NaturaLawn of America Franchise FDD, Profits & Costs
NaturaLawn of America, established in 1987 by Phil Catron, is a pioneering lawn care franchise that emphasizes environmentally friendly, organic-based solutions. Headquartered in Frederick, Maryland, the company has grown significantly since its inception, offering franchise opportunities across the United States.
The franchise specializes in organic-based lawn care services, including fertilization, weed control, and pest management.
Their unique approach focuses on Integrated Pest Management (IPM), which reduces the reliance on traditional chemical treatments by over 85%. This commitment to safer, more sustainable practices sets NaturaLawn apart from conventional lawn care providers.
Initial Investment
How much does it cost to start a NaturaLawn of America franchise? It costs on average between $78,000 – $153,000 to start a NaturaLawn of America franchised center.
This includes costs for territory rights, equipment, initial supplies, and operational expenses. The exact amount depends on various factors, including the size of the territory, local market conditions, and whether the franchisee chooses to lease or purchase office space.
| Type of Expenditure | Amount |
|---|---|
| Initial License Fee | $19,500 – $39,500 |
| Opening Inventory | $0 – $5,000 |
| Real Estate Improvements | See Note |
| Lawn Care Equipment Purchases | $1,500 – $4,000 |
| Vehicle (6-month lease or purchase) | $0 – $3,000 |
| Office Furniture & Equipment | $0 – $5,000 |
| Training Expenses | $0 – $1,150 |
| Computer & Technology Expenses | $0 – $1,000 |
| Initial Annual Advertising and Marketing | $60,000 – $80,000 |
| Licenses | $250 – $500 |
| Professional Fees | $1,250 – $2,000 |
| Lease Deposits | $2,000 – $3,500 |
| Insurance Deposit | $1,500 – $3,500 |
| Additional Funds (6 months or more) | $1,500 – $4,500 |
| Total | $77,500 – $152,650 |
Average Revenue (AUV)
How much revenue can you make with a NaturaLawn of America franchise? A NaturaLawn of America franchised location makes on average $1,097,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
NaturaLawn of America Franchise Disclosure Document
Frequently Asked Questions
What funding options are available for a NaturaLawn of America franchise?
Most franchise buyers in NaturaLawn of Americas investment range finance their unit through an SBA 7(a) loan, with some multi-unit operators using SBA 504 loans for real estate. Buyers with rollable retirement funds sometimes use a ROBS structure to reduce debt service. See SharpSheets financial model hub for funding guidance.
How long does it take to pay back a NaturaLawn of America franchise investment?
Payback periods for franchises in NaturaLawn of Americas category typically run 3-7 years, depending on investment level, location performance, and financing structure. Actual payback varies significantly by unit performance and debt service obligations.
Who owns NaturaLawn of America?
NaturaLawn of America is owned by its founder and president, Philip Catron.
SharpSheets Editorial Team | sharpsheets.io | Last Updated: July 2026
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Research Naturalawn Of America franchise data: For the full FDD cost breakdown, investment tables, and Item 19 disclosures, visit FranchisePayback.com → Naturalawn Of America FDD Review.
