MassageLuXe Franchise FDD, Profits & Costs
MassageLuXe is a rapidly expanding franchise-based spa company specializing in massage therapy, facials, and waxing services. Founded in 2007 in St. Louis, Missouri, the company has grown to over 80 locations across the United States as of early 2025.
The brand differentiates itself by offering a membership-based model that emphasizes health and wellness, positioning its services as essential rather than luxury. This approach has contributed to its rapid growth and appeal to a broad customer base.
MassageLuXe’s services include a variety of massage options such as deep tissue, Swedish, prenatal, aromatherapy, reflexology, hot stone, sports, and trigger point massages. They also offer facials and waxing services, all designed to promote relaxation and overall well-being.
The company’s headquarters are located in Chesterfield, Missouri. MassageLuXe began franchising in 2008 and has since established a strong presence in the health and wellness industry.
Initial Investment
How much does it cost to start a MassageLuXe franchise? It costs on average between $576,000 - $835,000 to start a MassageLuXe franchised studio.
This includes costs for construction, equipment, inventory, and initial operating expenses. The exact amount depends on various factors, including the location, the size of the spa, and whether the franchisee chooses to lease or purchase the property.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $32,500 to $42,500 |
| Leasehold Improvements | $384,500 to $478,200 |
| Signs | $2,900 to $13,200 |
| Spa Equipment and Supplies | $21,700 to $83,000 |
| Fixtures | $10,600 to $38,300 |
| Furniture and Décor | $5,300 to $19,000 |
| Initial Pre-Opening Inventory | $12,200 |
| Start-Up Marketing | $15,000 |
| Insurance | $10,000 to $15,000 |
| Pre-paid Rent and Lease Deposits | $16,000 to $26,000 |
| Professional Fees | $12,000 to $21,000 |
| Training Expenses | $3,000 to $5,000 |
| Licenses/Bonds | $100 to $500 |
| Computer Hardware and Software | $14,000 |
| Security Systems | $2,100 |
| Office Supplies and Other Miscellaneous Expenses | $4,700 to $4,800 |
| Shipping | $4,000 to $8,000 |
| Additional Funds – 3 Months | $25,000 to $37,500 |
| Total Estimated Initial Investment | $575,600 to $835,300 |
Average Revenue (AUV)
How much revenue can you make with a MassageLuXe franchise? A MassageLuXe franchised business makes on average $883,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
MassageLuXe Franchise Disclosure Document
Frequently Asked Questions
What funding options are available for a Massageluxe franchise?
Most franchise buyers in Massageluxe’s investment range finance their unit through an SBA 7(a) loan, with some multi-unit operators using SBA 504 loans. Buyers with rollable retirement funds sometimes use a ROBS structure. See SharpSheets financial model hub for guidance.
How long does it take to pay back a Massageluxe franchise investment?
Payback periods typically run 3-7 years depending on investment level, location performance, and financing structure. Actual payback varies significantly by unit performance and debt service obligations.
Who owns MassageLuXe?
MassageLuXe is a privately held company, with Kristen Pechacek serving as the President and CEO since 2024.
SharpSheets Editorial Team | sharpsheets.io | Last Updated: July 2026
Disclaimer
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Research Massageluxe franchise data: For the full FDD cost breakdown, investment tables, and Item 19 disclosures, visit FranchisePayback.com → Massageluxe FDD Review.
