utility Deposits | $0 – $5,000 |
| Business Licenses & Permits | $20,000 – $50,000 |
| Construction Management Services | $35,000 – $75,000 |
| Leasehold Improvements | $1,200,000 – $2,400,000 |
| Exterior and Interior Signage and Graphics | $25,000 – $50,000 |
| Direct Purchases | $360,000 – $420,000 |
| Furniture, Fixtures and Equipment (FFE) | $64,000 – $100,000 |
| Total | $1,987,250 – $3,696,125 |
Average Revenue (AUV)
How much revenue can you make with a GoDog franchise? A GoDog franchised center makes on average $2,102,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
GoDog Franchise Disclosure Document
Frequently Asked Questions
What funding options are available for a GoDog franchise?
Most franchise buyers in GoDog’s investment range finance their unit through an SBA 7(a) loan, with some multi-unit operators using SBA 504 loans for real estate. Buyers with rollable retirement funds sometimes use a ROBS structure to reduce debt service. See SharpSheets’ financial model hub for funding guidance.
How long does it take to pay back a GoDog franchise investment?
Payback periods for franchises in GoDog’s category typically run 3-7 years, depending on investment level, location performance, and financing structure. Actual payback varies significantly by unit performance and debt service obligations.
Who owns GoDog?
GoDog franchise is owned by founders Jess and Ben Eberdt, who established the brand in 2018.
SharpSheets Editorial Team | sharpsheets.io | Last Updated: June 2026
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