Image Studios Franchise FDD, Profits & Costs (2025)
IMAGE Studios® is a premier salon suite franchise that offers modern, high-end studio spaces to beauty professionals seeking to establish their own businesses without the extensive overhead of traditional salons.
Founded in 2010 in Draper, Utah, by Jason Olsen, the company has its headquarters in Salt Lake City, Utah. Recognizing the potential to revolutionize the salon industry, IMAGE Studios began franchising in 2015, providing entrepreneurs with a streamlined and supportive pathway into the beauty sector.
The franchise specializes in leasing luxurious, turnkey salon suites to a variety of health, wellness, and beauty professionals, including hair stylists, nail artists, estheticians, and massage therapists. This model allows these professionals to operate independently while benefiting from a collaborative environment.
IMAGE Studios distinguishes itself from competitors through its commitment to design excellence, featuring upscale amenities such as European glass doors, high exposed ceilings, and LED lighting, creating an inspiring space for creativity.
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Initial Investment
How much does it cost to start a Image Studios franchise? It costs on average between $833,000 – $1,740,000 to start a Image Studios franchised salon.
This includes costs for construction, salon suite build-out, furnishings, and initial operating expenses. The exact amount depends on various factors, including the size of the location, local real estate costs, and whether the franchisee chooses to lease or purchase the property.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $64,500 – $64,500 |
| Business Formation | $1,000 – $3,000 |
| Lease Costs and Rent/Real Estate – first month’s rent & security deposit | $11,440 – $53,493 |
| Initial Floor Plan Layout | $500 – $1,000 |
| Site Development Fee | $6,500 – $6,500 |
| Utility Deposits | $0 – $3,500 |
| Architectural Plans & Engineering | $21,000 – $38,500 |
| Licensing & Permits | $2,058 – $36,385 |
| Leasehold Improvements | $560,772 – $1,171,126 |
| Furniture, Fixtures & Equipment | $118,282 – $250,786 |
| Initial Training Expenses | $0 – $2,500 |
| Computer Equipment | $1,500 – $3,000 |
| Insurance (annual basis) | $1,500 – $5,000 |
| Additional funds for 3 months | $35,000 – $75,000 |
| Miscellaneous opening costs and Grand Opening | $1,500 – $5,000 |
| Advertising & Marketing for first 3 months | $6,000 – $18,000 |
| Operating Supplies | $1,000 – $2,500 |
| TOTAL ESTIMATED INITIAL INVESTMENT | $832,552 – $1,739,790 |
Average Revenue (AUV)
How much revenue can you make with a Image Studios franchise? A Image Studios franchised facility makes on average $380,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
This compares to $436,000 yearly revenue for similar full-service franchises. Below are a few Image Studios competitors as a comparison:
The most profitable franchises to own in 2025
We have compiled the list of the top 400 franchises across 9 industries. Download the report below.
Image Studios Franchise Disclosure Document
Frequently Asked Questions
How many Image Studios locations are there?
As of the latest data, IMAGE Studios operated a total of 95 locations across the United States. Of these, 94 are franchised units, while one location was company-owned. The franchise continues to expand its footprint, providing beauty professionals with high-end salon suites designed for independent business ownership.
What is the total investment required to open a Image Studios franchise?
The total investment required to open a Image Studios franchise ranges from $833,000 to $1,740,000.
What are the ongoing fees for a Image Studios franchise?
IMAGE Studios® requires franchisees to pay an ongoing royalty fee of 5.5% of gross revenue, with a minimum of $250 per week, whichever is greater.
Additionally, franchisees contribute 2% of their gross revenue to the Brand Development Fund for national marketing efforts. Franchisees are also obligated to spend a minimum of $2,000 per month on local marketing until occupancy exceeds 70%, after which the minimum reduces to $400 per month.
What are the financial requirements to become a Image Studios franchisee?
To qualify as an IMAGE Studios® franchisee, candidates should possess a minimum net worth of $1,500,000 and at least $750,000 in liquid capital.
Prospective franchisees should also ensure they can maintain their current lifestyle financially during the initial build-out and grand opening phases of the franchise.
How much can a Image Studios franchise owner expect to earn?
The average gross sales for a Image Studios franchise are approximately $0.38 million per location. Assuming a 15% operating profit margin, $0.38 million yearly revenue can result in $59,000 EBITDA annually.
Who owns Image Studios?
IMAGE Studios® is owned by its founder and CEO, Jason Olsen. In March 2024, the company announced a strategic investment from MPK Equity Partners to support its expansion and strengthen its position in the franchise industry
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