JUICE IT UP Franchise FDD, Profits & Costs
Juice It Up! is a prominent franchised raw juice, smoothie, and superfruit bowl bar established in 1995 in Brea, California. The company has since expanded its presence across several states, including California, Arizona, New Mexico, Oregon, and Texas.
Headquartered in Newport Beach, California, Juice It Up! began offering franchise opportunities in 1998, enabling entrepreneurs to join their mission of promoting healthier lifestyles.
The brand’s menu features handcrafted fruit and vegetable smoothies, fresh-squeezed raw juices, antioxidant-rich açaí and pitaya bowls, and other nutritious snacks. Juice It Up! differentiates itself by focusing on real fruit ingredients and catering to health-conscious consumers seeking functional and delicious options.
Initial Investment
How much does it cost to start a JUICE IT UP franchise? It costs on average between $271,000 – $632,000 to start a JUICE IT UP franchised shop.
This includes costs for construction, equipment, inventory, and initial operating expenses. The exact amount depends on various factors, including the location, and whether the franchisee chooses to lease or purchase the property.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $20,000 – $30,000 |
| Real Estate | $15,000 – $25,000 |
| Architect and Blueprint Fees | $11,000 – $25,000 |
| Building Permits | $5,500 – $8,000 |
| Tenant Improvements | $80,000 – $225,000 |
| Signs & Menu Boards | $4,200 – $13,500 |
| POS System/Office Equipment | $2,050 – $4,000 |
| Furniture, Fixtures & Equipment | $70,000 – $115,000 |
| Utility Deposits & Sales Tax | $2,500 – $5,500 |
| Opening Stock (Inventory) | $5,000 – $7,500 |
| Small Wares | $3,900 – $4,300 |
| Expenses While Training | $700 – $5,000 |
| Trade Area Activation Plan | $6,500 – $6,500 |
| Additional Funds (3 months) | $10,000 – $40,000 |
| Total (without Drive-Thru) | $236,350 – $514,300 |
| Drive-Thru Location Costs | $35,000 – $118,000 |
| Total (with Drive-Thru) | $271,350 – $632,300 |
JUICE IT UP Franchise Disclosure Document
Frequently Asked Questions
What funding options are available for a Juice It Up franchise?
Most franchise buyers in Juice It Ups investment range finance their unit through an SBA 7(a) loan, with some multi-unit operators using SBA 504 loans. Buyers with rollable retirement funds sometimes use a ROBS structure. See SharpSheets financial model hub for guidance.
How long does it take to pay back a Juice It Up franchise investment?
Payback periods typically run 3-7 years depending on investment level, location performance, and financing structure. Actual payback varies significantly by unit performance and debt service obligations.
Who owns JUICE IT UP?
Juice It Up! franchise is owned by SJB Brands LLC. The company’s leadership includes Susan Taylor as President and CEO, with Chris Britt and Ed St. Geme serving as Co-Chairmen and Co-Owners.
SharpSheets Editorial Team | sharpsheets.io | Last Updated: July 2026
Disclaimer
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Research Juice It Up franchise data: For the full FDD cost breakdown, investment tables, and Item 19 disclosures, visit FranchisePayback.com → Juice It Up FDD Review.
