Johnny Rockets Franchise FDD, Profits & Costs (2025)
Johnny Rockets, an iconic hamburger restaurant franchise known for its high-quality, innovative menu items, was founded in 1986 on the bustling Melrose Avenue in Los Angeles, California. With a mission to transform meals into unforgettable experiences, Johnny Rockets creates a retro-inspired atmosphere that harks back to the classic American diners of the 1950s.
The brand’s menu features made-to-order Certified Angus Beef® hamburgers, veggie burgers, chicken sandwiches, crispy fries, and rich, hand-spun shakes and malts, served in an upbeat setting that celebrates the joy of simply good times. Headquartered in Aliso Viejo, California, the franchise started its franchising journey in 1987.
The namesake “Johnny Rockets” combines all things Americana: “Johnny” after the iconic Johnny Appleseed, and “Rocket” for the classic Oldsmobile Rocket 88, reflecting the brand’s deep-rooted American charm and retro appeal.
From the beginning, Johnny Rockets incorporated vintage jukebox tunes and service with a smile, quickly becoming a hit with crowds flocking to the original Melrose location.
Initial Investment
How much does it cost to start a Johnny Rockets franchise? It costs on average between $507,000 – $1,686,000 to start a Johnny Rockets franchised restaurant.
This includes costs for construction, equipment, inventory, and initial operating expenses. The exact amount depends on various factors, including the type of restaurant you choose, the location, and whether the franchisee chooses to lease or purchase the property.
| Type of Expenditure | Amount |
|---|---|
| Initial Fee | $50,000 |
| Leasehold Improvements; Construction Costs | $150,000 – $600,000 |
| Equipment, Decor & Furnishings | $160,000 – $600,000 |
| Signage | $10,000 – $100,000 |
| Point of Sale Systems (POS) and related technology | $14,638 – $20,988 |
| Restaurant Small Wares | $10,800 – $25,000 |
| Initial Inventory | $7,200 – $10,400 |
| Security Deposits (Utilities, Insurance, etc.) | $9,000 – $32,500 |
| Insurance and Bonds | $8,000 – $12,000 |
| Rent | $3,500 – $20,000 |
| Miscellaneous (legal, accounting, licenses, permits) | $14,000 – $25,000 |
| Liquor Licenses and Fees | $5,000 – $75,000 |
| Grand Opening & Marketing Materials | $7,500 – $10,000 |
| Training | $32,500 – $65,000 |
| Additional Funds – three months | $25,000 – $40,000 |
| Total | $507,000 – $1,686,000 |
Average Revenue (AUV)
How much revenue can you make with a Johnny Rockets franchise? A Johnny Rockets franchised restaurant makes on average $1,120,000 in revenue (AUV) per year.
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Frequently Asked Questions
How many Johnny Rockets locations are there?
As of the latest data, Johnny Rockets operates 126 locations across the United States. The state with the highest number of outlets is Florida, hosting 23 locations, which accounts for approximately 18% of the total U.S. presence.
What is the total investment required to open a Johnny Rockets franchise?
The total investment required to open a Johnny Rockets franchise ranges from $507,000 to $1,686,000.
What are the ongoing fees for a Johnny Rockets franchise?
Johnny Rockets franchisees pay a 6% royalty fee on net sales, due weekly. Additionally, they contribute 2% of net sales to the marketing fund and are required to spend another 2% on local advertising biannually.
Who owns Johnny Rockets?
Johnny Rockets is owned by FAT Brands Inc., a multi-brand restaurant operator based in Beverly Hills, California. FAT Brands acquired Johnny Rockets in August 2020 for $25 million, expanding its portfolio to include this iconic diner-style chain.
Disclaimer
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