How Much Does a BrightStar Care Franchise Owner Make?
BrightStar Care franchise owners earn approximately $240,000–$310,000 annually per territory based on a 2025 FDD average AUV of $2,413,076 (126 qualifying first locations, 24+ months open) and estimated operating margins of 10–14%. BrightStar Care is the only major home care franchise offering both medical and non-medical services — Joint Commission-accredited, nurse-led medical care alongside companion and personal care. This dual-service model drives $2.4M average AUV vs. $1.3M–$1.6M for non-medical-only peers like Home Instead and Visiting Angels.
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BrightStar Care Quick Stats
| Metric | Value |
|---|---|
| Average AUV (2025 FDD, 126 first locations) | $2,413,076 |
| Top-Quartile AUV | $4,770,311 |
| Item 19 Disclosure | Yes — avg, quartile breakdown |
| Estimated Owner Income | $240K–$310K per territory |
| Royalty Rate | 5.25% of gross revenue |
| Marketing Fund | 2% of gross ($500/mo min) |
| Technology Fee | ~$250/month |
| Total Fee Burden | ~7.5% |
| Initial Investment | $132K–$235K |
| Franchise Fee | $50,000 |
| Service Model | Medical + non-medical (Joint Commission accredited) |
| US Locations | 370+ |
| Avg Payback Period | 1–3 years |
How Much Does a BrightStar Care Franchise Owner Make Per Year?
| AUV Tier | Est. Net Margin | Est. Owner Income |
|---|---|---|
| $1.2M (lower territories) | 8–10% | $96K–$120K |
| $2.413M (FDD avg) | 10–14% | $241K–$338K |
| $4.77M (top quartile) | 12–15% | $572K–$716K |
Methodology: BrightStar Care 2025 FDD average AUV $2,413,076 for 126 qualifying first locations (40% met or exceeded average). 10–14% margin after ~7.5% fee burden, ~55–60% labor, ~5% occupancy. Medical services command premium insurance billing — key AUV driver vs. non-medical-only peers. Always consult current FDD.
| Brand | Avg AUV | Service Type | Investment | Est. Income |
|---|---|---|---|---|
| BrightStar Care | $2.413M | Medical + non-medical | $132K–$235K | $240K–$310K |
| Home Instead | ~$1.6M | Non-medical | $125K–$167K | $200K–$288K |
| Visiting Angels | ~$1.3M | Non-medical | $125K–$171K | $168K–$252K |
For full FDD data, visit FranchisePayback.com.
Frequently Asked Questions About BrightStar Care Franchise Income
What is a BrightStar Care franchise owner’s average income?
Based on 2025 FDD average AUV of $2,413,076 and operating margins of 10–14%, a BrightStar Care owner earns approximately $240,000–$310,000 annually. Top-quartile operators at $4.77M AUV generate $570,000–$715,000.
Is BrightStar Care better than Home Instead?
BrightStar delivers significantly higher AUV ($2.413M vs. $1.6M) due to medical service capability. The trade-off: greater operational complexity — healthcare licensing, Joint Commission accreditation, and nurse oversight. For experienced operators comfortable with healthcare regulation, BrightStar is the stronger income opportunity.
Do I need healthcare experience for BrightStar Care?
Not required, but advantageous. A Registered Nurse on staff as Director of Nursing is required for medical services. Owners operate as business managers — the RN handles clinical oversight.
Where can I find BrightStar Care FDD data?
Full FDD data are available at FranchisePayback.com.
Bottom Line
BrightStar Care delivers the highest AUV in home care at $2.413M average — 50% above non-medical peers — driven by its medical + non-medical dual-service model. The 1–3 year payback on $132K–$235K is exceptional. The operational complexity of healthcare licensing and Joint Commission accreditation is the primary barrier. For operators who can navigate it, BrightStar offers the strongest financial profile in senior care franchising.
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— SharpSheets Editorial Team | sharpsheets.io | Last Updated: July 2026