Hand & Stone Massage Franchise FDD, Profits & Costs (2025)
Hand & Stone Massage was founded in 2005 by John Marco, a physical therapist. The franchise is headquartered in Hamilton, New Jersey, and started franchising soon after its launch.
It offers a variety of services, including massages, facials, and hair removal treatments, all designed to provide professional and affordable spa experiences.
The brand differentiates itself by focusing on accessibility. Hand & Stone operates seven days a week with extended hours to fit busy schedules. It also offers membership programs, allowing clients to enjoy services regularly at discounted rates, ensuring both customer loyalty and a steady revenue stream for franchisees.
With nearly 400 locations across the U.S. and Canada, Hand & Stone maintains a consistent quality of service. The franchise’s commitment to client satisfaction and its strong brand presence make it a leader in the competitive wellness industry.
Initial Investment
How much does it cost to start a Hand & Stone Massage franchise? It costs on average between $579,000 – $872,000 to start a Hand & Stone Massage franchised facility.
This includes costs for construction, equipment, inventory, and initial operating expenses. The exact amount depends on various factors, including the type of spa you choose, the location, and whether the franchisee decides to lease or purchase the property.
| Type of Expenditure | Amount |
|---|---|
| Franchise Fee | $26,000 to $49,500 |
| Deposits (Rent, Utilities) | $8,793 to $18,820 |
| Leasehold Improvements | $335,388 to $416,605 |
| Furniture, Fixtures & Equipment | $45,841 to $78,613 |
| Computer/POS System | $7,726 to $18,783 |
| Connectivity Fee | $2,500 |
| Insurance | $1,406 to $3,594 |
| Office Equipment and Supplies | $3,447 to $10,268 |
| Camera/Music System | $9,281 to $17,255 |
| Initial Inventory | $12,317 to $25,847 |
| Other Pre-Opening Expenses (Travel, Grand Opening) | $19,662 to $24,521 |
| Signage | $12,816 to $25,311 |
| Licenses, Permits and Architectural Fees | $13,555 to $25,677 |
| Legal & Accounting | $2,275 to $9,879 |
| Additional Funds (9 months) | $77,500 to $144,429 |
| TOTAL INVESTMENT | $578,507 to $871,602 |
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Frequently Asked Questions
How many Hand & Stone Massage locations are there?
Hand & Stone Massage and Facial Spa currently operates 595 locations across the United States and Canada.
Most of these are franchise-owned, while a small number are company-owned. The company’s rapid growth is fueled by existing franchisees expanding their portfolios, with many owning multiple locations across various states.
What is the total investment required to open a Hand & Stone Massage franchise?
The total investment required to open a Hand & Stone Massage franchise ranges from $579,000 to $872,000.
What are the ongoing fees for a Hand & Stone Massage franchise?
For a Hand & Stone Massage franchise, the ongoing fees include a 6% royalty fee on gross sales, which covers brand support and operational assistance. Additionally, there is a 3% marketing fee on gross sales, which funds national and regional advertising campaigns to promote the brand across various markets.
Who owns Hand & Stone Massage?
Hand & Stone Massage and Facial Spa is owned by Hand & Stone Franchise Corp., a company founded by John Marco in 2004. The company has grown significantly and is led by John Teza, the current CEO.
Disclaimer
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