Miniso Franchise FDD, Profits & Costs
Miniso, a fast-growing lifestyle retailer, launched in 2013 and is headquartered in Guangzhou, China. Although rooted in China, the brand leverages a Japanese-inspired aesthetic, which plays a key role in its global appeal.
In 2015, Miniso began franchising, tapping into the fast fashion and affordable lifestyle products market. The franchise stands out with its wide product range, offering over 25,000 SKUs.
These include household items, cosmetics, and food products. Miniso’s strong supply chain and high inventory turnover ensure fresh products and frequent customer visits.
Initial Investment
How much does it cost to start a Miniso franchise? It costs on average between $256,000 – $485,000 to start a Miniso franchised restaurant.
This includes costs for construction, equipment, inventory, and initial operating expenses. The exact amount depends on various factors, including the type of restaurant you choose, the location, and whether the franchisee chooses to lease or purchase the property.
| Type of Expenditure | Amount |
|---|---|
| Franchise Fee | $30,000 |
| Merchandise Deposit (Model A only) | $20,000 |
| Training – travel and lodging costs | Varies based on location |
| Material & Equipment Fee (computers included) | $40,000 – $60,000 |
| Renovations and leasehold improvements | Varies |
| Fees for traveling to review proposed site locations | $300 – $3,000 |
| Grand Opening Fee | $3,500 – $15,000 |
| Initial Inventory Purchase (Model B only) | $125,000 – $250,000 |
| Payroll – 3 Months | $25,000 – $67,000 |
| Training Expenses – Operations | $1,000 – $10,000 |
| Insurance | Varies |
| Local Marketing – 3 Months | $1,000 – $10,000 |
| Business Licenses & City Permits | As incurred |
| Consignment Payments for Products Sold – 3 Months | 45% – 65% of gross revenue |
| Additional Funds – 3 Months | $10,000 – $20,000 |
| Rent & Utilities – 3 Months | Varies |
| Total Estimated Initial Investment (Model A) | $330,800 – $485,000 |
| Total Estimated Initial Investment (Model B) | $255,800 – $485,000 |
Miniso Franchise Disclosure Document
Frequently Asked Questions
What funding options are available for a Miniso franchise?
Most franchise buyers in Minisos investment range finance their unit through an SBA 7(a) loan, with some multi-unit operators using SBA 504 loans. Buyers with rollable retirement funds sometimes use a ROBS structure. See SharpSheets financial model hub for guidance.
How long does it take to pay back a Miniso franchise investment?
Payback periods typically run 3-7 years depending on investment level, location performance, and financing structure. Actual payback varies significantly by unit performance and debt service obligations.
Who owns Miniso?
Miniso is owned by Ye Guofu, who is the founder, chairman, and CEO of the company. Under his leadership, the company has grown rapidly into a global retail brand with a strong presence across multiple countries.
SharpSheets Editorial Team | sharpsheets.io | Last Updated: July 2026
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